Find out which Pet Supplies commanded the most engagement on social media in this comparison cross-channel report. Social media metrics on the brands' performance can be found here.

1. Pet Supplies
on Social Media
Aug 1st – Sept 30th 2016

2. Pet Supplies: Social Media Report
This Report looks at how
Pet Supplies
performed on Social Media between
Aug 01, 2016 - Sep 30, 2016

3. Cross Channel Report
Aug 01, 2016 - Sep 30, 2016

4. GenerateYourOwnSocialMediaReport
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Reporting Engine.
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5. Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Likes
 Comments
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: Chewy, PetCo, PetSmart
Aug 01, 2016 - Sep 30, 2016

6. Aug 01, 2016 - Sep 30, 2016
Performance Snapshot
Network
Highest Audience
Size
PetCo PetSmart PetCo PetSmart
Highest
Growth
Chewy Chewy Chewy Chewy
Highest
Engagement
PetSmart Chewy PetSmart PetCo

7. Aug 01, 2016 - Sep 30, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
Chewy PetCo Chewy PetCo
Most Number of
Likes
PetCo PetCo PetSmart PetCo
Most Number of
Comments
Chewy PetCo Chewy PetCo

8. 0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M
Chewy
PetCo
PetSmart
LinkedIn Instagram Twitter Facebook
Audience Size
Aug 01, 2016 - Sep 30, 2016

9. Audience Growth
Aug 01, 2016 - Sep 30, 2016
-2.00% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00%
Chewy
PetCo
PetSmart
LinkedIn Instagram Twitter Facebook

10. Engagement
Aug 01, 2016 - Sep 30, 2016
0 100 200 300 400 500 600 700 800 900
Chewy
PetCo
PetSmart
LinkedIn Instagram Twitter Facebook

11. Number Of Posts/Tweets
Aug 01, 2016 - Sep 30, 2016
0 50 100 150 200 250 300 350 400
Chewy
PetCo
PetSmart
LinkedIn Instagram Twitter Facebook

12. Total Likes
Aug 01, 2016 - Sep 30, 2016
0 50000 100000 150000 200000 250000 300000
Chewy
PetCo
PetSmart
LinkedIn Instagram Twitter Facebook

13. Total Comments
Aug 01, 2016 - Sep 30, 2016
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
Chewy
PetCo
PetSmart
LinkedIn Instagram Twitter Facebook

14. Customer Service – Reply Time (inminutes)
Aug 01, 2016 - Sep 30, 2016
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
Chewy
PetCo
PetSmart
Twitter Facebook

15. Customer Service – Response Rate
Aug 01, 2016 - Sep 30, 2016
0% 20% 40% 60% 80% 100% 120%
Chewy
PetCo
PetSmart
Twitter Facebook

16. Most Engaging Facebook Posts
PetCo
25-AUG-16, THU 3:25PM
If the sidewalk's too hot for your dog's paw
pads, walk on cooler surfaces like grass or a
dirt trai ..
ENGMT. LIKES COMMENTS SHARES
1,000 15,170 560 12,645
PetCo
20-AUG-16, SAT 6:32PM
Put your love for animals into action and
help save Louisiana pets by donating
today.
PetSmart
09-SEP-16, FRI 11:38AM
How back-to-school shopping should be
???? (IG: @gregbaskwell)
ENGMT. LIKES COMMENTS SHARES
1,000 28,827 597 9,502
ENGMT. LIKES COMMENTS SHARES
994 7,088 710 5,313

17. RT & Follow for your chance to WIN K9
Advantix II Flea & Tick Treatment for
Dogs! https://t.co/Vf5q..
30-Sep-16, Fri 01:00PM
ENGMT. FAV. REPLIES RETWEETS
1,000 64 24 219
Most Engaging Tweets
RT & Follow for your chance to WIN Purina
Muse Cat Food, featuring easy-to-
serve dishes! https://t...
RT & Follow for your chance to win Friskies
Classic Pate Variety Pack Canned Cat
Food! https://t.co..
07-Sep-16, Wed 12:00PM
ENGMT. FAV. REPLIES RETWEETS
1,000 96 26 287
31-Aug-16, Wed 12:00PM
ENGMT. FAV. REPLIES RETWEETS
1,000 122 32 299
Chewy Chewy Chewy

18. WIN THIS! Drinkwell Pet Fountain for your
furry friends! 1. Like 2. Follow 3. Tag
a friend! (Winner..
30-Sep-16, Fri 01:41PM
ENGMT. LIKES COMMENTS FILTER
987 838 969 Normal
Most Engaging Instagram Posts
Win these yummy Fromm treats! 1. Like 2.
Follow 3. Tag a friend! (Winner will be
announced Monday a..
05-Aug-16, Fri 12:30PM
ENGMT. LIKES COMMENTS FILTER
832 408 340 No filter
12-Aug-16, Fri 12:05PM
ENGMT. LIKES COMMENTS FILTER
811 438 311 No filter
Chewy Chewy Chewy
Win this yummy bag of @bluebuffalo Grain-
Free Denali Dog Biscuits! 1. Like 2.
Follow 3. Tag a frien..

19. Petco announced today that Chairman and
CEO, Jim Myers, a 26-year company
veteran and CEO since 200..
27-Sep-16, Tue 06:00PM
ENGMT. LIKES COMMENTS
392 158 5
Most Engaging LinkedIn Posts
Check out our new exclusive line of natural
dog food, WholeHearted!
07-Sep-16, Wed 12:00AM
ENGMT. LIKES COMMENTS
271 85 6
24-Aug-16, Wed 12:00AM
ENGMT. LIKES COMMENTS
233 81 3
PetCo PetCo PetCo
In the newest addition to our "Think
Adoption First" video series, lifestyle
blogger & New York Tim..

20. GenerateYourOwnSocialMediaReport
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21. Thank You
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22. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: