Take a deep dive into the social media performance of Gillette and see how the shaving brand talks product features to engage its audience on Facebook.

1. Gillette
on Social Media
Aug 1st – Sept 30th 2016

2. Gillette : Social Media Report
This Report looks at how
Gillette
performed on Social Media between
Aug 01, 2016 - Sep 30, 2016

3. Analysis of
Gillette
Facebook Page
Aug 01, 2016 - Sep 30, 2016

4. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
2,129,213 -1,373 -.06% Worldwide
Gillette

5. Engagement Score Total Fan Posts
180 132
Total Posts Brand Response Rate
7 28.79%
Total Likes Avg. Reply Time
10,527 8 hrs, 32 mins
Total Comments General Sentiment
503 Neutral
Total Shares
302
Most Engaging Content Type
Product Oriented Posts
Most Prolific Content Type
Product Oriented Posts
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

6. 2,128K
2,129K
2,129K
2,130K
2,130K
2,131K
2,131K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
2,129,213
New Fans
-1,373

7. Engagement
0
250
500
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Gillette had an average engagement score of 180 and a highest of 269.

8. Community Analysis
Gillette fans are largely from United States followed by Canada.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
United States
Canada
Mexico
Brazil
India
Pakistan
Egypt
Puerto Rico
United Kingdom

9. 0
1
1
2
2
3
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
Congrats Andre De
Grasse
3
Ashton Eaton 2
Gold 2
precision 2
heart 2

10. 71%
29%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Gillette responded to 5 conversations generated by the 7 Posts they published.
Brand Responses

11. Most Engaging Brand Posts
18-AUG-16, THU 9:41PM
You put your heart, soul & whole life into it.
Congrats Andre De Grasse! You’ve earned
those medals. ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
430 4,808 100 118 Positive
22-AUG-16, MON 12:22PM
This is what precision looks like off the track.
#PerfectIsntPretty #Rio2016
14-AUG-16, SUN 9:35PM
Perfect isn't pretty but it’s worth the chase.
Congrats on your bronze medal Andre De
Grasse #Perfec ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
269 1,582 238 84 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
236 2,150 71 60 Positive
NO IMAGE NO IMAGE NO IMAGE

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7
0 50 100 150 200 250
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Top Keywords Used Frequency
product 18
razors 13
gel 10
shaving 9
Mach 3 8
User Posts
0
1
2
3
4
5
6
7
8
9
1-Aug
3-Aug
5-Aug
7-Aug
9-Aug
11-Aug
13-Aug
15-Aug
17-Aug
19-Aug
21-Aug
23-Aug
25-Aug
27-Aug
29-Aug
31-Aug
2-Sep
4-Sep
6-Sep
8-Sep
10-Sep
12-Sep
14-Sep
16-Sep
18-Sep
20-Sep
22-Sep
24-Sep
26-Sep
28-Sep
30-Sep
Positive Neutral Negative

14. Gillette responded to 38 conversations generated by the 132
Posts fans published.
Gillette appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
29%
71%
Brand Participation Brand Non Participation
24%
11%
65%
Posititve Negative Neutral

15. Most of Gillette posts were around 'Product Oriented Posts' and these posts received the highest engagement.
Content Intel
0 1 2
0 50 100 150 200 250
Product Oriented Posts
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Photos
Celebrity Endorser Content
Contest
Question to fans
Festival/Greetings
Facebook App
Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts

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