Take a look at the social media performance of Retail Brands. Analyze the engagement they receive based on our social media metrics as well as top posts, campaign intel and more.

1. Retail Brands
on Social Media
July 1st – Aug 31st 2016

2. Retail : Social Media Report
This Report looks at how
Retail Brands
performed on Social Media between
July 1st – Aug 31st, 2016

3. Cross Channel Report
Jul 01, 2016 - Aug 31, 2016

4. Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Likes
 Comments
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: Banana Republic, Cole Haan, Desigual, Gap, H&M, J.Crew, ZARA
Jul 01, 2016 - Aug 31, 2016

5. Jul 01, 2016 - Aug 31, 2016
Performance Snapshot
Network
Highest Audience
Size
ZARA ZARA HandM HandM
Highest
Growth
Desigual ZARA HandM Cole Haan
Highest
Engagement
Desigual HandM HandM Desigual

6. Jul 01, 2016 - Aug 31, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
Banana Republic HandM HandM Gap
Most Number of
Likes
Gap HandM HandM Gap
Most Number of
Comments
Desigual ZARA HandM Gap

7. 0.00M 5.00M 10.00M 15.00M 20.00M 25.00M 30.00M
Banana Republic
Cole Haan
Desigual
Gap
HandM
J.Crew
ZARA
LinkedIn Instagram Twitter Facebook
Audience Size
Jul 01, 2016 - Aug 31, 2016

8. Audience Growth
Jul 01, 2016 - Aug 31, 2016
-1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00%
Banana Republic
Cole Haan
Desigual
Gap
HandM
J.Crew
ZARA
LinkedIn Instagram Twitter Facebook

9. Engagement
Jul 01, 2016 - Aug 31, 2016
0 50 100 150 200 250 300 350 400 450
Banana Republic
Cole Haan
Desigual
Gap
HandM
J.Crew
ZARA
LinkedIn Instagram Twitter Facebook

10. Number Of Posts/Tweets
Jul 01, 2016 - Aug 31, 2016
0 50 100 150 200 250 300 350
Banana Republic
Cole Haan
Desigual
Gap
HandM
J.Crew
ZARA
LinkedIn Instagram Twitter Facebook

11. Total Likes
Jul 01, 2016 - Aug 31, 2016
0 5000000 10000000 15000000 20000000 25000000
Banana Republic
Cole Haan
Desigual
Gap
HandM
J.Crew
ZARA
LinkedIn Instagram Twitter Facebook

12. Total Comments
Jul 01, 2016 - Aug 31, 2016
0 10000 20000 30000 40000 50000 60000 70000
Banana Republic
Cole Haan
Desigual
Gap
HandM
J.Crew
ZARA
LinkedIn Instagram Twitter Facebook

13. Customer Service – Reply Time (inminutes)
Jul 01, 2016 - Aug 31, 2016
0 500 1000 1500 2000 2500
Banana Republic
Cole Haan
Desigual
Gap
HandM
J.Crew
ZARA
Twitter Facebook

14. Customer Service – Response Rate
Jul 01, 2016 - Aug 31, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Banana Republic
Cole Haan
Desigual
Gap
HandM
J.Crew
ZARA
Twitter Facebook

15. Most Engaging Facebook Posts
Gap
31-AUG-16, WED 10:30AM
Baby’s first denim is the perfect first present.
Shop it here: gap.us/babygiftshop
ENGMT. LIKES COMMENTS SHARES SENTIMENT
995 132,4373,111 2,915 Uncategorize
d
Desigual
11-AUG-16, THU 1:00AM
N E W ???? COLLECTION
http://desigual.me/highlightsAW16
Gap
11-AUG-16, THU 12:00PM
The Boyfriend boxer in your favorite prints
and patterns.
Shop it at GapBody: gap.us/BFboxer
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
900 23,220 615 3,436 Positive
ENGMT.LIKES COMMENTS SHARES SENTIMENT
892 52,406 1,139 1,629 Positive

16. Their school outfits don't have to look
boring! Tweet #HMStyle to see cool
looks for school! https:..
ENGMT. FAV. REPLIES RETWEETS
1,000 17,308 216 4,625
Most Engaging Tweets
RT TO WIN! Last chance to win FREE select
#HMHome dorm essentials!
https://t.co/ybZOPQepzF
#HMHome..
RT TO WIN! We're giving away FREE
#HMHome essentials for your dorm:
https://t.co/Jqfup6bDK4
#HMHome..
17-Aug-16, Wed 01:00PM
ENGMT. FAV. REPLIES RETWEETS
874 202 82 751
09-Aug-16, Tue 03:00PM
ENGMT. FAV. REPLIES RETWEETS
851 190 66 693
HandM HandM HandM

17. @CourtneyConlogue graces the pages of
@ESPN's famed #BodyIssue. ���
Tap the link in our bio to get ..
06-Jul-16, Wed 04:49PM
ENGMT. LIKES COMMENTS FILTER
906 26,641 147 No filter
Most Engaging Instagram Posts
Waves are meant for coming and going
07-Jul-16, Thu 10:01PM
ENGMT. LIKES COMMENTS FILTER
841 21,140 23 No filter
03-Jul-16, Sun 10:03PM
ENGMT. LIKES COMMENTS FILTER
829 20,318 12 No filter
Desigual Desigual Desigual
sea soaked days are the best kinda days

18. Where it all began in 1969.
#FlashbackFriday to our first store
on Ocean Avenue in San Francisco.
09-Jul-16, Sat 12:00AM
ENGMT. LIKES COMMENTS
366 675 16
Most Engaging LinkedIn Posts
One of our most important words in the
workplace. What are yours?
08-Jul-16, Fri 12:00AM
ENGMT. LIKES COMMENTS
331 315 7
05-Jul-16, Tue 12:00AM
ENGMT. LIKES COMMENTS
326 233 22
Gap Desigual Desigual
Friday: it's great to sea you again!

19. GenerateYourOwnSocialMediaReport
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

20. Thank You
For more information, please contact your account manager notjustnumbers@unmetric.com

21. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: