The report analyzes the performance of athletic shoe brands on social media from August 1 to September 30, 2016, focusing on audience size, growth, engagement, and content performance for brands like Nike, Adidas, and Puma. Key findings indicate that Nike led in audience growth and engagement, while Puma had the highest post volume. The report includes specific high-engagement posts, customer service metrics, and insights from various social networks.

1. Athletic Shoe Brands
on Social Media
Aug 1st – Sept 30th 2016

2. Shoes : Social Media Report
This Report looks at how
Athletic Shoe Brands
performed on Social Media between
Aug 01, 2016 - Sep 30, 2016

3. Cross Channel Report
Aug 01, 2016 - Sep 30, 2016

4. Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: Reebok, Puma, New Balance, K-Swiss, Adidas Originals, Nike
Aug 01, 2016 - Sep 30, 2016

5. Aug 01, 2016 - Sep 30, 2016
Performance Snapshot
Network
Highest Audience
Size
Adidas Originals Nike Nike Nike
Highest
Growth
Nike Nike Puma K-Swiss
Highest
Engagement
Nike Adidas Originals Puma K-Swiss

6. Aug 01, 2016 - Sep 30, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
Puma Reebok Adidas Originals Reebok
Most Number of
Likes
Nike Nike Adidas Originals Puma
Most Number of
Comments
Nike Adidas Originals Adidas Originals Puma

7. 0.00M 10.00M 20.00M 30.00M 40.00M 50.00M 60.00M 70.00M
Reebok
Puma
New Balance
K-Swiss
Adidas Originals
Nike
LinkedIn Instagram Twitter Facebook
Audience Size
Aug 01, 2016 - Sep 30, 2016

8. Audience Growth
Aug 01, 2016 - Sep 30, 2016
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00%
Reebok
Puma
New Balance
K-Swiss
Adidas Originals
Nike
LinkedIn Instagram Twitter Facebook

9. Engagement
Aug 01, 2016 - Sep 30, 2016
0 100 200 300 400 500 600 700 800
Reebok
Puma
New Balance
K-Swiss
Adidas Originals
Nike
LinkedIn Instagram Twitter Facebook

10. Number Of Posts/Tweets
Aug 01, 2016 - Sep 30, 2016
0 50 100 150 200 250 300
Reebok
Puma
New Balance
K-Swiss
Adidas Originals
Nike
LinkedIn Instagram Twitter Facebook

11. Customer Service – Reply Time (inminutes)
Aug 01, 2016 - Sep 30, 2016
0 2000 4000 6000 8000 10000 12000 14000
Reebok
Puma
New Balance
K-Swiss
Adidas Originals
Nike
Twitter Facebook

12. Customer Service – Response Rate
Aug 01, 2016 - Sep 30, 2016
0% 5% 10% 15% 20% 25% 30%
Reebok
Puma
New Balance
K-Swiss
Adidas Originals
Nike
Twitter Facebook

13. Most Engaging Facebook Posts
Nike
14-AUG-16, SUN 3:00PM
Youth has no age limit. gonike.me/justdoit
#justdoit
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 73,941 4,603 93,076 Positive
Nike
10-AUG-16, WED 12:32PM
Unlimited together. #justdoit
Nike
04-AUG-16, THU 11:06PM
Life isn’t about finding your limits. It’s
about realizing you have none. Begin your
story here: gon ..
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
988 83,701 2,164 27,032 Positive
ENGMT.LIKES COMMENTS SHARES SENTIMENT
988 60,793 2,138 29,286 Positive

14. Unlimited together. #justdoit
https://t.co/Px9hQntyUH
10-Aug-16, Wed 12:31PM
ENGMT. FAV. REPLIES RETWEETS
1,000 59,756 304 43,733
Most Engaging Tweets
#YEEZYBOOST 350 V2 by @kanyewest.
September 24th.
https://t.co/uexzdqP6hT
#YEEZYBOOST by @kanyewest. August
27th. https://t.co/iHz4xLEJEc
13-Sep-16, Tue 03:00PM
ENGMT. FAV. REPLIES RETWEETS
997 13,039 798 7,891
21-Aug-16, Sun 02:58PM
ENGMT. FAV. REPLIES RETWEETS
993 12,469 789 6,789
Nike Adidas Originals Adidas Originals

15. Today, #DoYou. Even if that means raising
a few eyebrows. Watch our story for
more. #PUMAWomen
19-Sep-16, Mon 11:45AM
ENGMT. LIKES COMMENTS FILTER
853 78,669 625 Normal
Most Engaging Instagram Posts
The #FENTYxPUMA Creeper by @badgalriri
is back. The original colorways are
yours for the taking on ..
30-Sep-16, Fri 11:46AM
ENGMT. LIKES COMMENTS FILTER
788 67,108 207 Normal
15-Sep-16, Thu 10:43AM
ENGMT. LIKES COMMENTS FILTER
784 55,050 1,975 Normal
Puma Puma Puma
The world is your runway. So run it. #DoYou
#PUMAWomen

16. Early morning in the EMEA HQ, what do you
like most about being early @ your
work?
17-Aug-16, Wed 06:00PM
ENGMT. LIKES COMMENTS
461 43 8
Most Engaging LinkedIn Posts
At PUMA we strongly believe in investing in
the next generation. Today we are
welcoming 20 new appr..
08-Aug-16, Mon 06:00PM
ENGMT. LIKES COMMENTS
348 42 3
01-Sep-16, Thu 12:00AM
ENGMT. LIKES COMMENTS
316 522 11
K-Swiss K-Swiss Puma
Our Global HQ is moving from Westlake
Village to Downtown LA! A lot of work
to be done but we are e..

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19. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: