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Promo Strategies That Work by Terri Davies
- 1. Presentation by: Terri Davies Inbound Marketing Architect @SunstarTerri
- 2. Promo Strategies That Work
- 3. Strengthen Relationships Twitter: Re-Tweet Chat with someone who is new to Twitter/has few followers Learn about those who follow you See who you follow that doesn’t follow back – greet them LinkedIn: Write recommendations Ask someone to know more about what they do Facebook: Create lists to allow acquaintances to be friends Learn about your “friends” and send a message Write on walls of other business pages, “Like” things
- 9. Low Cost, Low Risk, Low Commitment
- 10. What is ? 1. Mayor 2. Check-in 3. Frequency 4. Wild-Card
- 11. Go to foursquare.com/businesses to claim your business
- 12. 1. Gelato Parlor – mayor special 2. Burger Joint in Milwaukee – meet-up 3. Beer Fest – scavenger hunt 4. Hong Kong restaurant – badge reward 5. Coffee Shop – loyalty program 6. Broadway – merch discounts 7. Restaurant – rewards tips
- 16. Free Events
- 18. Make It Easy to Share & Connect
- 19. Tell Your Contacts You’re Social Business Cards Email Signature eNewsletter Brochures Signage Posters Your Website!!
- 22. Thank You! Let’s Stay Connected: Terri Davies (250) 588-2877 terri@sunstarcreative.ca http://www.sunstarcreative.ca/blog @SunstarTerri
Editor's Notes
- 10 Promo Strategies? It’s all about building relationships. Seriously, it’s not about selling. So, how can you create better connections with people? Do things that interest them, reward them for participating in shaping your brand, reach out and show interest it THEM. Idea Paint 2) Island Photobooth 3) Foursquare 4)Twitter: Follow then unfollow 5) http://mashable.com/2010/03/19/facebook-fan-engagement/ 20:19http://mashable.com/2009/02/27/social-media-for-business-2/ http://mashable.com/2009/07/17/twitter-street-vendors/ 20:30Help a reporter out is item number 8 down the page: http://mashable.com/2010/09/09/emerging-social-business-platforms/ Control freaks guide to social media: http://mashable.com/2009/03/24/brand-influence/
- Chances are you already have many people in your network that you know nothing about – so start there. Make it your mission to get to know one new person a day. Read their recent tweets, go to their website, find out a few things that you can chat with them about online. EVERYDAY IS A CHAMBER OF COMMERCE MIXER- this is what builds the savings account of goodwill and trust.
- What spreads? Knowledge, Entertainment (not ads, pitches)
- You need to ‘Like’ the page before you can ‘like’ a video, so that encouraged a lot of new fans – 3000 in fact!
- Soon you might be able to have a page to do your own deals whenever you want
- When you come to a business, you check in. Some businesses offer specials to those who do.
- And people who click the Like button typically have 2.4 times more friends than people who don’t, and they click on 5.3 times more links within Facebook than others. Levi’s implemented Facebook Likes across its site to great success. Jeans, of all things, went through the roof in terms of social commenting, and Levi’s quickly found that Facebook became its number one site for referring traffic