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This presentation compares the social media strategies of Honda and Volkswagen. It outlines their day-to-day activities on social media, which include gifts/giveaways and customer engagement for both companies. Successful campaigns by Volkswagen are also highlighted, such as an augmented reality promotion and a viral YouTube ad. While social media is important for brand image and perceived quality, the presentation notes there is still room for improvement and innovation in automakers' social media strategies.
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This presentation compares the social media strategies of Honda and Volkswagen. Both companies use standard tactics like giveaways and promotions. Volkswagen had some innovative campaigns, like an augmented reality game that engaged 50,000 people. The presentation recommends Volkswagen create an MLS soccer promotion on Vine and recommends Honda host environmentally-friendly online games to boost engagement.
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This document summarizes a presentation comparing Honda and Volkswagen's use of social media. It outlines their day-to-day social media activities, which generally involve prizes, giveaways, and customer engagement. Volkswagen's augmented reality and viral "The Force" campaigns are highlighted as innovative examples. Recommendations for both companies emphasize creating engaging online experiences to boost participation and brand image. Suggestions include Volkswagen recreating a famous soccer goal on Vine and Honda hosting environmentally-friendly online games.
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Ford had a successful first quarter of 2010, with sales up 37% compared to the same period last year. This allowed Ford to gain market share, reaching 16.6% for the year so far. Key models like the Ford Fusion, Taurus, and F-Series trucks all saw large sales increases in March over the previous year. The Lincoln MKZ Hybrid was also unveiled, poised to be the most fuel efficient luxury sedan in America.
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Ford Motor Company is the largest industrial company in US history. Henry Ford founded the company in 1903 and pioneered mass production techniques, including the moving assembly line. By 1924, Ford produced the 10 millionth Model T car. Currently, Ford faces competition from Toyota, GM, Honda, and others but has maintained a strong brand and market share in North America through innovation. Ford aims to deliver profitable growth through its "One Ford" strategy of having one team, plan, and goal.
Ford Focus Social Media Campaign - How To Focus Your Car
The Ford social media campaign "Focuslayan Kazansın" aimed to promote the new Ford Focus and its technologies to Turkish customers in an entertaining way on social media. It created a competition between celebrity teams on Facebook to complete weekly missions demonstrating the Focus' features. The campaign increased Ford's Facebook fans fivefold and engaged over 14,000 users. It successfully used an emotional and non-technical tone to explain the car's technologies and create buzz online and in traditional media.
Audumbar volkswagen presentation
Volkswagen was founded in 1937 in Germany by Hitler. It is headquartered in Wolfsburg, Germany and has over 600,000 employees worldwide. Volkswagen owns several luxury brands including Bentley, Audi, Lamborghini, Porsche, and Bugatti. The company has a strong global presence with offices in 22 countries. Volkswagen started as an idea in 1934 by Ferdinand Porsche to create an affordable "people's car" for Germans.
Ford Focus Social Media Campaign Case Study - How To Focus Your Car
The Ford Focus Social Media Campaign called "Focuslayan Kazansın" was designed to promote the new Ford Focus and its technologies to Turkish customers through an entertaining social media competition. Celebrities were split into three teams that competed over six weeks to implement features of the new Focus like parking assist and eco-boost engine. Fans voted on their favorite team and could win a new Focus. The campaign increased Ford's Facebook fans five-fold and engaged over 14,000 people on the application. It was successful in promoting the new Focus's technologies in an entertaining way on social media.
#Toyota
Toyota is the world's largest automaker by revenue. It sells vehicles in 170 countries through 53 overseas manufacturing companies. Toyota is known for its reliable and fuel-efficient vehicles like the Corolla and Prius hybrid. Through careful market research and targeting different customer segments, Toyota offers a wide range of affordable and luxury vehicles. This product diversity, along with a focus on quality, innovation, and understanding local markets, has allowed Toyota to become significantly larger than other automakers and highly successful worldwide.
Arshit project
This document is a project report on Ford Motor Company submitted by Arshit Srivastava to Dr. Sudhir Verma. The report includes an introduction, company description, strategic focus and plan, situational analysis, and conclusions. It provides an overview of Ford's values and history, current focus on innovation and sustainability. It analyzes trends, competitors and Ford's goals to increase hybrid sales and market share by 2013. The summary focuses on key details while maintaining brevity.
Honda's strategic management
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
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Social media presentation j j j
- 1. Social Media and Social Network Presentation: Honda Motor Ltd. & Volkswagen
- 2. Structure of the Presentation 1. Introduction of Honda & Volkswagen 1. Analysis of Honda and Volkswagen adopted social media- day-to-day 1. Main Campaigns 1. Main Errors 1. Potential improvements and implementation
- 3. Comparison (2013 data) Honda Motor Ltd. Volkswagen Ltd. Nationality Japanese German Year of creation 1948 1937 Employees 187 094 employees 549 763 employees Revenue 104 Billion USD 271 Billion USD Profit 3.9 Billion $ 12.4 Billion USD
- 4. Honda Motor Ltd. 1. World's largest motorcycle manufacturer since 1959 2. World's largest manufacturer of internal combustion engines 3. Second largest Japanese automobile manufacturer. 4.Honda is the eighth largest car manufacturer in the world
- 5. Volkswagen 1. Volkswagen means "people's car" in German. Its current slogan is Das Auto ("The Car") 2. Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. 3. Volkswagen ranks first in spending the most money of any automaker on research and development as of 2011.
- 8. Honda: Day to Day Social Media Activities Gifts and Giveaways
- 9. Honda: Day to Day Social Media Activities Emotional Engagement
- 10. Volkswagen: Day to Day Social Media Activities Gifts and Giveaways
- 11. Volkswagen: Day to Day Social Media Activities Customer Engagement
- 12. Honda: Day to Day Social Media
- 13. Volkswagen Day to Day Social Media
- 14. VW & Honda: Day to Day • Prizes and Giveaways • Emotional Engagement • Sales and Promotions This is unsurprising. In many ways, unoriginal.
- 15. Why do it? The importance of Social media • The need for improving brand image • Automotive Lease Guide's Perceived Quality Study: Perceived quality influences price and value of a car, when real the actual product matters less. • Honda- 85.5 - Ranked 2nd • VW- 67.4 - Ranked 5th
- 16. VW & Honda: Day to Day • Prizes and Giveaways • Emotional Engagement • Sales and Promotions This is unsurprising. In many ways, unoriginal.
- 17. VW: Innovative Social Media Campaigns • Holland- Facebook • Choose- Beetle/Transporter • 1st to 20,000 likes = Winner • 1 individual wins the car
- 18. • Facebook fans more than double • Most people spent over 10 minutes playing the game • 700% increase on engagement on the Volkswagen Facebook page
- 19. VW: Innovative Social Media Campaigns • Augmented Reality • Fusion of print and digital media. • 50,000 take part • 7% signed up for a test drive • https://www.youtube.com/watch?v= K0Nkgr-t78E&noredirect=1
- 20. Volkswagen Viral Success • Youtube- ‘The Force’ • Effective way of building brand image • Initial High Profile Ad • Word of Mouse • Social Media does the rest. • https://www.youtube.com/watch?v=R55e- uHQna0&noredirect=1
- 22. References • http://b.vimeocdn.com/ts/352/423/352423027_640.jpg • http://10and5.com/wp-content/uploads/2012/07/01-volkswagen-street-quest-key-visual.png • http://www.simplyzesty.com/Blog/Article/September-2011/Volkswagen-Use-Augmented-Reality- Campaign-To-Engage-50,000-Customers • http://therealmcast.com/wp-content/uploads/2011/02/star-wars-volkswagen.jpg
Editor's Notes
- Facebook fans more than doubled during the campaign, most people spent over 10 minutes playing the game, 700% increase on engagement on the Volkswagen facebook page