1. The AUTO BILD Group is the largest and most successful automobile magazine brand, operating in 28 countries with 40 million readers worldwide. 2. It has successfully digitized its brand and content over time, transitioning from analog to digital and building out its online and multimedia offerings on autobild.de. 3. The company has integrated its print and digital content creation and now uses a single-source approach to generate multimedia content for both its magazine and online platforms.

2. The AUTO BILD Universe: Digital, International and Individualised Market Leader Individualised Digital International

5. On-Schedule Targets

6. Digitizing the AUTO BILD Brand 1986 ANALOG DIGITAL Broadband INTERNET 1996 2001 2002 2003 2004 2005 2006 2007 1986 1996 2001 2002 2003 2004 2005 2006 2007 Auction Portal AUTO BILD Blog Podcasts TV autobild.de Broadband Photo and Film Archive

8. Today: Single-Source Content Multimedia Content Print & Digital

9. Interactivity & Dialog Capability AUTO BILD Advocacy Request /Company Response Editorial Write-Up Publishing: Print & Online Reader/User Questions  T elephone  Email  Letter  FAX New CRM System User-Profiling Database 80% Response in 24 Hours

13. Crossmedia Content / Promotion with FIFA 2006 World Cup PHASE I Communication Goal: Promote the Hyundai Fleet in the 2006 World Cup during World Cup before World Cup after World Cup PHASE II Communication Goal: Promote Hyundai Grandeur participation in VIP Events PHASE III Communication Goal: Publicise Hyundai W.Cup Fleet exclusive to AUTO BILD  W.Cup-Countdown Print + Online  Raffle: Last Minute 2006 World Cup Tickets  Displays, Ad Specials + Booklet  Online Auction (6 Grandeur from the W.Cup-Fleet)  Promotion-Notices in Print  Final reportage in autobild.de