1. The AUTO BILD Group is the largest and most successful automobile magazine brand, operating in 28 countries with 40 million readers worldwide. 2. It has successfully digitized its brand and content over time, transitioning from analog to digital and building out its online and multimedia offerings on autobild.de. 3. The company has integrated its print and digital content creation and now uses a single-source approach to generate multimedia content for both its magazine and online platforms.

1. 1st FIPP/VDZ/CEBIT Global Digital Magazine Media 2.0 Conference Generating Successful Content for Digital Platforms Dr. Hans Hamer Publishing Director AUTO BILD Group, Axel Springer AG

2. The AUTO BILD Universe: Digital, International and Individualised Market Leader Individualised Digital International

3. The world of AUTO BILD AUTO BILD Group Largest and Most Successful Automobile Magazine Brand 28 Countries 40 Million Readers Worldwide 3 New AUTO BILD Editions in 2007 3 International Editions of AUTO BILD Allrad Global Online Offers Asia Indonesia Thailand AUTO BILD Aserbaidschan

4. Facts & Figures autobild.de online since 1996 4 million visits and 70 million page impressions 1 million unique user biggest test archive in Europe more than 10 000 test reports and 100 000 videos, 360° panorama, sounds and pictures new car configurator 5.000 models 1,3 million equipment variants used car market: more than 700 000 classifieds

5. On-Schedule Targets

6. Digitizing the AUTO BILD Brand 1986 ANALOG DIGITAL Broadband INTERNET 1996 2001 2002 2003 2004 2005 2006 2007 1986 1996 2001 2002 2003 2004 2005 2006 2007 Auction Portal AUTO BILD Blog Podcasts TV autobild.de Broadband Photo and Film Archive

7. Two Years Ago: Separate Content Print Digital Content Content

8. Today: Single-Source Content Multimedia Content Print & Digital

9. Interactivity & Dialog Capability AUTO BILD Advocacy Request /Company Response Editorial Write-Up Publishing: Print & Online Reader/User Questions  T elephone  Email  Letter  FAX New CRM System User-Profiling Database 80% Response in 24 Hours

10. Content Creation & Distribution web 2.0 infotainment user generated content RSS Feeds Blogs paid content (downloads) AND magazines!

11. “ Content Autobahn” Extended to Mobile Service Feature Used-Car Research Search Agent Alert FAQ Price Index from Eurotax-Schwacke MMS Reporter Feature Spyshots AUTO BILD Image of the Day: Amusing Day- to-Day Situations Phase 1: Image-Based Entertainment Feature Ringtones Animations Wallpapers Games

12. Content & Revenues: Audience Poll “ Name-That-Auto” Campaign: • VW exclusively asked AUTO BILD Readers to vote the new Golf SUV name • AUTO BILD used cross-platform to promote the campaign • Voting conducted by Mail & E-mail

13. Crossmedia Content / Promotion with FIFA 2006 World Cup PHASE I Communication Goal: Promote the Hyundai Fleet in the 2006 World Cup during World Cup before World Cup after World Cup PHASE II Communication Goal: Promote Hyundai Grandeur participation in VIP Events PHASE III Communication Goal: Publicise Hyundai W.Cup Fleet exclusive to AUTO BILD  W.Cup-Countdown Print + Online  Raffle: Last Minute 2006 World Cup Tickets  Displays, Ad Specials + Booklet  Online Auction (6 Grandeur from the W.Cup-Fleet)  Promotion-Notices in Print  Final reportage in autobild.de

14. Cross Platform Benefits: The Best of Both Worlds Print High Credibility Competency Low-tech Convenience Online Interactive Dialogue Real-time

15. Symbiotic Content Creation GENEVA 2007 Motor-Show Perfect Teamwork between Print and Online Editors: Magazine + DVD Online Photo & Video Gallery On-the-Spot Content

16. Growth Driven by Strategic Partners More Traffic - New Target Groups - More Profit • Strong Online- Partner Alliance • Marketplace Content