Mimmer Investor Deck

1. Community & Crowdfunding
for Activism

2. THE CHALLENGE
The 77 million US Millennials are the most charitable
and community-oriented population ever. Political and
cause organizations lack a platform to engage and
activate them effectively.

3.  THE SOLUTION
Mimmer is the community platform for activism to engage our
technology-native generation.
It enables people to discover, connect, and support prevalent issues,
by donating their time, money, and networks.
=+ +CAUSE
ACTIVISM

4. 
2016 Political cause market alone is estimated at $15B, a 100%
increase over 2012.
$400 BillionTotal Cause Giving Sector in US
THE MARKET

5. INVESTMENT SUMMARY
Key Investment Merits projected
Stage Beta Ready
Seeking Funding $500,000
Vehicle Convertible Note
Discount 20%
Cap 2 Million
Total Addressable Market $400B
CPU/ARPU estimates based on specific assumptions in
financial projections and timeline of activities Terms Lawyer:
Michael Horten

6. 6
$500k Seed - Product Testing and Optimization - Q1 2016
Product clean up, data collection
systems, business development, user
acquisition
 USE OF FUNDS: HOW YOUR INVESTMENT WILL BE USED
Development*
Sales*&*Marke2ng*
Overhead*

7. 
Mimmer isn’t just about reading the headlines. Its about changing them. The platform makes it easy for users to go
from discussing an issue to acting upon it.
1 2 3 4Discover Discuss Support Progress
1 2 3 4
Target Engage Activate Analyze
Organizations
People

8.   
Mimmer
770.853.3498

Multiple Streams
of Revenue
Belief-Targeted AdvertisingPercentage of All Funds Raised
Premium Psychographic Data Promoted Content Areas
MONETIZATION: MULTIPLE STREAMS of REVENUE
8

9. 
Market Position Strengths Weaknesses
COMPETITIVE LANDSCAPE
Focus on game elements
for political discussion,
not support
Large engineering team &
investors
Subpar (not-sticky) user
experience
Focus on fundraising for
2016 presidential election
Strong data team Not an engaging or
community experience
Large, general crowd
funding sites
Strong following &
resources
Discovery for these issues
& engagement nonexistent
There are no true direct competitors in our space, but there are players trying to address
similar problems in different ways.
9
Online Petitions Well known brand Seen as ineffective. No
community or organization
involvement

10. 10

Board Member
Bio: CEO TargetPoint, Mitt Romney
2012
Brent Seaborn
Business Development &
Finance
Bio:
Founder & Former CEO of
Rubicon Global
Marc Spiegel
Chief Executive Officer
Bio:
Founder of UPRISE Group;
Former VP Marketing & Growth
for You42 | Kiz Studios
Scott Graham
Board Member
Bio: McCarthy Strategic Solutions,
Democratic Campaign Manager
Sherman Brown
Growth Advisor
Bio: Yik Yak Growth Advisor,
Dubbed King of Viral by Vice News
Jeff Goldblatt
Media & Content
Bio:
Producer Wal-Mart, Walking Dead,
Flight; Founder UPRISE Group
Gavin MacDonald
Product & UX
Bio:
Founder of Moxie Sports, 11am
Design
Roman Grimaldi
OUR TEAM
Our executives are experienced entrepreneurs each bringing a diversity of expertise. Additionally,
we have acclaimed board members from the political and business sector.
Board Member
Bio: Head of Rand Paul Super Pac,
Mitch McConnell Campaign Manager
Jesse Benton
Board Member
Bio: McKinsey & Co Bain & Co.
Consultant
Keith Laabs

11. Growth Projections from Marketing, Platform, and
Business Development
Projected Year 3 Profitability, Year 4 Net Income of $35M
Growth Projections
!50$
!40$
!30$
!20$
!10$
0$
10$
20$
Year$1$ Year$2$ Year$3$ Year$4$ Year$5$
Rev/User$
Net$Income$/$User$
0"
20"
40"
60"
80"
100"
120"
140"
160"
Year"0" Year"1" Year"2" Year"3" Year"4"
Facebook"
Twi5er"
Yik"Yak"
SnapChat"
Mimmer"

12. Don’t just make an investment.
Make a statement.
We are looking for passionate & smart partners for Mimmer.
Are you a good fit? Let’s talk.
3423 Piedmont Rd NE
Atlanta, GA 3035
770.853.3498
sgraham@mimmer.com
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