SlideShare a Scribd company logo
SOCIAL MEDIA PLATFORMS –
AND WHAT THEY’RE USED FOR
EIGHT TOP PLATFORMS…
Twitter
Facebook
Pinterest
Instagram
Google
LinkedIn
YouTube
Vimeo
SOCIAL MEDIA USES
News content, blog links,
stories, promotions,
competitions and videos
(FB)
Twitter
Facebook
Pinterest
Instagram
Visual content and telling
stories with pictures
NETWORKING AND VIDEO
Great for connecting with
network, relationship and
reputation building
Great places to host video
content accessible to a
massive audience
Google +
LinkedIn
YouTube
Vimeo
BUSINESS GOALS AND SOCIAL MEDIA
• Drive traffic to website
• Increase brand awareness
• Increase SEO and global visibility
• Improve industry reputation
CONTENT TARGETING IS KEY
• Facebook and Twitter are ideal for sharing news and
feature stories, blog posts to your followers
• Twitter is less visual and an established news source, so
can lean towards having “harder” content
• Facebook is more visual than Twitter and you can post
videos, making it open to more fun content
• Pinterest and Instagram are even softer
USE THE APPROPRIATE TONE
• LinkedIn and Google Plus are more likely to be peer-to-
peer, which will affect how you post content
• The platform you are on dictates tone, whether formal,
informal, friendly etc.
• REW’s formal-to-informal scale:
Professional/colleagues Newsy Fun newsy Fun casual
ENGAGEMENT
• Quality of followers/likes, not quantity, is key
• Frequency and timing of posting is important
• Clickability is essential – would you click on it?
• Don’t just post same old sales promotions
• Don’t be afraid of sharing other people’s content
• Make yourself a go-to expert in your field
ORGANIC PROMOTION
• Use hashtags to join conversations
• Use Twitter handles and tag people
• Think about who would want to read/share this
and target them
• Target social media influencers to do your work
for you!
• Promoting tweets and boosting posts is cheap
and can be effective
• Access targeted demographics that you wouldn’t
otherwise reach
• Set parameters such as age 25-55, lives in
Vancouver, likes real estate
PAID PROMOTION

More Related Content

What's hot

Making Sense Of Social Media 2010
Making Sense Of Social Media 2010Making Sense Of Social Media 2010
Making Sense Of Social Media 2010
Shari Weiss
 
How to Approach Social Media Architecture as a Corporate Communications Archi...
How to Approach Social Media Architecture as a Corporate Communications Archi...How to Approach Social Media Architecture as a Corporate Communications Archi...
How to Approach Social Media Architecture as a Corporate Communications Archi...
Storymaker GmbH
 
Social media cheat sheet for businesses
Social media cheat sheet for businessesSocial media cheat sheet for businesses
Social media cheat sheet for businesses
Prayukth K V
 
Social media plan strategy & process
Social media plan   strategy & processSocial media plan   strategy & process
Social media plan strategy & process
Vinod Nagar
 
Twitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advancedTwitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advanced
Missy Voronyak Consulting
 
Social Media Training
Social Media Training Social Media Training
Social Media Training
Susan Tenby
 
Social media architecture
Social media architectureSocial media architecture
Social media architecture
Dean Da Costa
 
Media Kits for Bloggers
Media Kits for BloggersMedia Kits for Bloggers
Media Kits for Bloggers
Crackerjack Marketing
 
Which Social Media Platform is Right for Your Business?
Which Social Media Platform is Right for Your Business?Which Social Media Platform is Right for Your Business?
Which Social Media Platform is Right for Your Business?
SocialMediaSchoolNY
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training Deck
Social Media Library
 
Social media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkSocial media for Healthcare Professionals Talk
Social media for Healthcare Professionals Talk
Greg Fry
 
Optimizing Social Media for Business DMACC Feb13
Optimizing Social Media for Business DMACC Feb13Optimizing Social Media for Business DMACC Feb13
Optimizing Social Media for Business DMACC Feb13
Laura Kinnard, MBA
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2
Mary Bell
 
Balash PR Social Media Plan
Balash PR Social Media PlanBalash PR Social Media Plan
Balash PR Social Media Plan
Rachel Balash
 
Three Keys to Social Media Success - LinkedIn Focus
Three Keys to Social Media Success - LinkedIn FocusThree Keys to Social Media Success - LinkedIn Focus
Three Keys to Social Media Success - LinkedIn Focus
Jenn Quader
 
Medical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media MarketingMedical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media Marketing
Peti kantun (5th corner)
 
Social Media 101 - Michelle Smalls
Social Media 101 - Michelle SmallsSocial Media 101 - Michelle Smalls
Social Media 101 - Michelle Smalls
Career Communications Group
 
Social Media Audit - University of Florida
Social Media Audit - University of FloridaSocial Media Audit - University of Florida
Social Media Audit - University of Florida
Brandon McKinley
 
Intro to Growing Your Brand with Facebook and Twitter
Intro to Growing Your Brand with Facebook and TwitterIntro to Growing Your Brand with Facebook and Twitter
Intro to Growing Your Brand with Facebook and Twitter
Tracy Gold
 
Facebook strategies for world domination
Facebook strategies for world dominationFacebook strategies for world domination
Facebook strategies for world domination
John Haydon
 

What's hot (20)

Making Sense Of Social Media 2010
Making Sense Of Social Media 2010Making Sense Of Social Media 2010
Making Sense Of Social Media 2010
 
How to Approach Social Media Architecture as a Corporate Communications Archi...
How to Approach Social Media Architecture as a Corporate Communications Archi...How to Approach Social Media Architecture as a Corporate Communications Archi...
How to Approach Social Media Architecture as a Corporate Communications Archi...
 
Social media cheat sheet for businesses
Social media cheat sheet for businessesSocial media cheat sheet for businesses
Social media cheat sheet for businesses
 
Social media plan strategy & process
Social media plan   strategy & processSocial media plan   strategy & process
Social media plan strategy & process
 
Twitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advancedTwitter for Health Advocates - basic to advanced
Twitter for Health Advocates - basic to advanced
 
Social Media Training
Social Media Training Social Media Training
Social Media Training
 
Social media architecture
Social media architectureSocial media architecture
Social media architecture
 
Media Kits for Bloggers
Media Kits for BloggersMedia Kits for Bloggers
Media Kits for Bloggers
 
Which Social Media Platform is Right for Your Business?
Which Social Media Platform is Right for Your Business?Which Social Media Platform is Right for Your Business?
Which Social Media Platform is Right for Your Business?
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training Deck
 
Social media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkSocial media for Healthcare Professionals Talk
Social media for Healthcare Professionals Talk
 
Optimizing Social Media for Business DMACC Feb13
Optimizing Social Media for Business DMACC Feb13Optimizing Social Media for Business DMACC Feb13
Optimizing Social Media for Business DMACC Feb13
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2
 
Balash PR Social Media Plan
Balash PR Social Media PlanBalash PR Social Media Plan
Balash PR Social Media Plan
 
Three Keys to Social Media Success - LinkedIn Focus
Three Keys to Social Media Success - LinkedIn FocusThree Keys to Social Media Success - LinkedIn Focus
Three Keys to Social Media Success - LinkedIn Focus
 
Medical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media MarketingMedical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media Marketing
 
Social Media 101 - Michelle Smalls
Social Media 101 - Michelle SmallsSocial Media 101 - Michelle Smalls
Social Media 101 - Michelle Smalls
 
Social Media Audit - University of Florida
Social Media Audit - University of FloridaSocial Media Audit - University of Florida
Social Media Audit - University of Florida
 
Intro to Growing Your Brand with Facebook and Twitter
Intro to Growing Your Brand with Facebook and TwitterIntro to Growing Your Brand with Facebook and Twitter
Intro to Growing Your Brand with Facebook and Twitter
 
Facebook strategies for world domination
Facebook strategies for world dominationFacebook strategies for world domination
Facebook strategies for world domination
 

Similar to Social Media Platforms and What They're Used For

Social-Media-presentation.pptx
Social-Media-presentation.pptxSocial-Media-presentation.pptx
Social-Media-presentation.pptx
aditimiglani2
 
Social Media in Business by The Social Media Advisor
Social Media in Business by The Social Media AdvisorSocial Media in Business by The Social Media Advisor
Social Media in Business by The Social Media Advisor
Clere Communications | The Social Media Advisor
 
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
MaverickIndonesia
 
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaWriters Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
Melanie Parlette-Stewart
 
Social Media Power Tips for Business
Social Media Power Tips for BusinessSocial Media Power Tips for Business
Social Media Power Tips for Business
Boot Camp Digital
 
Establishing YOUR Brand Through Social Media
Establishing YOUR Brand Through Social MediaEstablishing YOUR Brand Through Social Media
Establishing YOUR Brand Through Social Media
Donna Duffy
 
Halton chamberbearbehind
Halton chamberbearbehindHalton chamberbearbehind
Halton chamberbearbehind
Jeanne Hatton
 
Let's Get Social: Social Media as a Business Growth Tool
Let's Get Social: Social Media as a Business Growth ToolLet's Get Social: Social Media as a Business Growth Tool
Let's Get Social: Social Media as a Business Growth Tool
Co-Communications
 
Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...
Suna Gurol
 
Social media for business
Social media for businessSocial media for business
Social media for business
brightwayonline
 
Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015
Geoffrey Blosat
 
MPA2014-EDT
MPA2014-EDTMPA2014-EDT
MPA2014-EDT
thomasconsultation
 
Social Media: The New PR
Social Media: The New PRSocial Media: The New PR
Social Media: The New PR
Rachel Yeomans
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
Simon Nash
 
Social Media Fundamentals April 2012
Social Media Fundamentals April 2012Social Media Fundamentals April 2012
Social Media Fundamentals April 2012
Octave Online Communications
 
Guardian Seminars: Running a Social Media Campaign
Guardian Seminars: Running a Social Media CampaignGuardian Seminars: Running a Social Media Campaign
Guardian Seminars: Running a Social Media Campaign
TwoBees: Digital Media Training & Consultancy
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
Reading Room
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B Leads
Marx Communications
 
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Social Media Listening and Curation:  Amplifying Your Message, Finding your C...Social Media Listening and Curation:  Amplifying Your Message, Finding your C...
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Susan Tenby
 
Marketing & Social Media Tips
Marketing & Social Media TipsMarketing & Social Media Tips
Marketing & Social Media Tips
Alex Rudie
 

Similar to Social Media Platforms and What They're Used For (20)

Social-Media-presentation.pptx
Social-Media-presentation.pptxSocial-Media-presentation.pptx
Social-Media-presentation.pptx
 
Social Media in Business by The Social Media Advisor
Social Media in Business by The Social Media AdvisorSocial Media in Business by The Social Media Advisor
Social Media in Business by The Social Media Advisor
 
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
 
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaWriters Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social Media
 
Social Media Power Tips for Business
Social Media Power Tips for BusinessSocial Media Power Tips for Business
Social Media Power Tips for Business
 
Establishing YOUR Brand Through Social Media
Establishing YOUR Brand Through Social MediaEstablishing YOUR Brand Through Social Media
Establishing YOUR Brand Through Social Media
 
Halton chamberbearbehind
Halton chamberbearbehindHalton chamberbearbehind
Halton chamberbearbehind
 
Let's Get Social: Social Media as a Business Growth Tool
Let's Get Social: Social Media as a Business Growth ToolLet's Get Social: Social Media as a Business Growth Tool
Let's Get Social: Social Media as a Business Growth Tool
 
Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015
 
MPA2014-EDT
MPA2014-EDTMPA2014-EDT
MPA2014-EDT
 
Social Media: The New PR
Social Media: The New PRSocial Media: The New PR
Social Media: The New PR
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
Social Media Fundamentals April 2012
Social Media Fundamentals April 2012Social Media Fundamentals April 2012
Social Media Fundamentals April 2012
 
Guardian Seminars: Running a Social Media Campaign
Guardian Seminars: Running a Social Media CampaignGuardian Seminars: Running a Social Media Campaign
Guardian Seminars: Running a Social Media Campaign
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B Leads
 
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Social Media Listening and Curation:  Amplifying Your Message, Finding your C...Social Media Listening and Curation:  Amplifying Your Message, Finding your C...
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
 
Marketing & Social Media Tips
Marketing & Social Media TipsMarketing & Social Media Tips
Marketing & Social Media Tips
 

Recently uploaded

一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
wozek1
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
almutabbil
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
exqfuhe
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
SocioCosmos
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 

Recently uploaded (13)

一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 

Social Media Platforms and What They're Used For

  • 1. SOCIAL MEDIA PLATFORMS – AND WHAT THEY’RE USED FOR
  • 3. SOCIAL MEDIA USES News content, blog links, stories, promotions, competitions and videos (FB) Twitter Facebook Pinterest Instagram Visual content and telling stories with pictures
  • 4. NETWORKING AND VIDEO Great for connecting with network, relationship and reputation building Great places to host video content accessible to a massive audience Google + LinkedIn YouTube Vimeo
  • 5. BUSINESS GOALS AND SOCIAL MEDIA • Drive traffic to website • Increase brand awareness • Increase SEO and global visibility • Improve industry reputation
  • 6. CONTENT TARGETING IS KEY • Facebook and Twitter are ideal for sharing news and feature stories, blog posts to your followers • Twitter is less visual and an established news source, so can lean towards having “harder” content • Facebook is more visual than Twitter and you can post videos, making it open to more fun content • Pinterest and Instagram are even softer
  • 7. USE THE APPROPRIATE TONE • LinkedIn and Google Plus are more likely to be peer-to- peer, which will affect how you post content • The platform you are on dictates tone, whether formal, informal, friendly etc. • REW’s formal-to-informal scale: Professional/colleagues Newsy Fun newsy Fun casual
  • 8. ENGAGEMENT • Quality of followers/likes, not quantity, is key • Frequency and timing of posting is important • Clickability is essential – would you click on it? • Don’t just post same old sales promotions • Don’t be afraid of sharing other people’s content • Make yourself a go-to expert in your field
  • 9. ORGANIC PROMOTION • Use hashtags to join conversations • Use Twitter handles and tag people • Think about who would want to read/share this and target them • Target social media influencers to do your work for you!
  • 10. • Promoting tweets and boosting posts is cheap and can be effective • Access targeted demographics that you wouldn’t otherwise reach • Set parameters such as age 25-55, lives in Vancouver, likes real estate PAID PROMOTION