Pizza House is a restaurant located near Michigan universities known for Chicago-style deep dish pizza. The document proposes using social media to increase the brand's awareness and promote Pizza House as a place for lunch and dinner. It suggests contests on the website and blog where customers can submit photos of themselves eating Pizza House pizza in fun locations and have special pizzas named after contest winners. Metrics and budgets are mentioned to measure the success of these social media initiatives.

1. Lina Marie KustantinNew Media Drivers LicensePIZZA HOUSEA Slice of Chicago, Right Here in East Lansing!Voted Best PizzaBest Salads Best Chipatis Best Takeout Best Munchies-Readership Poll

2. A SLICE OF CHICAGO!About Pizza House The Pizza House restaurant in Ann Arbor and East Lansing are located adjacent to their respective and rival Michigan universities. ★ Established in 1986, known for serving famous Chicago and Sicilian deep dish and traditional pizzas, pasta, and everything in between.

3. SOCIAL MEDIAChallenge:Increase brand awareness by using social media to promote Pizza House as the primary place for lunch and dinner.

4. Personalize the Pizza House BrandIntegrated Theme: Pizza House can utilize social media to communicate with consumers to increase brand awareness and gain positive perception towards the brand.Goal: use social media for customer interaction, customer service, video blogging and public relations, also monitor what customers are saying and when necessary use social media to apologize to customers.

5. BLOGGING

6. 4,353 fans

7. “Where’s Boxy?” ContestCurrently: on the Pizza House Web site, customers can submit pictures of the restaurant’s pizza delivery box at one of their favorite spots.Each photo has the opportunity to be selected in a monthly drawing for the entrant to win a $50 Pizza House gift card.Opportunity: we can expand this idea by having customers send in a picture of themselves eating Pizza House in funny or cool places like Mount Everest.Best Picture will be picked bi-weekly to win a free large pizza.Customers can send their pictures to the Pizza House BlogFollowers of the blog can vote for Best Picture

8. YOUTUBE CONTESTPizza House can host a contest to have a pizza special named after the contestant.For example: “Lina Marie Special,” which is black olives and pickles (my favorite).To enter: customers will be asked to share why they love Pizza House, the videos will be posted on YouTube and linked to the Pizza House blog and Facebook.People can vote for the best videoPrize: the winner will have a pizza named after the contestant and receive their special pizza for FREE once a month for a year.

9. METRICS OF SUCCESS

10. BUDGET