Quick Web Wins For HEIs (Summary) by Chameleon Net


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Summary of the Quick Web Wins for HEIs seminar, hosted by Chameleon Net in London on 25th November 2008.

Event attended by some of the UK’s most dedicated marketing, communications, student recruitment, alumni relations and web professionals from Higher Education Institutions across the UK.

Supporting blog post: <a href="http://www.chameleonnet.co.uk/blog/PermaLink,guid,eb330d04-228c-4e94-a228-4d758972eda8.aspx">http://www.chameleonnet.co.uk/blog/PermaLink,guid,eb330d04-228c-4e94-a228-4d758972eda8.aspx</a>

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Quick Web Wins For HEIs (Summary) by Chameleon Net

  1. 1. Quick Web Wins for HEIs Suraj Shah | Account Manager | Chameleon Net surajs@chameleonnet.co.uk | +44 20 7332 6365 Summary of the Quick Web Wins for HEIs seminar Tuesday 25 th November 2008 | London Chamber of Commerce “ I expected more of a sales pitch – so was very pleasantly surprised – v. useful!” Sarah Empey, Press & PR Manager, Goldsmiths, University of London “ Very Informative.” Helen Anderson Assistant Director Marketing & Communications University for the Creative Arts “ Well run, engaging content.” Paul Hough, Manager: Student Web and Communications, University of Ulster
  2. 2. Welcome & Scene Setting Jeremy Davis, Key Account Manager, Chameleon Net <ul><li>The short-term online activity HEIs can employ to improve marketing effectiveness & the ‘web positives’ we are seeing in a time of economic uncertainty. </li></ul><ul><li>Higher Education sector is in flux & brand is vital for a winning strategy. Brand is a network of conversations, so is the web. Everything online is a brand issue. </li></ul><ul><li>Win the Interaction Game through planning, participating & measuring… </li></ul><ul><ul><li>search engines, mobile, social networks </li></ul></ul>
  3. 3. Socially Adept: quick wins with networks & blogs Drew Davies, Online Marketing Manager, Chameleon Net <ul><li>Good and Bad in Blog Marketing </li></ul><ul><ul><li>What to watch out for and what to use </li></ul></ul><ul><li>Effective Reactive & Proactive Communication </li></ul><ul><li>Do’s and don’ts when marketing to social networks </li></ul><ul><li>Success with social: </li></ul><ul><ul><li>Stage 1: Decide what your goals are, then find and monitor your communities </li></ul></ul><ul><ul><li>Stage 2: Discuss options with Internal Resource / Agencies </li></ul></ul><ul><ul><li>Stage 3: Make sure to measure ROI </li></ul></ul>
  4. 4. Brand Wins Through User Generated Content Dan Martin, Sales & Marketing Director, Chameleon Net <ul><li>People feel your brand belongs to them </li></ul><ul><ul><li>Identity match </li></ul></ul><ul><ul><li>Influence </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Goodwill </li></ul></ul><ul><ul><li>Word of mouth </li></ul></ul><ul><li>Video is over the tipping point </li></ul><ul><li>Embrace the world of qualitative commentary </li></ul>
  5. 5. Beyond The Website Carl Edwards, Chief Technology Officer, Chameleon Net <ul><li>Widgets + Web-services allow you to: </li></ul><ul><ul><li>Expand your web presence onto other sites </li></ul></ul><ul><ul><li>Thereby solidify the relationship with new and existing customers </li></ul></ul><ul><ul><li>Prepare for future development </li></ul></ul><ul><li>Quick Win ≠ Short Term Win </li></ul>
  6. 6. Power To The Portal! Dan Martin, Sales & Marketing Director, Chameleon Net <ul><li>Engage target audience groups with specific content and services </li></ul><ul><ul><li>User-centric approach offers an easy experience (one profile, login, etc.) </li></ul></ul><ul><li>Adopt a cradle-to-grave approach </li></ul><ul><ul><li>Continuity of engagement with user over time achieves marketing aims </li></ul></ul><ul><li>Future proof against technology shifts </li></ul><ul><ul><li>Protects against technology and system change </li></ul></ul><ul><ul><li>Highly flexible and agile </li></ul></ul><ul><ul><li>Standards-based so good for collaboration </li></ul></ul>
  7. 7. Quick Web Wins for HEIs: closing note Jeremy Davis, Key Account Manager, Chameleon Net <ul><li>Time of change and uncertainty </li></ul><ul><ul><li>Opportunity for repositioning </li></ul></ul><ul><ul><li>Use online for brand wins: communicate one-to-one, measure brand activity against strategic objectives </li></ul></ul><ul><li>Social: blog marketing, reactive/proactive communication, social networks </li></ul><ul><li>Brand & UGC: Online brand and how to build it, using blogs, video </li></ul><ul><li>Technology to build bridges to websites and networks through APIs, widgets & web services </li></ul><ul><li>Portals: continuity of engagement over time </li></ul>
  8. 8. About Chameleon Net <ul><li>10 years in the web business </li></ul><ul><li>Specialist web-centric activities </li></ul><ul><li>Privately owned </li></ul><ul><li>Innovative approach </li></ul><ul><li>Specialist teams in all core areas: </li></ul><ul><ul><li>Consultancy </li></ul></ul><ul><ul><li>Online marketing </li></ul></ul><ul><ul><li>Visual design </li></ul></ul><ul><ul><li>Software development </li></ul></ul><ul><ul><li>Hosting & support </li></ul></ul>
  9. 9. Selection of Chameleon Net’s Clients
  10. 10. Experience in the Higher Education Sector <ul><li>The official Digital Marketing Partner of University of Southampton </li></ul><ul><li>Designed the website for Bucks New University </li></ul><ul><li>Managing the Online Reputation of Anglia Ruskin University </li></ul>For further information: www.chameleonnet.co.uk/education Suraj Shah | Account Manager | Chameleon Net +44 (0) 20 7332 6365|surajs@chameleonnet.co.uk