Brussels Design For Persuasion Web 2.0 TalkAmy Shuen
Title: Web 2.0 Strategy: Doing Good While Making Money
Event: DesignForPersuasion Conference, Brussels, Belgium October 1st, 2009
Power up your business with Web 2.0 and digital media network effects. Join the Fortune 50 Million small and medium size companies that successfully leverage and multiply their existing capabilities, social influence, networks and ROI (Return on Investment) through web, mobile and broadband. You will learn:
Why Web 2.0 is all about 10x speed, 10x users, 10x partners and doing it right now.
5 sure fire ways to monetize network effects from your existing user and partner base.
How Web 2.0 consumer-focused business models are morphing into Web 2.5 business innovations like Smart Planet, Smart Energy Grid, Smart Health, Gov 2.0 and global micro-lending.
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
Brussels Design For Persuasion Web 2.0 TalkAmy Shuen
Title: Web 2.0 Strategy: Doing Good While Making Money
Event: DesignForPersuasion Conference, Brussels, Belgium October 1st, 2009
Power up your business with Web 2.0 and digital media network effects. Join the Fortune 50 Million small and medium size companies that successfully leverage and multiply their existing capabilities, social influence, networks and ROI (Return on Investment) through web, mobile and broadband. You will learn:
Why Web 2.0 is all about 10x speed, 10x users, 10x partners and doing it right now.
5 sure fire ways to monetize network effects from your existing user and partner base.
How Web 2.0 consumer-focused business models are morphing into Web 2.5 business innovations like Smart Planet, Smart Energy Grid, Smart Health, Gov 2.0 and global micro-lending.
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.
How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.
So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
The social era is transforming the way our customers think about using our products. Join us to hear how you can harness this momentum with the right value proposition, messaging, and positioning for your app. From content strategy to social media best practices, we'll give you the tips to build a winning marketing formula. Bonus: Hear how these methods paid off for a salesforce.com ISV partner. This session is primarily for marketing, marketing ops, and business development
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.
How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.
So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
The social era is transforming the way our customers think about using our products. Join us to hear how you can harness this momentum with the right value proposition, messaging, and positioning for your app. From content strategy to social media best practices, we'll give you the tips to build a winning marketing formula. Bonus: Hear how these methods paid off for a salesforce.com ISV partner. This session is primarily for marketing, marketing ops, and business development
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
These slides are from our first social media meetup of the year. To start off the year right, we're sharing at least 10 tools to help you conduct better research, operate more efficiently, create more compelling content, and more.
In this presentation we actually shared close to 40 tools. Don't miss it. Some of these you've heard of, others, you surely haven't.
Learn more about our monthly social media meetup here: https://www.meetup.com/social-media-advertising/
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
This is a presentation made by Ginger Zumaeta across California on behalf of Union Bank to real estate agents and brokers about how to incorporate social networking and social media into their marketing mix to grow their business and generate leads
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Learn WordPress for Real Estate with the following 3 courses:
(1) Take Your Website from Static to Standout - an overview of why WordPress works for Real Estate, as well as how to improve upon the 5 most important areas of your website.
(2) WordPress DIY - This class is aimed at real estate professionals with the technical know-how and interest for creating their own WordPress website. Steps for getting started will be shared along with the most compatible real estate features you need for a standout website.
(3) WordPress "Have it Done" - This class is aimed at real estate professionals who are of the "have it done" mindset. They don't have time to tinker with creating their own WordPress site but they understand the value in having one set up to standout online.
The process for getting a site made will be shared, along with tips for what's required to maintain and be successful once your site is launched.
Learn the steps to post your content in the WordPress admin, as well as how to distribute your content across multiple communication channels: Facebook, Twitter, Linkedin, Youtube, Email, Print, etc.
@nik_nik invites you to sit down for a 4 course meal (6 courses actually) in blogging! Learn the benefits for real estate professionals, how to get started with your own WordPress blog, how to ROCK your blog with compelling features and content, and how to promote it! BLOG ON!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
4. 1. Alltop FREE Best Practice: Create a MyAlltop dashboard to easily share & schedule relevant content to main social channels.
5. 2. Regator FREE for Web / $2.99 Premium iPhone App Best Practice: Monitor your relevant topics, bookmark your favorites, download the mobile app for on-the-go sharing!
6. 3. Hootsuite FREE for Web / $2.99 Premium iPhone App Best Practice: Create a free account, add your social channels, schedule real-time drip campaigns & monitor your efforts!
7. 4. Roost Social Real Estate Toolkit FREE & Premium Best Practice: Add the Roost Social Real Estate App to your Facebook Profile or Page, schedule consistent posts, & add the “Real Estate” tab.
8. 5. Bit.ly FREE for desktop / $0.99 for bit.ly Tools iPhone App Best Practice: Shorten URLs used in sharing into a trackable link (install the bit.ly sidebar to easy access), share to Facebook or Twitter, use in blog articles or for other social channels, review stats & determine best content for targets.
9. 6. Foursquare FREE for Web, iPhone, Android, Blackberry Best Practice: Check-in to your favorite local places, share your suggestions, post to Facebook or Twitter along with commentary, find out where your contacts are, & get to know new places!
10. 7. Pegshot FREE for Web & iPhone Best Practice: Share your favorite places without all the badges and hoopla…post photo, video and/or text along with your location, send shares to Facebook and/or Twitter.
11. 8. Yelp FREE for Web, iPhone, Android, Blackberry, Palm Pre Best Practice: Create a profile, connect with your sphere, invite your clients to give reviews, review local business, and share favorite places & tips.
12. 9. Get Glue FREE for Web, iPhone, iPad, Android Best Practice: Check-in to what you like…movies, books, wine, music, etc! Share your favorites to Facebook and/or Twitter, see what your sphere is listening to, watching, reading, etc. & rate things you like and get suggestions from others.
13. 10. Animoto FREE, $2 each, $39/mo, $249/yr (FREE iPhone app) Best Practice: Quickly create professional looking photo slideshows for listings, showings, events, and for clients! Share via email, Facebook, Twitter, WP, Posterous, etc. or embed on your blog!
14. 11. Issuu FREE & PRO $19/mo Best Practice: Upload your documents (i.e. pre-listing presentation, niche resource, listing brochure, etc.), publish into professional online book, & share with clients.
15. 12. Google Apps $50/year Best Practice: ALWAYS have access to your email, docs, calendar, tasks, and more! PLUS, rock your priority inbox, IM, voice & video chat, mobile access, and a custom home page!
16. 13. Rapportive FREE Best Practice: Add Rapportive to your Gmail and instantly view your email contacts’ social info. Respond and follow up more effectively and create rapport with your targets.
17. 14. Mailchimp FREE for Web & iPhone Best Practice: Add your contacts, create branded email template, schedule & deliver consistent email campaigns, sync with blog content, measure open stats, bounce rates, etc.
18. 15. Batchbook $9.95/mo for 2GB - $99.95/mo unlimited Best Practice: Add your contacts, use Super Tags (your custom fields) for organizing contacts, create target lists, manage communication, sync with Rapportive for social connecting, sync with Mailchimp to deliver email campaigns, & track your efforts!
19. 16. Tweetdeck FREE for Web, iPhone, iPad Best Practice: LISTEN!!! Create account, add your social channels (Twitter, Facebook, Linkedin, etc), add columns to monitor specific people or keywords.
20. 17. Social Mention FREE Best Practice: Monitor keywords weekly using social filters (search only blogs, comments, Facebook, etc), measure sentiment, and create alerts.
21. 18. Google Alerts FREE Best Practice: Create alerts for Web content (blog post, video, articles, etc) containing specific keywords or phrases you want to monitor: name, company, local market, neighborhood, niche, etc.
22. 19. Twilert FREE Best Practice: Create alerts for tweets containing specific keywords or phrases you want to monitor: name, company, local market, neighborhood, niche, etc.
23. 20. Flipboard FREE for iPad Best Practice: View your social contacts in your own personalized online and interactive magazine! Enjoy your engagement experience!
Social Media Tools are about as useful as a lasers on sharks heads….without people. It’s what you and I bring to the tool, how we use it best to meet our goals and reach our sphere. Identify your strengths, where you transactions are coming from, extend what you’re already doing…by adding another way to reach your sphere…where they are.
Real experiences from real agents is worth more than 1 million dollars!