Quick Introduction to Social Media (blogs and Twitter)Doug Clow
Quick introduction to social media (blogs and Twitter) for the OU Health and Social Care Nations and Regions Conference, #ouhscnr, 25 June 2013 - part of a session on social media for academic purposes.
The document summarizes a Twitter anatomy and syntax/etiquette session that was part of a West Coast Social Media Workshop from September 29 to October 1, 2010 in Greymouth. It provides information on how to use hashtags, mentions, retweets, and direct messages on Twitter. It also offers tips on building a following on Twitter, including following others, using lists, tweeting regularly, using incentives to direct followers to a site, using hashtags, and monitoring Twitter performance.
The document discusses social media and how to use it effectively. It explains that the main reasons to use social media are to learn, gain likes, and share information. It then lists many popular social media platforms and provides tips on how to engage on these platforms by listening, learning, sharing, liking, following, and connecting with others. Specific tactics discussed include using Facebook advertising to recruit likes and using Facebook Places to market a local business location.
The document discusses strategies for using social media and websites to build an online presence and brand. It addresses topics like using analytics tools to benchmark website traffic, engaging with social networks like Twitter to spread information and build loyalty, and combining online communities to maximize exposure to random browsers. Specific tools, websites, and tactics are referenced throughout for pulling marketing, increasing word of mouth, and saturating small local communities online.
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online personae should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options?
Talk UX
Manchester, UK
March 5th, 2015
This document provides tips for designing effective presentations. It recommends keeping designs simple with limited text, bullet points, transitions and builds. Presentations should have a visual theme, high quality images and fonts, and use appropriate charts, colors, and multimedia like video and audio. Slides also need to be well organized.
We all know that there is no single right way to take and store notes, rather there are more and less efficient ways and it's best to find one that suits your own style.
The document provides instructions for writing an essay response that analyzes how sexuality is represented in a Brothers and Sisters clip through techniques like camerawork, mise-en-scene, editing, and sound. It advises to structure the answer by describing the scene chronologically and analyzing the technical elements in each paragraph while explaining their meanings and significance to the representation of sexuality. It concludes by suggesting to consider the overall representation of sexuality constructed and address what type is shown, the version portrayed, and whether it offers stereotypical or alternative perspectives, and if positive or negative.
Quick Introduction to Social Media (blogs and Twitter)Doug Clow
Quick introduction to social media (blogs and Twitter) for the OU Health and Social Care Nations and Regions Conference, #ouhscnr, 25 June 2013 - part of a session on social media for academic purposes.
The document summarizes a Twitter anatomy and syntax/etiquette session that was part of a West Coast Social Media Workshop from September 29 to October 1, 2010 in Greymouth. It provides information on how to use hashtags, mentions, retweets, and direct messages on Twitter. It also offers tips on building a following on Twitter, including following others, using lists, tweeting regularly, using incentives to direct followers to a site, using hashtags, and monitoring Twitter performance.
The document discusses social media and how to use it effectively. It explains that the main reasons to use social media are to learn, gain likes, and share information. It then lists many popular social media platforms and provides tips on how to engage on these platforms by listening, learning, sharing, liking, following, and connecting with others. Specific tactics discussed include using Facebook advertising to recruit likes and using Facebook Places to market a local business location.
The document discusses strategies for using social media and websites to build an online presence and brand. It addresses topics like using analytics tools to benchmark website traffic, engaging with social networks like Twitter to spread information and build loyalty, and combining online communities to maximize exposure to random browsers. Specific tools, websites, and tactics are referenced throughout for pulling marketing, increasing word of mouth, and saturating small local communities online.
“The first step to eternal life, is you have to die” — Chuck Palahniuk.
Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online personae should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options?
Talk UX
Manchester, UK
March 5th, 2015
This document provides tips for designing effective presentations. It recommends keeping designs simple with limited text, bullet points, transitions and builds. Presentations should have a visual theme, high quality images and fonts, and use appropriate charts, colors, and multimedia like video and audio. Slides also need to be well organized.
We all know that there is no single right way to take and store notes, rather there are more and less efficient ways and it's best to find one that suits your own style.
The document provides instructions for writing an essay response that analyzes how sexuality is represented in a Brothers and Sisters clip through techniques like camerawork, mise-en-scene, editing, and sound. It advises to structure the answer by describing the scene chronologically and analyzing the technical elements in each paragraph while explaining their meanings and significance to the representation of sexuality. It concludes by suggesting to consider the overall representation of sexuality constructed and address what type is shown, the version portrayed, and whether it offers stereotypical or alternative perspectives, and if positive or negative.
This document provides an introduction and overview of Twitter, including how to create an account, send tweets, follow others, use hashtags and direct messages, find people to follow, engage in discussions, and get feedback from an audience using Twitter voting. It demonstrates various Twitter functions through examples and screenshots and encourages participants to try out tweeting, following, retweeting, and using hashtags to engage with others on Twitter.
Say What?!? Communicating Effectively in New MediaAdrian Gates
"What is a modern church?" Transmissions Worship is on a mission to seek out relevant lessons from the contemporary church to share with traditional worship planners. At the same time, we bring out the relevant traditional experiences a modern church can use to do church better, all with the mission of leading people in to a deeper, authentic relationship with Jesus and His church.
This presentation was first presented at Connect Fest. This covers some of the basic problems that frustrate users of your website and some excellent examples of websites doing it wrong and doing it really, really right!
The document discusses what makes compelling digital stories and how to grab and maintain audience attention. It notes movies use three-act structure and shape of stories to be engaging. Images, questions, provocative statements and comparing what is to what could be are highlighted as effective storytelling techniques. Specific techniques like BBC's five shot method and analyzing speeches are also summarized.
This document contains contact information for Professor Walter Alencar, including his profiles on several social media sites such as Facebook, Twitter, Slideshare, Flickr, and Orkut, as well as his blog, email address, and Skype contact. It provides multiple ways to connect with Professor Walter Alencar online through social media and other online profiles.
This document lists Azure Klein's social media profiles and websites, including WordPress, Facebook, Twitter, LinkedIn, Flickr, Pinterest, and YouTube accounts. It also lists Azure's blog on WordPress where posts have been optimized and the site includes banners and widgets. A "Pro" Facebook profile and a Facebook page for another entity are also listed.
This document provides tips for shooting video interviews:
- Get short sound bites between 6-15 seconds that capture emotion, opinions, and facts from the subject. Ensure the subject is comfortable and avoid strangers discussing private topics.
- Properly frame the subject with enough headroom and distance between the nose and frame. Position the light source in front of the subject and avoid backlit or window lighting.
- As the videographer, remain invisible during the interview and don't allow the subject to hold the microphone. Ensure the subject looks at the interviewer, not the camera.
This document provides tips and instructions for how to use Twitter effectively. It discusses establishing a profile name, following others in your industry, tweeting to share what you're doing, direct messaging others, retweeting posts, using hashtags, tracking trends, analytics tools, resources for job searching on Twitter, and contacting the author with any other questions.
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
Huge - Aaron Shapiro - iStrategy Chicago 2012iStrategy
The document discusses the rise of the "Instant Era" where internet access and digital services are ubiquitous. It outlines key trends like increasing broadband speeds, the growth of mobile usage, and on-demand services. The text then contrasts two strategies for companies: going "Open" by embracing commoditization through low prices and ease of use, or staying "Closed" by verticalizing the brand experience. Finally, it provides three imperatives for companies to transform - putting users first, developing a strong software layer, and becoming truly user-focused organizations.
Using social media can enhance travel experiences by allowing sharing of updates, photos, and tips with friends. The document provides guidance on using Facebook, Twitter, blogging and Instagram while traveling by setting up accounts beforehand and sharing status updates, photos, location check-ins and comments during trips. Tips include optimizing privacy settings, following relevant hashtags and accounts, and using social platforms to share daily highlights and reviews of places visited.
The document provides information about an APP Academy event being held by Salesforce on March 20, 2013 in San Francisco. It gives the date, time, location, and contact information for the free event. The event will cover the key components of the partner lifecycle with Salesforce, how to embrace the customer company strategy, and how to succeed at each milestone. It includes an agenda with topics like security reviews, packaging apps, and sales best practices.
You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.
How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.
So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
1) The document discusses research into consumer behavior and preferences around entertainment in the digital era. It finds that value placed on entertainment is at a three-year high, though cinema viewing continues to decline.
2) Television and the internet remain the most frequently used sources of entertainment, but consumers are increasingly watching content on other devices like laptops. Personal enjoyment and quality are top priorities for consumers.
3) Social networks like Facebook are popular for discussing entertainment, with most conversations occurring after consumption. However, audiences are wary of automated notifications and recommendations from brands. Personalization and an authentic voice are important to cut through increasing digital noise.
Bryant EoC Start Me Up Brand Attributes & User ProfilesSchechterDesign
The document provides guidance on defining brand attributes and creating user profiles to inform brand-driven design and marketing. It emphasizes that brands should clarify their value proposition, target audience, and unique qualities to have an objective foundation. User profiles including demographics, goals, needs, and voice help understand customers and ensure the brand resonates with them. Together, analyzing the brand and users allows focusing priorities to achieve business goals.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
The document discusses considerations for government agencies looking to utilize social networking. It recommends establishing clear usage policies, controlling and organizing social media use to reduce risks, ensuring employee ethics and accuracy of information, updating security awareness training for employees, and considering potential limitations of social networks for certain agency functions or products. Developing their own internal social network is also proposed. The overall aim is to thoughtfully bring social media into government in a way that prioritizes organizational safety and security.
Designing the future bank for the digital eraPol Navarro
The document discusses Banco Sabadell's strategy to transform into a digital bank for the future. It focuses on three key areas: 1) Mobile banking, with Banco Sabadell being pioneers in developing mobile apps. Mobile usage has increased conversions and activity. 2) Social media customer service and brand journalism. 3) Developing a new customer relationship model centered around conversations rather than transactions, using mobile and social channels to engage customers across all touchpoints. The goal is to create a more humanized, simple and integrated banking experience for customers.
This document provides an introduction and overview of Twitter, including how to create an account, send tweets, follow others, use hashtags and direct messages, find people to follow, engage in discussions, and get feedback from an audience using Twitter voting. It demonstrates various Twitter functions through examples and screenshots and encourages participants to try out tweeting, following, retweeting, and using hashtags to engage with others on Twitter.
Say What?!? Communicating Effectively in New MediaAdrian Gates
"What is a modern church?" Transmissions Worship is on a mission to seek out relevant lessons from the contemporary church to share with traditional worship planners. At the same time, we bring out the relevant traditional experiences a modern church can use to do church better, all with the mission of leading people in to a deeper, authentic relationship with Jesus and His church.
This presentation was first presented at Connect Fest. This covers some of the basic problems that frustrate users of your website and some excellent examples of websites doing it wrong and doing it really, really right!
The document discusses what makes compelling digital stories and how to grab and maintain audience attention. It notes movies use three-act structure and shape of stories to be engaging. Images, questions, provocative statements and comparing what is to what could be are highlighted as effective storytelling techniques. Specific techniques like BBC's five shot method and analyzing speeches are also summarized.
This document contains contact information for Professor Walter Alencar, including his profiles on several social media sites such as Facebook, Twitter, Slideshare, Flickr, and Orkut, as well as his blog, email address, and Skype contact. It provides multiple ways to connect with Professor Walter Alencar online through social media and other online profiles.
This document lists Azure Klein's social media profiles and websites, including WordPress, Facebook, Twitter, LinkedIn, Flickr, Pinterest, and YouTube accounts. It also lists Azure's blog on WordPress where posts have been optimized and the site includes banners and widgets. A "Pro" Facebook profile and a Facebook page for another entity are also listed.
This document provides tips for shooting video interviews:
- Get short sound bites between 6-15 seconds that capture emotion, opinions, and facts from the subject. Ensure the subject is comfortable and avoid strangers discussing private topics.
- Properly frame the subject with enough headroom and distance between the nose and frame. Position the light source in front of the subject and avoid backlit or window lighting.
- As the videographer, remain invisible during the interview and don't allow the subject to hold the microphone. Ensure the subject looks at the interviewer, not the camera.
This document provides tips and instructions for how to use Twitter effectively. It discusses establishing a profile name, following others in your industry, tweeting to share what you're doing, direct messaging others, retweeting posts, using hashtags, tracking trends, analytics tools, resources for job searching on Twitter, and contacting the author with any other questions.
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
Huge - Aaron Shapiro - iStrategy Chicago 2012iStrategy
The document discusses the rise of the "Instant Era" where internet access and digital services are ubiquitous. It outlines key trends like increasing broadband speeds, the growth of mobile usage, and on-demand services. The text then contrasts two strategies for companies: going "Open" by embracing commoditization through low prices and ease of use, or staying "Closed" by verticalizing the brand experience. Finally, it provides three imperatives for companies to transform - putting users first, developing a strong software layer, and becoming truly user-focused organizations.
Using social media can enhance travel experiences by allowing sharing of updates, photos, and tips with friends. The document provides guidance on using Facebook, Twitter, blogging and Instagram while traveling by setting up accounts beforehand and sharing status updates, photos, location check-ins and comments during trips. Tips include optimizing privacy settings, following relevant hashtags and accounts, and using social platforms to share daily highlights and reviews of places visited.
The document provides information about an APP Academy event being held by Salesforce on March 20, 2013 in San Francisco. It gives the date, time, location, and contact information for the free event. The event will cover the key components of the partner lifecycle with Salesforce, how to embrace the customer company strategy, and how to succeed at each milestone. It includes an agenda with topics like security reviews, packaging apps, and sales best practices.
You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.
How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.
So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
1) The document discusses research into consumer behavior and preferences around entertainment in the digital era. It finds that value placed on entertainment is at a three-year high, though cinema viewing continues to decline.
2) Television and the internet remain the most frequently used sources of entertainment, but consumers are increasingly watching content on other devices like laptops. Personal enjoyment and quality are top priorities for consumers.
3) Social networks like Facebook are popular for discussing entertainment, with most conversations occurring after consumption. However, audiences are wary of automated notifications and recommendations from brands. Personalization and an authentic voice are important to cut through increasing digital noise.
Bryant EoC Start Me Up Brand Attributes & User ProfilesSchechterDesign
The document provides guidance on defining brand attributes and creating user profiles to inform brand-driven design and marketing. It emphasizes that brands should clarify their value proposition, target audience, and unique qualities to have an objective foundation. User profiles including demographics, goals, needs, and voice help understand customers and ensure the brand resonates with them. Together, analyzing the brand and users allows focusing priorities to achieve business goals.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
The document discusses considerations for government agencies looking to utilize social networking. It recommends establishing clear usage policies, controlling and organizing social media use to reduce risks, ensuring employee ethics and accuracy of information, updating security awareness training for employees, and considering potential limitations of social networks for certain agency functions or products. Developing their own internal social network is also proposed. The overall aim is to thoughtfully bring social media into government in a way that prioritizes organizational safety and security.
Designing the future bank for the digital eraPol Navarro
The document discusses Banco Sabadell's strategy to transform into a digital bank for the future. It focuses on three key areas: 1) Mobile banking, with Banco Sabadell being pioneers in developing mobile apps. Mobile usage has increased conversions and activity. 2) Social media customer service and brand journalism. 3) Developing a new customer relationship model centered around conversations rather than transactions, using mobile and social channels to engage customers across all touchpoints. The goal is to create a more humanized, simple and integrated banking experience for customers.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
This document provides a summary of key insights from a large consumer survey on the status of social media in 19 countries. It finds that the social media landscape is stable, with Facebook close to universal awareness and over 7 in 10 internet users belonging to at least one social network. Mobile is accelerating social media usage, with over half of users having smartphones. Consumers connect with a limited set of around 10 brands on average. There is significant opportunity for brands to optimize conversations by combining building reach through first-dimension strategies with second-dimension collaboration approaches.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
This document discusses social networking sites and their usage. It provides examples of social networking sites like Facebook, Twitter, and Orkut. It mentions that 55% of youth use social networking sites to stay in touch with friends and make new friends. However, it also notes that excessive social networking use can increase feelings of loneliness. The document concludes with tips for safely using social networking sites.
How Your Customers' Social Circles Influence What They Buy, What They Do and ...Paul Adams
The document discusses how the web is being rebuilt around people based on their social networks and relationships. It notes that people live in networks that influence what they do, where they go, and what they buy. Businesses need to understand behavior and networks, not just technology, to adapt to this change. Specifically, people have multiple independent friend groups and different types of relationships within those groups, with stronger ties to some.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development