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HOW TO: ROCK a Relevant Facebook Page
Presented by
Nicole Nicolay “@nik_nik”
Founder / CCO – AgentEvolution.com
Founder / Blogger – MyTechOpinion.com
The
70’s...
Disco hits the dance floor.
Facebook Page Task Plan
The
70’s...
Disco hits the dance floor.
Step 1: WHO?
•YOU
•YOUR TEAM
•COMPANY or BROKER
•MARKETING ASSISTANT & YOU!!!!
The
70’s...
Disco hits the dance floor.
Step 2: Choose the concept
•Brand Identity: agent, broker, company
•Local Market Focus: neighborhood, city, region
•Hobbie/Interest Focus: surfing, beach fun, etc.
•Niche Focus: green building, women homeowners, etc.
•Expertise Focus: short sales, foreclosures, luxury RE
•Cause Focus: breast cancer, food drive, etc.
The
70’s...
Disco hits the dance floor.
Step 2: Choose the name
•Brand Identity: ACME Realty or Joe Smith – Real Estate Agent
•Local Market Focus: Simi Valley Real Estate, 365 Things to Do
in Timbukto
•Hobbie/Interest Focus: Manhattan Beach Mojitos, Horsing
Around in Alpine
•Niche Focus: Independent Women Homeowners
•Expertise Focus: Saratoga Luxury Real Estate
•Cause Focus: Go PINK!
The
70’s...
Disco hits the dance floor.
Step 3: Compile Your Content
Disco hits the dance floor.
Step 4: Create Your Page
http://www.facebook.com/pages/create.php
Disco hits the dance floor.
Step 5: Customize Your Page
Disco hits the dance floor.
Step 5: Customize Your Page
Disco hits the dance floor.
Step 5: Customize Your Page – Add Image
Disco hits the dance floor.
Step 5: Customize Your Page – Add INFO
Disco hits the dance floor.
Step 5: Customize Your Page –
Add a Welcome Bio
Disco hits the dance floor.
A few ROCKIN’ tips:
•Be sure to have a couple of updates/posts ready to go!
•Promote your Page w/ the “Like Box” on your Blog.
•Promote your Page from your Profile Bio Box or FBML Box.
•Create a Twitter account to promote Page and Blog.
•Create a custom “Welcome Tab”
•Stay consistent by identifying content sources & creating a
posting schedule.
Connect with me:
Nicole Nicolay “NikNik”
Twitter.com/nik_nik
Facebook.com/agentevolution
Linkedin.com/in/niknik
Youtube.com/therealniknik
MyTechOpinion.com
Nicole@AgentEvolution.com

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HOW TO: Rock a Relevant Facebook Page

  • 1. HOW TO: ROCK a Relevant Facebook Page Presented by Nicole Nicolay “@nik_nik” Founder / CCO – AgentEvolution.com Founder / Blogger – MyTechOpinion.com
  • 2. The 70’s... Disco hits the dance floor. Facebook Page Task Plan
  • 3. The 70’s... Disco hits the dance floor. Step 1: WHO? •YOU •YOUR TEAM •COMPANY or BROKER •MARKETING ASSISTANT & YOU!!!!
  • 4. The 70’s... Disco hits the dance floor. Step 2: Choose the concept •Brand Identity: agent, broker, company •Local Market Focus: neighborhood, city, region •Hobbie/Interest Focus: surfing, beach fun, etc. •Niche Focus: green building, women homeowners, etc. •Expertise Focus: short sales, foreclosures, luxury RE •Cause Focus: breast cancer, food drive, etc.
  • 5. The 70’s... Disco hits the dance floor. Step 2: Choose the name •Brand Identity: ACME Realty or Joe Smith – Real Estate Agent •Local Market Focus: Simi Valley Real Estate, 365 Things to Do in Timbukto •Hobbie/Interest Focus: Manhattan Beach Mojitos, Horsing Around in Alpine •Niche Focus: Independent Women Homeowners •Expertise Focus: Saratoga Luxury Real Estate •Cause Focus: Go PINK!
  • 6. The 70’s... Disco hits the dance floor. Step 3: Compile Your Content
  • 7. Disco hits the dance floor. Step 4: Create Your Page http://www.facebook.com/pages/create.php
  • 8. Disco hits the dance floor. Step 5: Customize Your Page
  • 9. Disco hits the dance floor. Step 5: Customize Your Page
  • 10. Disco hits the dance floor. Step 5: Customize Your Page – Add Image
  • 11. Disco hits the dance floor. Step 5: Customize Your Page – Add INFO
  • 12. Disco hits the dance floor. Step 5: Customize Your Page – Add a Welcome Bio
  • 13. Disco hits the dance floor. A few ROCKIN’ tips: •Be sure to have a couple of updates/posts ready to go! •Promote your Page w/ the “Like Box” on your Blog. •Promote your Page from your Profile Bio Box or FBML Box. •Create a Twitter account to promote Page and Blog. •Create a custom “Welcome Tab” •Stay consistent by identifying content sources & creating a posting schedule.
  • 14. Connect with me: Nicole Nicolay “NikNik” Twitter.com/nik_nik Facebook.com/agentevolution Linkedin.com/in/niknik Youtube.com/therealniknik MyTechOpinion.com Nicole@AgentEvolution.com