WHY PINTEREST?BY THE NUMBERSExtreme GrowthAccording to ComScore, Pinterest is the fastest growing social network in both unique visitors and clicks fromsearch engines. The network saw +4377% growth between May 2011 and May 2012. Pinterest users werefound to spend more, buy more items and conduct more online transactions than other social media buyers.Site EngagementPinterest ranks behind only Facebook and Tumblr for user engagement time. Many users describe Pinterestsessions as addictive, leading to 98 minutes per month for the average user.Traffic ReferralsIn June Pinterest scored its highest referral traffic yet, surpassing Bing and Google (referral) for the first time.It now ranks only behind Facebook, Yahoo, and Google (organic). Additional Source: Tech Crunch, Shareaholic
LOWE’S HOME IMPROVEMENT Lowe’s does an excellent job segmenting their boards for specific user needs and interest areas. Holiday themes (Christmas & V-Day), passion subjects (Pets & Crafts), product/room specific (Lighting, Bedrooms, Bathrooms). They even leverage sponsorship by featuring NASCAR driver Jimmie Johnson’s Instagram pics.U n iq u eF e a tu reGift card boarddrives retailconnection with8K+ followers.
THANK YOUABOUT VITRUEVitrue is the global leader and innovator of social enterprise software. Itoffers the industry’s most scalable and secure cloud-based social marketingsolution, enabling brands to harness the full marketing potential of social onFacebook, Twitter, Google+, YouTube and emerging platforms. First-to-market with Instagram and Pinterest modules, the award-winning VitrueSRM platform collectively manages more than one billion social relationshipsin over 100 countries across more than 4,500 social accounts for its clients.For more information, visit www.vitrue.com, Like on Facebook and followon Twitter.