More than half of the global population is under 30 years old and has never known life without the Internet, so they are heavily engaged with social media. Over a third of women ages 18-34 check Facebook upon waking, even before work, and 95% of millennials have joined social networks like Facebook, which has over 850 million monthly active users. Most companies now use social media for business purposes as well, as 81% of B2B companies have social media accounts and 93% of all business buyers use social media, showing its importance for marketing.