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Social media marketing research
- 1. Social Media Marketing Research Ben Burner, Danielle Freed, Tyler Gardner, Robert Sushinski, Ezzeldin Abousaif
- 2. Introduction • Social media usage by Millersville University students • Research Questions • Research process • Results • Errors • Limitations • Recommendations
- 3. Research Questions • Why do Millersville students use social media? • How does social media affect social life? • How does social media affect academics? • Which social media tools do Millersville students like most?
- 4. Data Collection • Secondary Research Shaped our Research Questions • Social media used for academics • Youtube is used the most for teaching purposes • Engaged in the class room • Social media in the social aspect • Launched on Facebook in 2004 • In 2011 Snapchat began building strong ties with close and current friends
- 5. Methodology • Focus Group •Conducted on Friday, October 23rd at noon in study room at library •4 individuals that knew each other •3 females, 1 male •incentive was donuts •Bounced ideas off of each other
- 6. Methodology • Personal Interviews • Conducted on Saturday, October 24th, in a personal home • Interviewees knew the interviewer • 2 Males, 1 Female • Comfort
- 7. Methodology • Survey • 3 Pretesters • Confusion • 1-2 minutes to complete • Nominal, Ordinal, Interval, and Ratio Questions
- 8. Methodology • Survey • Quota: 80 • each member found 16 respondents • Implemented during November 9-13, 2015 • Biases • McComsey • Library • SMC • Undisguised
- 9. Results • Secondary Data • Facebook, Instagram, twitter, snapchat most popular • Used to talk to friends, entertainment, and finding interesting articles • Social media is used for marketing often
- 10. Results • Exploratory Data • Focus Group • Like social media • Facebook is their favorite • Use social media very often but want to use it less often • Will use in future • Personal Interviews • Twitter, Facebook, Instagram, Snapchat favorite social media
- 11. Results • Survey Data • Men check social media more than women when with friends • No relationship between how often social media is checked and GPA • More distracting the more social media is checked • 42% Boring • 35% like very much • 36% Not distracting
- 12. Results
- 13. Errors • Survey Errors • Incorrect Answers • Missed Questions • Quota Error
- 14. Errors • Survey • Did not always follow the script we created • “Hi, my name is______. For my marketing class, our group has to implement a survey. What year are you?_____Oh great, please take this survey it will only take about a minute.” • First semester freshman not having a GPA • Personal Interview • No documentation on body language for personal interviews
- 15. Limitations • Limit of 80 respondents • Aggressively and quickly • Non-probability Sampling • On versus Off campus • Stressful time for students • Incentive for focus group (Donuts) • Focus group was limited on time
- 16. Recommendations • Business • Promote workplace bonding • Better Communication • Increase productivity • Mood booster if used moderately • Customer service • Stream meetings online • Allows absent workers to be filled in
- 17. Recommendations • School • Enhance students learning • In class activities • Promote student collaboration • Classlist on social media for communication • Help keep students organized • Reminders for schedule • Agenda Book • Stream class online • Allows absent students to know what they missed
- 18. Conclusion Ben is doing t • Why do Millersville students use social media? • Communication, Friends, Work, Academics, Boring?, Wasteful? • How does social media affect social life? • A lot due to people checking it when with friends • How does social media affect academics? • Very little
- 19. Conclusion • Which social media tools do Millersville students like most? • Instagram (2010) most liked, Facebook (2004) most used • Social media is used often by students and could be used for more productive things if given the opportunity by work and school.
- 20. References • https://www.google.com/maps?q=millersville+university+map&espv=2&biw=1269&bih=6 37&um=1&ie=UTF-8&sa=X&ved=0ahUKEwilgtSfiLfJAhUIJiYKHV5aBsAQ_AUIBygB • http://www.square2marketing.com/blog/bid/139886/8-Ideas-To-Get-Leads-With-Social- Media-Marketing-Programs • http://www.tntmagazine.com/lifestyle-career/work-in-the-uk/team-building-in-the- workplace • http://www.clydesdonuts.com/