Slides from the Privacy & Ethics Webinar. Part of the Social Media for Active Learning MOOC. http://meme.coe.fsu.edu/smooc

1. #SMOOC2014
PRIVACY & ETHICS
MODULE 4
Promoting Lifelong Learning Through
Online Networks
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 1
Jiyae Bong
Vanessa Dennen

2. #SMOOC2014
Webinar Rules of the Road
Interacting During the Webinar
• Feel free to use the chat
• Feel free to tweet using #SMOOC2014
If You Need Help
• TAs will help in the chat
During the Q&A
• Raise your (virtual) hand if you want to speak. We’ll call
on you and enable your audio.
• Type questions for the speakers into the chat. Start with a
Q: to indicate it’s a question for the speakers.
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 2

3. #SMOOC2014
About the MOOC
• Co-designed by graduate students in the Instructional
Systems Program at Florida State University
• This week’s module design team is:
• Julie Carter
• Ben Emihovich
• Christopher Jackson
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 3

4. #SMOOC2014
Topics Covered in Webinar
• Why you should care about ethics and privacy
• Levels of privacy
• What the research says
• The special case of Facebook
• Our social media privacy and ethics journeys
• Developing social media guidelines
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 4

5. #SMOOC2014
POLL – How concerned are you?
How concerned are you about privacy and ethics in
education?
A. Very concerned
B. Concerned
C. Slightly concerned
D. Not at all concerned
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 5
Vote here!

6. #SMOOC2014
Privacy + Ethics
Privacy
• Governs decisions about:
• Your identity
• With whom you share
personal information
• Who can search for and find
information about you
• What information these
people can find
Ethics
• Governs decisions about:
• What social media tools to
use
• How to use them
• When to use them
• How much to use them
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 6

7. #SMOOC2014
Privacy + Ethics
Privacy
• Governs decisions about:
• Your identity
• With whom you share
personal information
• Who can search for and find
information about you
• What information these
people can find
Ethics
• Governs decisions about:
• What social media tools to
use
• How to use them
• When to use them
• How much to use them
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 7
Both are focused on ensuring online experiences
are safe and comfortable for learners.

8. #SMOOC2014
Laws, Acts and Policies are Limited
• Don’t count on others to make your ethical decisions
• Policies provide general guidelines, but don’t cover every
case
• What may be acceptable by law may not feel right to you
or your learners
• Policies are created at a moment in time; technology and
its use is ever-changing
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 8

9. #SMOOC2014
The Excitement
I’ll have my students blog
and tweet …
We’ll use Facebook, too …
I’ll reach the digital natives
…
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 9

10. #SMOOC2014
The Problem
This assignment
makes me
uncomfortable Of course someone
in HR will Google
you before we make
a job offer.
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 10

11. #SMOOC2014
• Your future employer was able to hear everything you said
in a class 3 years ago?
• Your ex tracked you down based on information about a
course assignment?
• A class discussion attracted media attention?
• Scholars in your field belittled and ridiculed you for your
naïveté when you were just trying to do your coursework?
• A student at another university found your assignment and
turned it in as her own?
What if …
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 11

12. #SMOOC2014
Is this space private? How private?
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 12

13. #SMOOC2014
Is this space private? How private?
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 13

14. #SMOOC2014
Is this space private? How private?
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 14

15. #SMOOC2014
Is this space private? How private?
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 15

16. #SMOOC2014
Is this space private? How private?
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 16

17. #SMOOC2014
Levels of Privacy
Private
Password
protected
Restricted to
known parties
Semi-private
Password
protected
Restricted but
possibly fluid
membership
Semi-public
May require
an account,
but
membership
open to all
Public
Anyone can
see or
participate
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 17
Adapted from Elm (2009)

18. #SMOOC2014
Levels of Privacy
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 18
Private
Email
Semi-private
Learning
management
system with
closed
enrollment
Semi-public
Online
groups with
open self-
enrollment
Public
Blogs, Twitter,
YouTube, etc.

19. #SMOOC2014
Research Findings
• From a survey conducted by Dennen & Burner (2013)
• Participants: College students (n=147)
• Focus
• Awareness of social media privacy in higher education setting
• Social media use preferences in higher education setting
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 19

20. #SMOOC2014
FINDINGS: Students & Profs
• Look up information
• Search engines – 67%
• Facebook – 30%
• Follow professors
• Blog – 18%
• Twitter – 16%
• Become a contact
• Facebook – 37%
• Twitter – 11%
• Look for
• Course information – 94%
• Academic credentials –
76%
• Scholarly work – 24%
• Personal information –
14%
• 63% did not believe
profs would search for
their information
• “THAT IS CREEPY”
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 20

21. #SMOOC2014
FINDINGS: Social Media & Courses
• OK with required course social media use: 10%
• Encourage instructors to use social media: 29%
• Comfortable sharing personal info with class via social
media: 20%
• Want to connect with classmates: 43%
• Want to connect with instructor: 10%
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 21

22. #SMOOC2014
FINDINGS: Online Coursework
• Concerned about quality of work posted online: 52%
• Remove online coursework at end of course: 54%
• Instructor should be only audience for assignments: 67%
• Have learned from examples posted by other students
online: 62%
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 22

23. #SMOOC2014
Discussion
• Students have some online boundary concerns and
issues
• Want to use tools in some contexts, but not others
• Want to observe, but not always be observed
• Refutes suggestion that social media use in education will
motivate and excite students
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 23

24. #SMOOC2014
POLL – Facebook and Student/Instructor
Friends?
Are you comfortable being Facebook friends with your
students or instructors?
A. Yes, the more the merrier
B. Yes, but only after our instructor-student relationship
has ended
C. Only under select
conditions (e.g., we work
closely, we have developed
a friendly relationship)
D. No, not at all
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 24
Vote here!

25. #SMOOC2014
The Special Case of Facebook
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 25

26. #SMOOC2014
Who’s Connected to Me
Me
Mom
Great Aunt
Sally
College Friend
Friends of
Friends
High School
Friend Student Colleague
Former
Student
Acquaintance
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 26

27. #SMOOC2014
Privacy and Facebook
• Half of all users struggle with privacy setting (Madden,
2012)
• 15% of traditional college student age group has posted
content they later regret (Madden, 2012)
• There are high levels of discrepancy between actual and
desired settings (Madejski, Johnson & Bellovin, 2012)
• Privacy protecting behavior is most common among
people who have already had a negative experience
(Christofides, Muise & Desmarais, 2012)
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 27

28. #SMOOC2014
Facebook & Learner Motivation
Evidence that questions the claim
• Students act out of agency rather than generational
destiny (Jones & Healing, 2010)
• Students use different technologies in personal lives than
in classroom (Margaryan, Littlejohn & Vogt, 2011).
• Social and school-based computing have different means/
ends
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 28

29. #SMOOC2014
Informal vs Formal School Use
Informal
• Students choose to
integrate FB with school
experiences by using it to
share course information,
provide emotional support
and perform academic
identity (Selwyn, 2009).
Formal
• Fewer than ¼ of their
students wanted to use
Facebook to support formal
learning activities (Prescott,
Wilson & Becket, 2013).
• Students using Elgg online
social network for a course
focused on graded activities,
not social networking
(Veletsianos & Navarrete,
2012)
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 29

30. #SMOOC2014
Digital Footprint Dilemma
• Students who already have a Facebook account / digital
footprint are being asked to consider it as a learning
space in addition to a social one
• Students who do not already have an account are being
asked to create one and leave a digital footprint
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 30

31. #SMOOC2014
Digital Footprint Dilemma
Options:
• Create new account under real name
• Problem: Must now leave digital footprint
• Create new (or second) account under fictitious name
• Problem: Violates Facebook’s terms of service
• Opt out
• Problem: Student is excluded from part of learning experience
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 31

32. #SMOOC2014
Friending Dilemma
• Is it acceptable for professors and students to be friends?
• At what point?
• Who should initiate the friending?
• What would be awkward interactions between professor
and student friends?
Options:
• Check institutional policies
• Allow students to initiate
• Create and share your own policy
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 32

33. #SMOOC2014
POLL – Do you have guidelines?
Do you have social media guidelines for use with your
students? Select the option that best represents the
guidelines you use MOST.
A. Institutional guidelines
B. Professional organization guidelines
C. Personal guidelines
D. No guidelines
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 33
Vote here!

34. #SMOOC2014
Our P&E Awareness Journeys
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 34

35. #SMOOC2014
Our P&E Awareness Journey
1. Stalker
2. Googling
3. Research Participants
4. Public Blunders
5. Time to Teach Technology
6. Plagiarism / Copying
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 35

36. #SMOOC2014
Situation 1: Stalker
Context: Online course, around 1998
• Student had an active stalker
• Was fearful of interacting in the learning management system
under her real name
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 36

37. #SMOOC2014
Situation 2: Googling
Context A: Reflective blog for course (mandatory
assignment)
• While vanity googling during a job search, the student realized the
blog was still online years later. No harm done, but a moment of
self-consciousness.
Context B: Social event at the university
• A student came up to me and mentioned some items related to my
personal life / events long passed. No harm done, but a moment of
self-consciousness.
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 37

38. #SMOOC2014
Situation 3: Research Participant
Context: Student (preservice teacher) tweeting under real
name, both for class and socially. The part below was
social – but nonetheless public.
• Jane Doe: F*** yeah! It’s my 19th birthday!!!
• Jane Doe: Check me out, b*****s! I’m 19 today! Worship
me!
• Jane Doe: (twitpic with friends, beers in hand)
• Jane Doe: Head hurts. F***** awesome birthday party.
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 38

39. #SMOOC2014
Situation 4: Public Blunders
Context: Student was given an assignment to get
information from an expert.
• Student posted to a popular academic forum, asking for
help in a very general way.
• Responses criticized the student heavily. (A few helped or
were at least kind.)
• The interactions remain archived and searchable.
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 39

40. #SMOOC2014
Situation 5: Time to Teach Technology
Context: Teaching various social media tools to
undergraduates
• Students struggle to remember usernames and
passwords
• Students struggle with purpose
• It can be as de-motivational as it is motivational
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 40

41. #SMOOC2014
Situation 6: Plagiarism / Copying
Context: A college level course
• Students grabbing content from online sites (e.g., blogs)
and posting it to the discussion as if it is their own.
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 41

42. #SMOOC2014
Social Media Guidelines
• What are the most important elements for you?
• What guidelines do you already have in place?
• What do you struggle with?
• Share in the chat
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 42

43. #SMOOC2014
Wrap Up
• Think about how social media guidelines could help you
perform your job better
• What would you include in your guidelines?
• Keep sharing on this topic … in the discussion forum, on
Twitter, on Facebook
• We can’t wait to see your projects!
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 43

44. #SMOOC2014
THANKS FOR JOINING US!
Time for Questions
Privacy & Ethics Social Media for Active Learning • Dr. Vanessa Dennen • Florida State University 44