It is intended to provide information about how social media have forged a new era in marketing and also provides useful insights on the effectiveness of social media for businesses.

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SMM is a process of gaining attention and traffic to your website
through social media sites.
All efforts are focused towards creating content that attracts attention
and encourages readers to share it on their social networking sites.
With the spurt in mobile device users, social media has emerged as one
of the fastest business marketing tools.
Businesses are gradually shifting from the traditional approach to social
media, because it is playing an integral role in business promotion.
It does more than improving site traffic and helping businesses reach
more customers; it provides a valuable platform for better understanding
your target audiences.
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• Social media have penetrated in every sphere of daily activities; be it for
personal use or for business activities.
• It encourages user involvement, such as posting comments, liking a
post, or giving your votes to more complex activities like sharing an
article or link or in simple terms hooking your contacts to the link
you’ve accessed.
• It is also highly capable of informing and influencing purchase
decisions of the users.
• It is also all about understanding how technology is used to connect
people socially with their social networks and how this technique in
turn benefits businesses and with the introduction of SMM.
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Visuals /images of the brands
hold a prime place in the social
media world.
Creating an attractive marketing
campaign on social media should
include visuals that compliment
the brand.

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Videos forges an emotional
connection to visitors; it is a vital
part of a collaborative effort as
apps and social media platforms
make it ever easier for users to
share their visual media.
It will also feature interactive
visual narratives that engage
visitors and persuade them to
perform an action.

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Users are often in search of
quality and informative. They no
longer want to read about what
they already know, but they are
in constant search for fresh and
unique content.
Well developed articles, posts
and other web contents will
make you socially viable and
generate traffic to your website.
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Analyzing the targeted audience’s
needs and fulfilling them holds a
key to successful media marketing.
Customers desire more clarity,
before they make a purchasing
decision; hence being active on
various social media sites is a must.

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Since majority of social media
users access their favorite
platforms from mobile devices,
it is essential for any business to
become mobile-
centric; employing mobile ads,
real-time location-targeted
content, and other mobile
marketing to reach their
customers, will prove beneficial.

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Many companies succeed by
concentrating on their social
media marketing efforts. Multi-
channel promotions could
integrate a variety of social media
and web channels.
An engaging content can be
shared and posted across the top
social media platforms to be
promoted with targeted social ads,
mobile ads, emails, and web
marketing.

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Users are more concerned about
their cyber privacy.
They are more cautious about
who is tracking and recording
their online social media
activities.

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One can deliver the right messages
to the right people at the right time
by using social ad targeting.
Zeroing in on specific
demographics or groups, you now
have the ability to use images and
copy that reflect the interests and
vernacular of those in your targeted
audience list.

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This trend of placing ads on social
media websites, focuses on
bringing back the visitor, who has
visited the site, but left it without
getting converted.
Face book Exchange, is the
default channel for retargeting ads
where banner ads are displayed on
websites. With social media
retargeting, you could ensure
where your ads can be shown.

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Apart from the above mentioned social media marketing trends, there are
many more that aid in spreading a brand’s information from user to user.
It serves as a relatively inexpensive platform for organizations to
increase communication, foster brand awareness and often, improved
customer service.

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