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Digital transformation pitfalls

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Digital Transformation is the needed cultural change that will help to drive transformation at the business level. More and more companies are starting their journey, knowing that it's about people (and so HR) first but often with wrong assumptions that lead them in the right directions. This presentation covers 5 of the most frequent wrong assumptions.

Digital transformation pitfalls

  1. 1. Pitfalls to avoid in Digital Transformation Social Business Forum 2014 July 1-2 - Milan
  2. 2. Bertrand Duperrin Director – DigitalTransformation & Social Business Nextmodernity http://www.nextmodernity.com http://www.duperrin.com Twitter.com/bduperrin Hello !
  3. 3. What is Digital Transformation ?
  4. 4. Enterprise 2.0
  5. 5. Social Business = entreprise 2.0 + customer orientation
  6. 6. Digital transformation = Social Business + HR
  7. 7. Collaboration Sharing Business processes Transparency Customer orientation Innovation LOB Transformation P2P Learning (Digital) leadership, Skills, Culture, DNA, Performance measurement, attracting digital talents, introducing new learning models
  8. 8. Digital transformation is what you need before you start anything else
  9. 9. Acting, thinking, leading, designing…in a digital fashion is a prerequisite to digitally transforming your business
  10. 10. Acculturation
  11. 11. #1 It’s about software and devices
  12. 12. 90% of social initiatives will fail Source : Gartner
  13. 13. The factors leading to social business adoption Source : MIT Sloan
  14. 14. Got a tablet ? So what ?
  15. 15. #2 Employees are hopeless at digital
  16. 16. Only one of them has a job ?
  17. 17. Jobless ?
  18. 18. Your employees are the internauts and customers who put your business under pressure
  19. 19. Your employees know (at least) as much as you about digital
  20. 20. They are not hopeless, they just don’t come as they are
  21. 21. Nuggets in a room near you !
  22. 22. #3 It’s a matter of training
  23. 23. Learning ?
  24. 24. In digital too !
  25. 25. DISRUPTED !! Jan 2014 : Decide to acculturate people March 2014 : Program is ready. Focus on Twitter, FB and ESNs April 2014 : 1st employees are trained April 2015 : The last of you 100k employee is trained Digital requires speed and scale
  26. 26. Living and sharing experiences, between peers, based on their own stories
  27. 27. Not a state but a dynamic and a mindset
  28. 28. #4 It’s internal or external
  29. 29. It’s a continuum
  30. 30. Symetry of attentions
  31. 31. Employees won’t give customers something they didn’t receive from their company/manager first
  32. 32. #5 It’s HR ONLY
  33. 33. HR, IT, Marketing all contribute to the Customer Experience
  34. 34. HR IT Customer careMarketing R&D Collaborate at the C-level first !

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