Pitfalls to avoid in Digital
Transformation
Social Business Forum 2014
July 1-2 - Milan
Bertrand Duperrin
Director –
DigitalTransformation & Social Business
Nextmodernity
http://www.nextmodernity.com
http://www...
What is
Digital Transformation ?
Enterprise 2.0
Social Business
= entreprise 2.0 + customer orientation
Digital transformation =
Social Business + HR
Collaboration Sharing
Business
processes
Transparency
Customer
orientation
Innovation
LOB
Transformation
P2P
Learning
(Dig...
Digital transformation is
what you need before
you start anything else
Acting, thinking, leading, designing…in a digital
fashion is a prerequisite to
digitally transforming your business
Acculturation
#1 It’s about software
and devices
90% of social initiatives
will fail Source : Gartner
The factors leading to social business
adoption
Source : MIT Sloan
Got a tablet ? So what ?
#2 Employees are
hopeless at digital
Only one of them has a
job ?
Jobless ?
Your employees are the
internauts and customers
who put your business
under pressure
Your employees know (at
least) as much as you
about digital
They are not hopeless,
they just don’t come as
they are
Nuggets in a room near
you !
#3 It’s a matter of
training
Learning ?
In digital too !
DISRUPTED !!
Jan 2014 : Decide to acculturate people
March 2014 : Program is ready. Focus on Twitter, FB and
ESNs
April 20...
Living and sharing
experiences,
between peers, based
on their own stories
Not a state but a
dynamic and a mindset
#4 It’s internal or
external
It’s a continuum
Symetry of attentions
Employees won’t give
customers something
they didn’t receive from
their company/manager
first
#5 It’s HR ONLY
HR, IT, Marketing all
contribute to the
Customer Experience
HR IT
Customer
careMarketing R&D
Collaborate at the C-level
first !
Digital transformation pitfalls
Digital transformation pitfalls
Digital transformation pitfalls
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Digital transformation pitfalls

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Digital Transformation is the needed cultural change that will help to drive transformation at the business level. More and more companies are starting their journey, knowing that it's about people (and so HR) first but often with wrong assumptions that lead them in the right directions. This presentation covers 5 of the most frequent wrong assumptions.

Digital transformation pitfalls

  1. 1. Pitfalls to avoid in Digital Transformation Social Business Forum 2014 July 1-2 - Milan
  2. 2. Bertrand Duperrin Director – DigitalTransformation & Social Business Nextmodernity http://www.nextmodernity.com http://www.duperrin.com Twitter.com/bduperrin Hello !
  3. 3. What is Digital Transformation ?
  4. 4. Enterprise 2.0
  5. 5. Social Business = entreprise 2.0 + customer orientation
  6. 6. Digital transformation = Social Business + HR
  7. 7. Collaboration Sharing Business processes Transparency Customer orientation Innovation LOB Transformation P2P Learning (Digital) leadership, Skills, Culture, DNA, Performance measurement, attracting digital talents, introducing new learning models
  8. 8. Digital transformation is what you need before you start anything else
  9. 9. Acting, thinking, leading, designing…in a digital fashion is a prerequisite to digitally transforming your business
  10. 10. Acculturation
  11. 11. #1 It’s about software and devices
  12. 12. 90% of social initiatives will fail Source : Gartner
  13. 13. The factors leading to social business adoption Source : MIT Sloan
  14. 14. Got a tablet ? So what ?
  15. 15. #2 Employees are hopeless at digital
  16. 16. Only one of them has a job ?
  17. 17. Jobless ?
  18. 18. Your employees are the internauts and customers who put your business under pressure
  19. 19. Your employees know (at least) as much as you about digital
  20. 20. They are not hopeless, they just don’t come as they are
  21. 21. Nuggets in a room near you !
  22. 22. #3 It’s a matter of training
  23. 23. Learning ?
  24. 24. In digital too !
  25. 25. DISRUPTED !! Jan 2014 : Decide to acculturate people March 2014 : Program is ready. Focus on Twitter, FB and ESNs April 2014 : 1st employees are trained April 2015 : The last of you 100k employee is trained Digital requires speed and scale
  26. 26. Living and sharing experiences, between peers, based on their own stories
  27. 27. Not a state but a dynamic and a mindset
  28. 28. #4 It’s internal or external
  29. 29. It’s a continuum
  30. 30. Symetry of attentions
  31. 31. Employees won’t give customers something they didn’t receive from their company/manager first
  32. 32. #5 It’s HR ONLY
  33. 33. HR, IT, Marketing all contribute to the Customer Experience
  34. 34. HR IT Customer careMarketing R&D Collaborate at the C-level first !

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