- Three mobile network companies in Uzbekistan - Beeline, Ucell, and UMS - are actively using social media marketing. Beeline has the most Facebook likes and Ucell has the second most. UMS, a younger company with fewer users, posts less frequently on Facebook but pays more attention to OK.RU, which has more users in Uzbekistan than Facebook. The campaigns from all three companies focus on sharing news and plans. Posts that celebrate holidays or congratulate achievements tend to receive the most engagement from users.
3. SELFIE COMPETETION
• Prize: Selfie photo camera
• Post own selfie photo that
taked in favorite place with
hashtage of the british
counsil Uzbekistan
competition.
• Are you taking part in
our selfie competition “I and My
Favourite Learning Environment”? We
are getting the pictures even from the
pop stars! Catch up!
Thisisme
Facebook.com/BritishCouncilUzbekistan
4. https://www.facebook.com/championat.asia
• 2016, July 10.
Soccer game:
France and Portugale
Requirements of the
campaign:
1. Follow our page
(Facebook.com/Championat.asia)
2. Like this post
3. Share this post
4. Write a future result of the game
(Potugale and France) and author
of the GOOL!
320 comments (9 July)
by Championship Asia
Media News company
Find results of final of EURO-2016 before the game and
win T-shirt (official t-shirt of the game)
5. Campaign from Mobile Network com.:
• FIND NAMES OF THESE
OPERATORS!
• 4 NAMES:
ISLOM, DMITRI, BEKZOD &
DIYOR
• Which names fits which number of
pictures?
• Who finds firstly correctly,
he/she will receive prize
• 168 comments (19 July)
• Facebook.com/Ucell
PRIZE
6. Campaign by
• Campaign requirements:
• Like the page of Mybazar.uz on facebook.
• Share this post on your timeline
• Comment the post with your children’s creative
handmade or their fun photos
• If who collect more likes for their comments they will
receive prize (listed) and 10% discount in this internet
shop during this summer
• 134 comments (May 24)
• Facebook.com/MyBazaar.uz
For International Children's Day 1st of June
7. Comparing 3 companies’ content
marketing strategy in the same
industry
Beeline Uzbekistan
11 bln. user (2015)
Ucell
9 bln. user (2015)
UMS
500 thousand user (2015)
8. Facebook
Beeline (160k.likes) Ucell (144k.likes) UMS (5.7k.likes)
• Mostly posts celebrations
(news, new plans,…)
• 6-7 uses UGC
• Rarely asks questions
• Posts frequently
• Focuses on Company news, plans
and campaigns
• Most engaging post: A picture of a
mosque (1,100 likes, 36 comments) (not sponsored)
• Mostly posts employees photos,
quotes, campaigns
• Rarely uses UGC
• Asks many questions
• Posts frequently
• Focuses on campaigns, plans, quotes
Most engaging post: A picture of Olympiad
champion (468 likes, 17 comments) (not sponsored)
• Mostly posts new plans, campaigns
• Rarely uses UGC
• Rarely asks questions
• Posts once a month
• Focuses on plans
Most engaging post: : A picture of data
when the company starts services
(556 likes, 57 comments) (not sponsored)
9. Web sites
Beeline Uzbekistan Ucell UMS
• Mostly posts celebrations
(new plans, online support)
• Rarely uses UGC
• Rarely asks questions
• Posts frequently
• Focuses on plans and campaigns
• Mostly posts campaigns, plans
• Rarely uses UGC
• Asks many questions
• Posts frequently
• Focuses on campaigns, plans
• Mostly posts new plans, campaigns
• Rarely uses UGC
• Rarely asks questions
• Posts once a week
• Focuses on plans, news of the comp
10. OK.RU
Beeline (536k.followers) Ucell (314k.followers) UMS (23.5k.followers)
• Mostly posts celebrations
(news, new plans,…)
• Rarely uses UGC
• Rarely asks questions
• Posts frequently
• Focuses on Company news, plans
and campaigns, everyday wishes
• Most engaging post:
Congratulation with muslim
holiday (420 klass, 43 comments) (not sponsored)
• Mostly posts photos, campaigns
• 2 uses UGC
• Asks many questions
• Posts frequently
• Focuses on campaigns, plans, news
Most engaging post: FAQ about internet
using in ucell (766 klass, 42.k comments) (not sponsored)
• Mostly posts celebrations
• Rarely uses UGC
• Rarely asks questions
• Posts frequently
• Focuses on news, campaigns
Most engaging post: : about zero
payment for calling plan
(169 klass, 25 comments) (not sponsored)
11. Summary
• -Three mobile network companies in Uzbekistan Beeline, Ucell
and UMS are making good social media marketing. Especially,
Beeline was the the most liked page in Uzbekistan last year and
Ucell was second.
• UMS is young company, and less users than others, facebook
page also not frequently. But it paid attention to OK.RU social
media networks more. This social media is the more than
facebook with its users number.
• In fact celebrations, congratulations are more liked posts.