Social media map-draft-4.15.11
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This document presents a social media strategy map for the Children's Bureau 100th Anniversary 18th National Conference on Child Abuse and Neglect. The strategy aims to distribute information, promote knowledge sharing and collaboration, and build relationships around child protection efforts. It identifies key audiences like child welfare workers and outlines objectives, values, tools, and a plan to educate participants and pilot social media initiatives around the conference.
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Social media map-draft-4.15.11
- 1. Children’s Bureau 100th Anniversary 18th National Conference on Child Abuse and Neglect Social Media Strategy Map AUDIENCE Child protection workers & administrators, social workers, educators, law enforcement & court officials, health care providers, therapists, child advocates, parents, volunteers, others OBJECTIVE OBJECTIVE OBJECTIVE Distribute information on Promote knowledge sharing, Build relationships and evidence‐based approaches for communication & increase awareness of child OCAN programs and services collaboration protection efforts VALUE PROPOSITION What do OCAN communities value? VALUE VALUE VALUE Support and guidance from Current and relevant Their role in co‐creation and OCAN and wider communities information innovation SOCIAL MEDIA DEVELOPMENT Online environments and processes to deliver value TOOLS PLAN PILOT Social Media Portal Educate on social media Periodic notifications o Online forums throughout lead up to event Save the date ‐ social media o Online interest groups Identify relevant groups and references o Document sharing conversations (topics) Reference on all communication Twitter Solicit input pre‐, during, and materials LinkedIn post‐event Networking events Flickr Email updates Facebook