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Marketing/PR/Social Media/Relationship Building Strategist


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Marketing/PR/Social Media/Relationship Building Strategist

  1. 1. Allison R. Clark Chicago, IL North/Northwest Suburbs SUMMARY OF CREDENTIALSCreative, experienced relationship builder with expertise in entertainment, management, public relations, promotions,event planning, social media and networking strategies, interested in joining an exciting growth-oriented organization. CAREER ACHIEVEMENTS Successful Public Relations/Social Media/Event Planning /Promotions Campaigns for organizations of all sizes resulting in increased exposure, recognition, partnerships and credibility through traditional and online media, social networking, speaker recruitment, tradeshow and event planning. Clients include entertainment, high-tech, retail, consumer, non-profit and health-related organizations. Executive Management positions in broadcast & entertainment administration, business, communications, non-profit and marketing resulting in increased revenue, new revenue streams, balanced budgets, and successful acquisitions of new entities. Dealmaker (aka “Schmoozer”) bringing companies and people together and building relationships to further all parties concerned, including investment, employment, media and general business-to-business opportunities. RELATIONSHIP BUILDING * PUBLIC RELATIONS * SOCIAL MEDIA * EVENT PLANNING * PROMOTIONS2012-Present Director Business Development, Aardvark Web Works, Barrington, IL Strong community involvement through multiple Chambers, networking events and in-house campaigns to build long-term partnerships, clients, relationships and awareness of full-service web design and development firm.2000- 2012 Marketing Strategist, Ink Tank PR, Highland Park, IL Owner of innovative pr/strategy /consulting firm specializing in entertainment promotions, social networking, online marketing, event planning, speaker recruitment, and full-service media relations. Ink Tank PR was named one of the top high-tech PR firms in Chicago by in 2001. Key clients: The Four Horsemen of the Apocalypse: Social Media Director for Graphic Novel Series Launch Human Workplace/AskLizRyan: Engagement Director for Career/Workplace Expert, Speaker, Columnist, Commentator Liz Ryan Lil’ Frankie Productions: Partner & PR Strategist for TV Production Co. Pocket Date: Talent Recruitment for new iPhone App. New York Slices: Band Booking & PR for New All-Ages Music Venue Center for Collaborative Practice: Strategic Marketing & PR for Collaborative Law Center Pavilion AfterDark Nightclub: Band Management, Promotions & PR for Chicagoland Concert Venue inspired by Advanta Corp: Created and implemented PR and Social Networking strategy from inception resulting in winning the prestigious “People’s Choice Award” for best new product at DEMO 2007. InXpo/eComXpo: Oversee PR initiatives for provider of virtual online tradeshows, events and communities and direct the Speaker Program at its sister company, eComXpo, the first and largest virtual tradeshow for ecommerce Marketers.2011-2012 Volunteer, Fort Campbell USO, Fort Campbell, KY Volunteer assisting with promotions, business partnerships, day-to-day activities, and in-kind donations.2011-2012 Event Specialist, Sam’s Club/ASM, Clarksville, TN -more-
  2. 2. 1998-2000 Chief Communities Officer,, Evanston, IL Oversee all public relations, community relations, vendor relations and nonprofit relations for the first online charity mall from inception to IPO.1994-1998 Vice-President, S&S Public Relations, Northbrook, IL Full-service public relations firm with strong high-tech and franchise influence. Created and managed campaigns including media relations, tradeshows, speaking engagements and acquisitions. BROADCAST * ENTERTAINMENT * GENERAL MANAGEMENT2004-2005 Business Manager, Apple Tree Theatre, Highland Park, IL1988-1995 Tribune Company, Chicago, IL Director of Administration, Tribune Radio Networks Business Manager, Interstate Radio Network Executive Director, Chicagoland Emergency Closing Center1986-1988 Director, Business Administration, WMAQ-AM (NBC), Chicago, IL1984-1986 Director of Administration/CFO, Sillerman-Morrow Broadcasting, Middletown, NY EDUCATION Graduate Courses - Broadcast Management - Columbia College, Chicago, IL Communications - University of Iowa, Iowa City, IA & University of Illinois, Champaign, IL Highland Park High School - Highland Park, ILLinkedIn: Facebook: Twitter: