This document discusses how American libraries are using new tools like social media for public relations and attracting new users. It provides an overview of conducting a survey on libraries' use of social media, taking the initiative to create and distribute the survey, and presenting the results in a report available online at www.statelibrary.sc.gov by searching for "Social Media" or through a web address.

1. LIBRARIES, AND
WEB 2.0: HOW
AMERICAN
LIBRARIES ARE
USING NEW TOOLS
FOR PUBLIC
RELATIONS AND TO
ATTRACT NEW
USERS
Dr. Curtis R. Rogers, Communications
Director 803-734-8928 |
crogers@statelibrary.sc.gov

2. OVERVIEW
1. Thinking about
the questions.
2. Taking the
initiative.
3. Presenting the
report.

3. QUESTIONS
What is the
problem?
Why is this a
problem?
What is the best
route to take?
How to get the
word out?

4. TAKING INITIATIVE
 Using survey
monkey
 Finding survey
questions
 Don’t reinvent the
wheel
 Getting permission
 Survey creation
 Beg for responses!

5. CREATING THE REPORT
 First iteration was for
an international
conference
 Making sense of the
data
 To pie chart or not
 Selecting useful
comments
 Using the medium to
report

6. VIEW THE REPORT
 www.statelibrary.sc.gov
 Search for Social Media
 http://ow.ly/axGJU