Social Media Lab: Socializing the Council Meeting
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Joshua Ryf's (TCDD's communications director) presentation on how to leverage Council Meetings on social media, including getting Council members involved.
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Social Media Lab: Socializing the Council Meeting
- 1. Social Media Lab SOCIALIZE THE COUNCIL MEETING
- 2. What, Why & How? Leverage content: presentations, guest visits, discussions, and Governor-appointed board members Raise awareness about TCDD and what we do Projects Opportunities to get involved Post information on social media
- 3. Social Channels Facebook Twitter LinkedIn Instagram Are there others you’re using?
- 4. Activity: Connect! Take a minute to follow and/or like TCDD Friend/follow the other people in the room Any or all channels
- 5. Ideas of Examples? • Go Live on Facebook – presentations • Fellows post content – learning • Four questions related to questions – to engage • FB Live – Disability Policy Academy • Travels to the meeting
- 6. Examples: Photos presenter slide room/group discussions selfies with other members/guests binder large group meeting
- 7. Examples: Text status update (great to be at the council meeting…) interesting quote or data point ask a question
- 8. Examples: Links report video resource presenter’s website
- 9. Activity: Engage with TCDD TCDD content is safe to share Share or retweet one of our posts from today
- 10. Best Practices (Do’s) Tag other people or pages Use hashtags Tag the location Engage with each other & TCDD Be positive!
- 11. Sidebar: Hashtag Brand hashtag Meeting hashtag Ideas?
- 12. Not Best Practices (Don’ts) Post blurry or poorly framed photos Talk about confidential information Use foul language Live tweet your night at the bar Dive into drama Post anything with grammatical errors Take position on pending legislation
- 13. Activity: Get Social! 1. Take a picture with someone else 2. Open app 3. Add image 4. Add text 5. Tag friend and TCDD 6. Add hashtag 7. Post/tweet!
- 14. Other Content to Leverage In addition to today’s social media strategy: Video of presentations Share PowerPoints Wrap-up blog post Sign-in sheet: A/V permission
Editor's Notes
- All about leveraging Council Meetings have a lot of content that can be leveraged. We have guests, presentations, discussions, and our Governor-appointed board members – all of this and more can be leveraged on social. When you post information about the Council Meeting on social media, you are raising awareness about TCDD and what TCDD does. Specifically, you could raise awareness about our projects and/or entice people to get involved with the Council.
- Before we get into do’s and don’ts, know that TCDD is safe – it is objective, unbiased, grammatically correct, accurate, etc.
- Post info that pre-empts notifications (e.g., funding awards or continuations) Post info about discussions about funding decisions Post info about comments that may seem biased for/against a public figure or legislation Post photo that depicts member in unflattering light (e.g., yawning, slouching, etc.)