Social Media Influencer (Emily): Emily can provide insight into the role of social media in restaurant advertising and how small local restaurants can leverage social media influencers to increase their visibility and brand awareness. scope. It can also provide insight into what types of content work best on social media platforms and how to measure the effectiveness of social media advertising Summary & Reflection Table Interviewee 1: Doing: What does the interviewee currently do? Thinking: What was the interviewee thinking (about themselves, their knowledge and expertise, their wants, abilities, other stakeholders, etc.)? Feeling: What was the interviewee feeling (what made them happy, unhappy, proud, embarrassed, excited, frustrated, etc.)? Hearing: What was the interviewee hearing from others (friends, experts, and other information sources)? What were the obstacles and situational constraints that emerged in the interview? Interview Reflections Characteristics: Reasons for Selection: Interview Reflections * Doing: What does the interviewee currently do? Thinking: What was the interviewee thinking (about themselves, their knowledge and expertise, their wants, abilities, other stakeholders, etc.)? Feeling: What was the interviewee feeling (what made them happy, unhappy, proud, embarrassed, excited, frustrated, etc.)? Hearing: What was the interviewee hearing from others (friends, experts, and other information sources)? What were the jobs-to-be-done and pains that emerged in the interview? What were the obstacles and situational constraints that emerged in the interview? What desired or unexpected gains emerged in the interview?.