This document is a worksheet for See3 Communications to plan their social media marketing for a New York teen boot camp in 2015. It prompts them to identify their top marketing goals and three priority target audiences to reach through social media. For each audience, it asks them to describe the audience's demographics, what platforms they use, what content would appeal to them, and the next action they want the audience to take. The purpose is for See3 Communications to understand their target audiences and determine the best social media strategy to engage and build relationships with each group.