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See3	
  Communications,	
  New	
  York	
  Teen	
  Social	
  Media	
  Boot	
  Camp	
  2015	
  
AUDIENCE	
  CLARIFICATION	
  AND	
  PLANNING	
  WORKSHEET	
  
	
  
Top	
  priority	
  marketing	
  goals	
  (be	
  specific!!):	
  
1. 	
  	
  	
  
	
  
2. 	
  	
  	
  
	
  
3. 	
  
	
  
Identify	
  target	
  audiences	
  &	
  assess	
  their	
  social	
  behavior.	
  	
  Who	
  are	
  your	
  top	
  audiences?	
  
For	
  example,	
  teens,	
  parents,	
  partners,	
  evangelists,	
  funders,	
  local	
  orgs,	
  etc.	
  Name	
  and	
  describe	
  3	
  
priority	
  audiences	
  you’d	
  like	
  to	
  reach,	
  engage	
  and	
  build	
  relationships	
  with.	
  Include	
  age,	
  
demographics,	
  what	
  social	
  media	
  they	
  use,	
  anything	
  you	
  can	
  provide	
  to	
  help	
  better	
  
understand	
  the	
  behaviors	
  and	
  needs	
  of	
  audience.	
  	
  
Describe	
  Audience	
  #1:	
  
Why	
  they	
  are	
  important:	
  
What	
  they	
  care	
  about	
  or	
  need	
  in	
  their	
  own	
  lives	
  (selfish	
  consumer!)	
  
What	
  they	
  need	
  to	
  know,	
  feel,	
  understand:	
  
Next	
  immediate	
  action	
  step	
  you	
  want	
  them	
  to	
  take:	
  
Tools	
  they	
  use	
  regularly:	
  
Therefore,	
  what	
  kinds	
  of	
  content,	
  tone,	
  social	
  capital	
  and	
  added	
  value	
  do	
  you	
  need?	
  	
  
Brainstorm	
  key	
  points	
  here:	
  
	
  
	
  
	
  
	
  
(OVER)
See3	
  Communications,	
  New	
  York	
  Teen	
  Social	
  Media	
  Boot	
  Camp	
  2015	
  
Describe	
  Audience	
  #2:	
  
Why	
  they	
  are	
  important:	
  
What	
  they	
  care	
  about	
  or	
  need	
  in	
  their	
  own	
  lives	
  (selfish	
  consumer!)	
  
What	
  they	
  need	
  to	
  know,	
  feel,	
  understand:	
  
Next	
  immediate	
  action	
  step	
  you	
  want	
  them	
  to	
  take:	
  
Tools	
  they	
  use	
  regularly:	
  
Therefore,	
  what	
  kinds	
  of	
  content,	
  tone,	
  social	
  capital	
  and	
  added	
  value	
  do	
  you	
  need?	
  	
  
Brainstorm	
  key	
  points	
  here:	
  
	
  
Describe	
  Audience	
  #3:	
  
Why	
  they	
  are	
  important:	
  
What	
  they	
  care	
  about	
  or	
  need	
  in	
  their	
  own	
  lives	
  (selfish	
  consumer!)	
  
What	
  they	
  need	
  to	
  know,	
  feel,	
  understand:	
  
Next	
  immediate	
  action	
  step	
  you	
  want	
  them	
  to	
  take:	
  
Tools	
  they	
  use	
  regularly:	
  
Therefore,	
  what	
  kinds	
  of	
  content,	
  tone,	
  social	
  capital	
  and	
  added	
  value	
  do	
  you	
  need?	
  	
  
Brainstorm	
  key	
  points	
  here:	
  

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Audience Clarification Worksheet

  • 1. See3  Communications,  New  York  Teen  Social  Media  Boot  Camp  2015   AUDIENCE  CLARIFICATION  AND  PLANNING  WORKSHEET     Top  priority  marketing  goals  (be  specific!!):   1.         2.         3.     Identify  target  audiences  &  assess  their  social  behavior.    Who  are  your  top  audiences?   For  example,  teens,  parents,  partners,  evangelists,  funders,  local  orgs,  etc.  Name  and  describe  3   priority  audiences  you’d  like  to  reach,  engage  and  build  relationships  with.  Include  age,   demographics,  what  social  media  they  use,  anything  you  can  provide  to  help  better   understand  the  behaviors  and  needs  of  audience.     Describe  Audience  #1:   Why  they  are  important:   What  they  care  about  or  need  in  their  own  lives  (selfish  consumer!)   What  they  need  to  know,  feel,  understand:   Next  immediate  action  step  you  want  them  to  take:   Tools  they  use  regularly:   Therefore,  what  kinds  of  content,  tone,  social  capital  and  added  value  do  you  need?     Brainstorm  key  points  here:           (OVER)
  • 2. See3  Communications,  New  York  Teen  Social  Media  Boot  Camp  2015   Describe  Audience  #2:   Why  they  are  important:   What  they  care  about  or  need  in  their  own  lives  (selfish  consumer!)   What  they  need  to  know,  feel,  understand:   Next  immediate  action  step  you  want  them  to  take:   Tools  they  use  regularly:   Therefore,  what  kinds  of  content,  tone,  social  capital  and  added  value  do  you  need?     Brainstorm  key  points  here:     Describe  Audience  #3:   Why  they  are  important:   What  they  care  about  or  need  in  their  own  lives  (selfish  consumer!)   What  they  need  to  know,  feel,  understand:   Next  immediate  action  step  you  want  them  to  take:   Tools  they  use  regularly:   Therefore,  what  kinds  of  content,  tone,  social  capital  and  added  value  do  you  need?     Brainstorm  key  points  here: