SlideShare a Scribd company logo
Social Media
for Political
Communication
Ujjwal Acharya
Social Media Research Fellow
Center for Media Research - Nepal
social media for political communication.pdf
Our
discussion
today
Social media & political communication
Social media for political communication
● Intra-party communication
● Communication with public
Weaknesses of social media for political
communication
Best practices
Questions and answers
Political
communication
So what exactly
is political
communication?
All forms of
communication
undertaken by
politicians and parties
for achieving specific
objectives.
Objectives and
audiences
Inform: Cadres / citizens
Educate: Cadres
Mobilize: Cadres
Defend: Cadres / citizens
Campaign: Citizens / voters
Encourage: Citizens / voters /
opponents
Why political
communication?
Public opinion is a
constructed,
manufactured thing,
which could be shaped
and manipulated by
those with an interest
in doing so.
- Walter Lippmann 1922
Why political
communication?
- Political message
- Alignment
- Trust building
- Hope building
- VOTE
- Membership
Social media
So what exactly
is social media?
All internet tools/platforms:
1. Allows immediate publishing
2. Allows networking
3. Allows engagement
4. Gives control of contents to
the content creators
5. No moderation
Why social
media?
1. It’s free.
2. It’s easy.
3. It’s global.
4. It’s where your audience are.
5. It’s where people are shaping
their opinions.
6. Because it can create
meaningful impact through
you communication.
1SocS
Why social
media?
Nepali Facebook Users
Nepali Twitter Users
Intra-party
communication
Social media for
intra-party
communication
- Groups
- Pages
- List-servs
As opposed to
newsletters, letters,
phone calls and emails.
Objectives of
intra-party
communication
Inform: activities and decisions
Educate: policies and stances
Defend: policies, stances and
decisions
Mobilize: activities
Communication
with public
Introduce: faces and principles
Inform: policies, stances and
decisions
Defend: Policies, stances,
decisions, leaders and party
Campaign: Donation,
membership and election
Encourage: Voting
ENGAGEMENT
The golden rule of social media
Engagement
Social media is all
about engagement:
1. Say
2. Hear
3. Respond
4. Hear again
5. Respond again,
again and again
Weaknesses of
social media
Clicktivism Your followers is NOT
equal to your voters!
Your followers is NOT
equal to your
sympathizers!
Easy to click, hard to act!
Trolls, fake news
and
disinformation
Overall, harmful to democracy
through could be helpful for
short term gains.
Echo Chamber
Best Practices
Learning from the good
Build early
It takes time on social
media:
1. To gain followers
2. To create impact
3. To be trustworthy
4. It’s not elections-
only thing.
Create agendas
and icons
Agendas are what people
talk about.
Icons are what people
look at with hope.
Connect Human connections are
something that people
value!
Be human, not robots.
social media for political communication.pdf
Questions?
@UjjwalAcharya | @KANepal
ujjwal.acharya@gmail.com

More Related Content

Similar to social media for political communication.pdf

Effective communication presentation
Effective communication presentationEffective communication presentation
Effective communication presentation
Leo Rahman
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNA
Holly Ross
 
#smwep14 slideshare - can you translate social media engagement into votes, o...
#smwep14 slideshare - can you translate social media engagement into votes, o...#smwep14 slideshare - can you translate social media engagement into votes, o...
#smwep14 slideshare - can you translate social media engagement into votes, o...
Karen Melchior
 
Health Organizations: Social Media
Health Organizations: Social MediaHealth Organizations: Social Media
Health Organizations: Social Media
Beth Kanter
 
St Louis 4 - Putting Together
St Louis 4  - Putting TogetherSt Louis 4  - Putting Together
St Louis 4 - Putting Together
Lisa Colton
 
Political Social Media Presentation
Political Social Media  PresentationPolitical Social Media  Presentation
Political Social Media Presentation
THGLLC
 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American Orchestras
Beth Kanter
 
Embracing Social Media
Embracing Social MediaEmbracing Social Media
Embracing Social Media
Mike Driehorst
 
Embracing Social Media
Embracing Social MediaEmbracing Social Media
Embracing Social Media
Lance Godard
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4
NEA
 
South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010
Julie Hawker
 
ALN_Guide_to_Best_Practice_in_Political_Communication
ALN_Guide_to_Best_Practice_in_Political_CommunicationALN_Guide_to_Best_Practice_in_Political_Communication
ALN_Guide_to_Best_Practice_in_Political_Communication
Iain Gill
 
So, You Want A Social Media Strategy?
So, You Want A Social Media Strategy?So, You Want A Social Media Strategy?
So, You Want A Social Media Strategy?
Cake
 
Etat Trompeau in Tunisia
Etat Trompeau in TunisiaEtat Trompeau in Tunisia
Etat Trompeau in Tunisia
Renee Hobbs
 
Sm comms slides awaz
Sm comms slides awazSm comms slides awaz
Sm comms slides awaz
Lasa UK
 
Eve mayer orsburn's smcfw presentation
Eve mayer orsburn's smcfw presentationEve mayer orsburn's smcfw presentation
Eve mayer orsburn's smcfw presentation
Social Media Club Fort Worth
 
Why James Madison Would Hate Social Media
Why James Madison Would Hate Social MediaWhy James Madison Would Hate Social Media
Why James Madison Would Hate Social Media
Jamie Beckland
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
Social Strategies
 
Message is the Medium
Message is the MediumMessage is the Medium
Message is the Medium
Holly Ross
 
Mcm module 4a
Mcm   module 4aMcm   module 4a
Mcm module 4a
IanSayers7
 

Similar to social media for political communication.pdf (20)

Effective communication presentation
Effective communication presentationEffective communication presentation
Effective communication presentation
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNA
 
#smwep14 slideshare - can you translate social media engagement into votes, o...
#smwep14 slideshare - can you translate social media engagement into votes, o...#smwep14 slideshare - can you translate social media engagement into votes, o...
#smwep14 slideshare - can you translate social media engagement into votes, o...
 
Health Organizations: Social Media
Health Organizations: Social MediaHealth Organizations: Social Media
Health Organizations: Social Media
 
St Louis 4 - Putting Together
St Louis 4  - Putting TogetherSt Louis 4  - Putting Together
St Louis 4 - Putting Together
 
Political Social Media Presentation
Political Social Media  PresentationPolitical Social Media  Presentation
Political Social Media Presentation
 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American Orchestras
 
Embracing Social Media
Embracing Social MediaEmbracing Social Media
Embracing Social Media
 
Embracing Social Media
Embracing Social MediaEmbracing Social Media
Embracing Social Media
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4
 
South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010
 
ALN_Guide_to_Best_Practice_in_Political_Communication
ALN_Guide_to_Best_Practice_in_Political_CommunicationALN_Guide_to_Best_Practice_in_Political_Communication
ALN_Guide_to_Best_Practice_in_Political_Communication
 
So, You Want A Social Media Strategy?
So, You Want A Social Media Strategy?So, You Want A Social Media Strategy?
So, You Want A Social Media Strategy?
 
Etat Trompeau in Tunisia
Etat Trompeau in TunisiaEtat Trompeau in Tunisia
Etat Trompeau in Tunisia
 
Sm comms slides awaz
Sm comms slides awazSm comms slides awaz
Sm comms slides awaz
 
Eve mayer orsburn's smcfw presentation
Eve mayer orsburn's smcfw presentationEve mayer orsburn's smcfw presentation
Eve mayer orsburn's smcfw presentation
 
Why James Madison Would Hate Social Media
Why James Madison Would Hate Social MediaWhy James Madison Would Hate Social Media
Why James Madison Would Hate Social Media
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
 
Message is the Medium
Message is the MediumMessage is the Medium
Message is the Medium
 
Mcm module 4a
Mcm   module 4aMcm   module 4a
Mcm module 4a
 

More from JohnAhmed10

nascere Ju.pptx
nascere Ju.pptxnascere Ju.pptx
nascere Ju.pptx
JohnAhmed10
 
40196-Social Media Marketing PowerPoint.pptx
40196-Social Media Marketing PowerPoint.pptx40196-Social Media Marketing PowerPoint.pptx
40196-Social Media Marketing PowerPoint.pptx
JohnAhmed10
 
vijaykumarmeti-140320042741-phpapp01.pdf
vijaykumarmeti-140320042741-phpapp01.pdfvijaykumarmeti-140320042741-phpapp01.pdf
vijaykumarmeti-140320042741-phpapp01.pdf
JohnAhmed10
 
integrity.pptx
integrity.pptxintegrity.pptx
integrity.pptx
JohnAhmed10
 
Assertiveness[1].pptx
Assertiveness[1].pptxAssertiveness[1].pptx
Assertiveness[1].pptx
JohnAhmed10
 
leadership lesson from eagles.ppt
leadership lesson from eagles.pptleadership lesson from eagles.ppt
leadership lesson from eagles.ppt
JohnAhmed10
 
Leadership From The Heart-1.ppt
Leadership From The Heart-1.pptLeadership From The Heart-1.ppt
Leadership From The Heart-1.ppt
JohnAhmed10
 
A lesson From Geese.ppt
A lesson From Geese.pptA lesson From Geese.ppt
A lesson From Geese.ppt
JohnAhmed10
 
leadership lesson from eagles.pptx
leadership lesson from eagles.pptxleadership lesson from eagles.pptx
leadership lesson from eagles.pptx
JohnAhmed10
 
Administrative Contracts.pptx
Administrative Contracts.pptxAdministrative Contracts.pptx
Administrative Contracts.pptx
JohnAhmed10
 

More from JohnAhmed10 (10)

nascere Ju.pptx
nascere Ju.pptxnascere Ju.pptx
nascere Ju.pptx
 
40196-Social Media Marketing PowerPoint.pptx
40196-Social Media Marketing PowerPoint.pptx40196-Social Media Marketing PowerPoint.pptx
40196-Social Media Marketing PowerPoint.pptx
 
vijaykumarmeti-140320042741-phpapp01.pdf
vijaykumarmeti-140320042741-phpapp01.pdfvijaykumarmeti-140320042741-phpapp01.pdf
vijaykumarmeti-140320042741-phpapp01.pdf
 
integrity.pptx
integrity.pptxintegrity.pptx
integrity.pptx
 
Assertiveness[1].pptx
Assertiveness[1].pptxAssertiveness[1].pptx
Assertiveness[1].pptx
 
leadership lesson from eagles.ppt
leadership lesson from eagles.pptleadership lesson from eagles.ppt
leadership lesson from eagles.ppt
 
Leadership From The Heart-1.ppt
Leadership From The Heart-1.pptLeadership From The Heart-1.ppt
Leadership From The Heart-1.ppt
 
A lesson From Geese.ppt
A lesson From Geese.pptA lesson From Geese.ppt
A lesson From Geese.ppt
 
leadership lesson from eagles.pptx
leadership lesson from eagles.pptxleadership lesson from eagles.pptx
leadership lesson from eagles.pptx
 
Administrative Contracts.pptx
Administrative Contracts.pptxAdministrative Contracts.pptx
Administrative Contracts.pptx
 

Recently uploaded

Girls Call Bandra East 9910780858 Provide Best And Top Girl Service And No1 i...
Girls Call Bandra East 9910780858 Provide Best And Top Girl Service And No1 i...Girls Call Bandra East 9910780858 Provide Best And Top Girl Service And No1 i...
Girls Call Bandra East 9910780858 Provide Best And Top Girl Service And No1 i...
margaretblush
 
@ℂall Lucknow @Girls Chinhat 08630512678
@ℂall Lucknow  @Girls Chinhat 08630512678 @ℂall Lucknow  @Girls Chinhat 08630512678
@ℂall Lucknow @Girls Chinhat 08630512678
veenita788
 
Hyderabad Girls Call Hyderabad 0X0000000X Unlimited Short Providing Girls Ser...
Hyderabad Girls Call Hyderabad 0X0000000X Unlimited Short Providing Girls Ser...Hyderabad Girls Call Hyderabad 0X0000000X Unlimited Short Providing Girls Ser...
Hyderabad Girls Call Hyderabad 0X0000000X Unlimited Short Providing Girls Ser...
rashmikasinghdelhiro
 
Marketing Articles and ppt on how to do marketing ..Challenges faced during M...
Marketing Articles and ppt on how to do marketing ..Challenges faced during M...Marketing Articles and ppt on how to do marketing ..Challenges faced during M...
Marketing Articles and ppt on how to do marketing ..Challenges faced during M...
ankitamarik05
 
Chandigarh Girls Call Chandigarh 0X0000000X Provide Best And Top Girl Service...
Chandigarh Girls Call Chandigarh 0X0000000X Provide Best And Top Girl Service...Chandigarh Girls Call Chandigarh 0X0000000X Provide Best And Top Girl Service...
Chandigarh Girls Call Chandigarh 0X0000000X Provide Best And Top Girl Service...
kishanaaani
 
stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...
stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...
stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...
NETWAYS
 
Girls Call Mysore 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Mysore 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Mysore 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Mysore 000XX00000 Provide Best And Top Girl Service And No1 in City
rawankhanlove256
 
Call India - AmanTel on the App Store.ppt
Call India - AmanTel on the App Store.pptCall India - AmanTel on the App Store.ppt
Call India - AmanTel on the App Store.ppt
Best International calling app on the market
 
TEST WORTHINESS: VALIDITY, RELIABILITY, PRACTICALITY
TEST WORTHINESS: VALIDITY, RELIABILITY, PRACTICALITYTEST WORTHINESS: VALIDITY, RELIABILITY, PRACTICALITY
TEST WORTHINESS: VALIDITY, RELIABILITY, PRACTICALITY
AaSs197122
 
Haldia Dock Complex - A Gateway To India's East Coast
Haldia Dock Complex - A Gateway To India's East CoastHaldia Dock Complex - A Gateway To India's East Coast
Haldia Dock Complex - A Gateway To India's East Coast
Amity University Kolkata
 
2024-07-07 Transformed 06 (shared slides).pptx
2024-07-07 Transformed 06 (shared slides).pptx2024-07-07 Transformed 06 (shared slides).pptx
2024-07-07 Transformed 06 (shared slides).pptx
Dale Wells
 
calcaneal fracture seminar by dr vishu.pptx
calcaneal fracture seminar by dr vishu.pptxcalcaneal fracture seminar by dr vishu.pptx
calcaneal fracture seminar by dr vishu.pptx
Skmch
 
Cornell biyezheng degree offer diploma Transcript
Cornell biyezheng degree offer diploma TranscriptCornell biyezheng degree offer diploma Transcript
Cornell biyezheng degree offer diploma Transcript
xmevus
 
Ethical Conduct and Dynamics of Attitudinal Change for Organizational Growth ...
Ethical Conduct and Dynamics of Attitudinal Change for Organizational Growth ...Ethical Conduct and Dynamics of Attitudinal Change for Organizational Growth ...
Ethical Conduct and Dynamics of Attitudinal Change for Organizational Growth ...
Godwin Emmanuel Oyedokun MBA MSc PhD FCA FCTI FCNA CFE FFAR
 
Colorfcul Presentation - Public Relations
Colorfcul Presentation - Public RelationsColorfcul Presentation - Public Relations
Colorfcul Presentation - Public Relations
StephanieFeliciano8
 
Mysore Girls Call Mysore 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Mysore Girls Call Mysore 0X0000000X Payment On Delevery Cash Hot Premium Genu...Mysore Girls Call Mysore 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Mysore Girls Call Mysore 0X0000000X Payment On Delevery Cash Hot Premium Genu...
seenaoberoi
 
UCI biyezheng degree offer diploma Transcript
UCI biyezheng degree offer diploma TranscriptUCI biyezheng degree offer diploma Transcript
UCI biyezheng degree offer diploma Transcript
xmevus
 
Biography of the late Mrs. Stella Atsupui Eddah.pdf
Biography of the late Mrs. Stella Atsupui Eddah.pdfBiography of the late Mrs. Stella Atsupui Eddah.pdf
Biography of the late Mrs. Stella Atsupui Eddah.pdf
AbdulSadickZutah
 
Dehradun Girls Call Dehradun 0X0000000X Unlimited Short Providing Girls Servi...
Dehradun Girls Call Dehradun 0X0000000X Unlimited Short Providing Girls Servi...Dehradun Girls Call Dehradun 0X0000000X Unlimited Short Providing Girls Servi...
Dehradun Girls Call Dehradun 0X0000000X Unlimited Short Providing Girls Servi...
sankisogandhi
 
Lucknow Girls Call Aliganj 08630512678 Provide Best And Top Girl Service And ...
Lucknow Girls Call Aliganj 08630512678 Provide Best And Top Girl Service And ...Lucknow Girls Call Aliganj 08630512678 Provide Best And Top Girl Service And ...
Lucknow Girls Call Aliganj 08630512678 Provide Best And Top Girl Service And ...
arnavkumar9870
 

Recently uploaded (20)

Girls Call Bandra East 9910780858 Provide Best And Top Girl Service And No1 i...
Girls Call Bandra East 9910780858 Provide Best And Top Girl Service And No1 i...Girls Call Bandra East 9910780858 Provide Best And Top Girl Service And No1 i...
Girls Call Bandra East 9910780858 Provide Best And Top Girl Service And No1 i...
 
@ℂall Lucknow @Girls Chinhat 08630512678
@ℂall Lucknow  @Girls Chinhat 08630512678 @ℂall Lucknow  @Girls Chinhat 08630512678
@ℂall Lucknow @Girls Chinhat 08630512678
 
Hyderabad Girls Call Hyderabad 0X0000000X Unlimited Short Providing Girls Ser...
Hyderabad Girls Call Hyderabad 0X0000000X Unlimited Short Providing Girls Ser...Hyderabad Girls Call Hyderabad 0X0000000X Unlimited Short Providing Girls Ser...
Hyderabad Girls Call Hyderabad 0X0000000X Unlimited Short Providing Girls Ser...
 
Marketing Articles and ppt on how to do marketing ..Challenges faced during M...
Marketing Articles and ppt on how to do marketing ..Challenges faced during M...Marketing Articles and ppt on how to do marketing ..Challenges faced during M...
Marketing Articles and ppt on how to do marketing ..Challenges faced during M...
 
Chandigarh Girls Call Chandigarh 0X0000000X Provide Best And Top Girl Service...
Chandigarh Girls Call Chandigarh 0X0000000X Provide Best And Top Girl Service...Chandigarh Girls Call Chandigarh 0X0000000X Provide Best And Top Girl Service...
Chandigarh Girls Call Chandigarh 0X0000000X Provide Best And Top Girl Service...
 
stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...
stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...
stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...
 
Girls Call Mysore 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Mysore 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Mysore 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Mysore 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Call India - AmanTel on the App Store.ppt
Call India - AmanTel on the App Store.pptCall India - AmanTel on the App Store.ppt
Call India - AmanTel on the App Store.ppt
 
TEST WORTHINESS: VALIDITY, RELIABILITY, PRACTICALITY
TEST WORTHINESS: VALIDITY, RELIABILITY, PRACTICALITYTEST WORTHINESS: VALIDITY, RELIABILITY, PRACTICALITY
TEST WORTHINESS: VALIDITY, RELIABILITY, PRACTICALITY
 
Haldia Dock Complex - A Gateway To India's East Coast
Haldia Dock Complex - A Gateway To India's East CoastHaldia Dock Complex - A Gateway To India's East Coast
Haldia Dock Complex - A Gateway To India's East Coast
 
2024-07-07 Transformed 06 (shared slides).pptx
2024-07-07 Transformed 06 (shared slides).pptx2024-07-07 Transformed 06 (shared slides).pptx
2024-07-07 Transformed 06 (shared slides).pptx
 
calcaneal fracture seminar by dr vishu.pptx
calcaneal fracture seminar by dr vishu.pptxcalcaneal fracture seminar by dr vishu.pptx
calcaneal fracture seminar by dr vishu.pptx
 
Cornell biyezheng degree offer diploma Transcript
Cornell biyezheng degree offer diploma TranscriptCornell biyezheng degree offer diploma Transcript
Cornell biyezheng degree offer diploma Transcript
 
Ethical Conduct and Dynamics of Attitudinal Change for Organizational Growth ...
Ethical Conduct and Dynamics of Attitudinal Change for Organizational Growth ...Ethical Conduct and Dynamics of Attitudinal Change for Organizational Growth ...
Ethical Conduct and Dynamics of Attitudinal Change for Organizational Growth ...
 
Colorfcul Presentation - Public Relations
Colorfcul Presentation - Public RelationsColorfcul Presentation - Public Relations
Colorfcul Presentation - Public Relations
 
Mysore Girls Call Mysore 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Mysore Girls Call Mysore 0X0000000X Payment On Delevery Cash Hot Premium Genu...Mysore Girls Call Mysore 0X0000000X Payment On Delevery Cash Hot Premium Genu...
Mysore Girls Call Mysore 0X0000000X Payment On Delevery Cash Hot Premium Genu...
 
UCI biyezheng degree offer diploma Transcript
UCI biyezheng degree offer diploma TranscriptUCI biyezheng degree offer diploma Transcript
UCI biyezheng degree offer diploma Transcript
 
Biography of the late Mrs. Stella Atsupui Eddah.pdf
Biography of the late Mrs. Stella Atsupui Eddah.pdfBiography of the late Mrs. Stella Atsupui Eddah.pdf
Biography of the late Mrs. Stella Atsupui Eddah.pdf
 
Dehradun Girls Call Dehradun 0X0000000X Unlimited Short Providing Girls Servi...
Dehradun Girls Call Dehradun 0X0000000X Unlimited Short Providing Girls Servi...Dehradun Girls Call Dehradun 0X0000000X Unlimited Short Providing Girls Servi...
Dehradun Girls Call Dehradun 0X0000000X Unlimited Short Providing Girls Servi...
 
Lucknow Girls Call Aliganj 08630512678 Provide Best And Top Girl Service And ...
Lucknow Girls Call Aliganj 08630512678 Provide Best And Top Girl Service And ...Lucknow Girls Call Aliganj 08630512678 Provide Best And Top Girl Service And ...
Lucknow Girls Call Aliganj 08630512678 Provide Best And Top Girl Service And ...
 

social media for political communication.pdf