The document provides information about the 2nd annual Social Media in the Utilities Sector conference taking place on April 15-16, 2013 in London. Attendees can register by December 19th to receive a £300 discount or by February 22nd for a £100 discount. The conference will discuss how leading utilities are implementing social media strategies and include speakers from National Grid, Energy UK, and other utility companies. An optional half-day workshop on April 17th will focus on storytelling techniques in social media.

1. REGISTER BY 19TH DECEMBER AND RECEIVE A £300 DISCOUNT
REGISTER BY 22ND FEBRUARY AND RECEIVE A £100 DISCOUNT
SMi Group presents its 2nd annual conference on...
15TH - 16TH
Social Media in APRIL
the Utilities Sector
Copthorne Tara Hotel, London, UK 2013
WHY ATTEND THIS EVENT: KEY SPEAKERS INCLUDE:
• Hear first hand from leading utilities how they are • Patrick Stella, Lead Media Relations Representative,
implementing social media National Grid
• Discover about the technological advances in • Angela Knight, CEO, Energy UK
social gamification • Tricia Bower, Social Media Manager, Direct Energy
• Gain knowledge of social metrics, the most • Michael Baggs, Social Media Consultant, EDF Energy
effective research techniques and how to know • Phil Livingstone, Head of Digital, British Gas
your audience • Jo Frears, Consultant Solicitor, Head of Intellectual
• Learn about the political situation in the utilities Property, Jeffery Green Russell
sector and lobbying culture • Bernard Mooney, Customer Care Manager, Bord Gáis
• Develop an understanding of risk avoidance Networks
techniques and the new Cookies regulation • Chris Pratt, Senior Associate Director, Energy &
• Evaluate other sectors’ effective social media Industrials, Hill & Knowlton Strategies
strategies • Adam Templeman, Head of Resourcing, Npower
• Sergei Mendoza, Research Director, IPSOS Mori,
Reputation Centre
PLUS AN INTERACTIVE HALF-DAY POST-CONFERENCE WORKSHOP
Wednesday 17th April 2013, Copthorne Tara Hotel, London, UK
Creativity – the art of storytelling and the science of impact
8.30am – 12.30pm
Workshop Leader:
Dean Russell, Digital Marketing Director (EMEA), Lewis PR
www.socialmediautilities.com
Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711

2. Social Media in the Utilities Sector
Day One | Monday 15th April 2013 www.socialmed
8.30 Registration and Coffee 12.20 Networking Lunch
9.00 Chairman's Opening Remarks 1.40 Social media at British Gas
Patrick Stella, Lead Media Relations Representative, National
•Linking all departments together under one social media
Grid
strategy
OPENING ADDRESS • British Gas case study - customer service comes first
9.10 The evolution of social media in utilities- Where are we today? • Process modelling - developing a strategy internally
•The face of social media today •Creating content and campaigns which build relationships
•How are utilities communicating with the media in the social
with customers
media space
•The effect of Hurricane Sandy on social media in the utilities Phil Livingstone, Head of Digital, British Gas
sector- a case study
Patrick Stella, Lead Media Relations Representative, National 2.20 Entertainment leads to interest which in turn leads to acquisition
Grid •Using Youtube to promote sustainability that in turn saves you
money - Case study Direct Energy Zombies
BACKGROUND TO CHALLENGES THE UTITLITES SECTOR IS FACING
• Entertainment vs. sophistication in a social media campaign
9.50 Overview of the political situation of the utilities market and how •Making the most of social media - using it for customer
social media ties into that acquisition
•Outline of the government’s plans to intervene in the utilities Tricia Bower, Social Media Manager, Direct Energy
market
•How to combat the lack of public confidence in the utilities
market 3.00 Afternoon Tea
•Competitive market in the UK - is forcing the energy
companies to provide lower tariffs an effective way of REACHING OUT TO YOUR STAKEHOLDERS USING NEW CHANNELS
sustaining this
Angela Knight, CEO, Energy UK
3.30 Recruitment using the power of social media
10.30 Morning Coffee •Moving with the times - experimenting with different avenues
for recruitment
11.00 Panel Discussion - how can social media be used to influence •Npower case study regarding the success social media has
decisions and promote campaigns? had in recruitment
•Energy and the public trust deficit - how organisations can
•Cultivating the best customer experience in the recruitment
rebuild reputations on social media
•Encouraging consumer switching and collective buying process
behaviours •Multi-channel approach - How to ensure the latest
•Campaigning in public - Twitter’s role for journalists and technologies feed into your social media strategy and in turn
policymakers how that fits within the wider attraction strategy
• Social media content - Moving beyond the press release
Adam Templeman, Head of Resourcing, Npower
Chris Pratt, Senior Associate Director, Energy & Industrials, Hill &
Knowlton Strategies
Angela Knight, CEO, Energy UK 4.10 Social media as a means of bettering customer service
• Pros and cons of social media as a customer channel
HOW UTILITTIES ARE CURRENTLY OPTIMISING SOCIAL MEDIA USE • Doing more for less - reducing unwanted calls
•Keeping in contact - alternative channels of communicating
11.40 How using social media can help your customers to engage
•Case study from successful social media campaign taking with customers
advantage of Youtube - EDF Energy “Feel Better Energy •Proactively informing customers during a crisis to divert large
Campaign” volumes of inbound traffic
• The importance of forethought in devising a strategy Bernard Mooney, Customer Care Manager, Bord Gáis Networks
•Managing the opportunities and threats a larger spotlight
attracts
•Energy of The Nation - how to maximise the use of Twitter 4.50 Chair’s Closing Remarks
Michael Baggs, Social Media Consultant and Moderator, EDF
Energy 5.00 Close of Day One
Register online at: www.socialmediautilities.com • Alternatively fax
SPONSORSHIP AND EXHIBITION OPPORTUNITIES
WHO SHOULD ATTEND: SMi offer sponsorship, exhibition, advertising and branding
packages, uniquely tailored to complement your company's
marketing strategy. Should you wish to join the increasing number of
• Social Media Managers • Directors of Communications companies benefiting from promoting their businesses at our
• Online Marketing Directors • Digital/Website Managers conferences please call: Jules Omura, SMi Sponsorship on
• Communications Officers • Press Officers
+44 (0)20 7827 6018 or email: jomura@smi-online.co.uk
• Customer Service Managers • Head of Consulting
• Lead Media Relations • Business Development Managers
• Heads of Recruitment • Research Executives Want to know how you can get involved? Interested in
promoting your services to this market?
Contact Vinh Trinh, SMi Marketing on +44 (0) 207 827 6140,
or email vtrinh@smi-online.co.uk

3. diautilities.com Day Two | Tuesday 16th April 2013
8.30 Re-registration and Coffee 12.10 Change the game, change the customer - The social
gamification of energy consumption
9.00 Chairman's Opening Remarks • IBM global utility survey - customer trust and behavior is
Malcom Wells, Director, Malwell Corporate Projects improved by a simple yet elusive accomplishment:
knowledge retention
UNDERSTANDING YOUR AUDIENCE & ADAPTING YOUR STRATEGY • How do we use social and gaming mechanics to influence
knowledge gain and measurable retention?
• The secret to engagement that the industries of
9.10 Utilities sector – making sense of social media conversations
entertainment, advertising and education have known for a
using a strategic issues approach century
• Strategic social media listening and text mining - how to • The ASK Platform Case study - changing the paradigm of how
identify key strategic issues among all the conversations utilities educate their employees and customers alike
• Utilities sector - what are the most prominent industry-level Robert J. Feeney, President & Co-Founder, Vergence
issues in social media Entertainment
• Formulating a strategy - combining stakeholder research data
with insights from social media monitoring 12.50 Q & A- Demo of the ASK Platform
Sergei Mendoza, Research Director, IPSOS Mori Reputation
Centre 1.10 Networking Lunch
9.50 Keeping social media personal - learning from the smaller RISK AVOIDANCE & LEGAL IMPLICATIONS
energy company
2.30 Risk avoidance - the legal implications case study
• In a world where energy bills are sky high - how to keep the
• Copyright and social media: who owns postings, pictures,
customer happy in other ways
content?
• Getting that personal touch - how to stay the friendly “local” • Cookies to get the cream: considering why we use cookies,
energy company what to do about advising of use, what to do with information
• Engaged customers are happy customers - keeping them you get from using them
entertained • Bouquets or Tomatoes: legal aspects of dealing with criticism,
• Dealing with the challenges of scaling up personal touch to outspoken users/abusers
bigger audience • New customer protection law & social media
Chris Gilfoy, Head of Digital, Ovo Energy Jo Frears, Consultant Solicitor, Head of Intellectual Property,
Jeffery Green Russell Ltd
10.30 Morning Coffee
3.10 Social media and content marketing – Bauer Media’s approach
LATEST TECHNOLOGIES & DEVELOPMENTS IN SOCIAL MEDIA to social media
• Getting departments geared to a new way of thinking
• Unifying accounts and dealing with politics
10.50 Technology changing the utility customer dynamic and
• Creating content, spatially-driven content and engagement
borrowing from other industries via social media
• What is making the customer dynamic change with the - Case Studies - Grazia Street Fashion Week & Motorcycle
introduction of technology in utilities News on YouTube
• Customer interaction at "near real time" without a call centre James Carson, Director, Carson Content (Former Head of Digital
• Three C's of Community, Campaign and Crisis Marketing, London Lifestyle Bauer Media)
• What other industries do to engage the customer and how we
can learn from this 3.50 Afternoon Tea
• Given the unique business environment of utilities, how can
these practices be adapted instead of adopted to work for 4.10 Panel discussion: The future of social media in utilities- thinking
utility customers through logically and legally
Chris Lewis, Chairman, Zeethos • Increased customer engagement - what are the limits?
• Social media brings products right to the consumer
• Convergence of social media with smart grid technology
11.30 Devising a successful social media campaign
• Data privacy laws - the future issues to consider
• Shell Eco-marathon case study - Social Media for sustainability
Tim Gibbon, Director, Social Media Group
• Strategy and governance - key to delivering successful social James Carson, Director, Carson Content (Former Head of Digital
media Marketing, London Lifestyle Bauer Media)
• Cultural differences in social media and learning from other
cultures to achieve your goals 4.50 Chair’s Closing Remarks
Dana Poole, Former Global Digital Communications Consultant,
Shell 5.00 Close of Conference
x your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711
Supported by

4. HALF-DAY POST-CONFERENCE WORKSHOP
Wednesday 17th April 2013
8.30am – 12.30pm
Copthorne Tara Hotel, London, UK
Creativity – the art of storytelling
and the science of impact
In association with
Lewis PR
Workshop Leader:
Dean Russell, Digital Marketing Director (EMEA),
Lewis PR
Overview of workshop:
With the expertise of the team from Lewis PR this
unique workshop will provide the perfect
platform to discuss and develop social media
strategies. The session will look at the skills
required to create an ongoing narrative that
communities can grow around and brands can
use to measure the success of their campaigns.
Why you should attend:
• To understand the power of storytelling to
connect with customers and communities alike
• The session will look at the techniques used to
build engaging stories whilst ensuring
campaigns do not lose sight of the important
business objectives underpinning the activities.
Workshop Agenda:
8.30 Registration & Coffee
9.00 Welcome & Introductions
9.10 Develop an idea into a story -
entertainment leads to engagement
9.50 Ensuring a consistent narrative across all
channels - keeping to the same theme
10.50 Morning Coffee
11.10 Why creative content is so crucial to your
social media strategy and how this in turn
builds on your ROI
12.00 Discussion session
12.30 Close of Workshop
About the workshop host
Dean Russell, Digital Marketing Director (EMEA),
Lewis PR
Dean is a digital communications strategist,
speaker and writer. He has worked in the
industry for over 12 years working with household
name brands across most sectors including
health, education, technology, consumer and
government including start-ups and SME's. Dean
has a particular specialism in the role of
integrated communications campaigns,
working with brands to develop strategies which
identify measurable business benefits through
joined up communications. Dean is a regular
conference speaker and has written-for and
been quoted by leading industry magazines
such as Health Service Journal, Times Higher
Education Supplement and PR Week. Dean is a
regular opinion columnist for the Third Sector
magazine and has been a judge for the British
Video Association Awards for the past 4 years.
Additionally Dean is a children’s book author
with several new titles launching in 2013. A
former advisor to the British Interactive Media
Association, Dean is currently a Volunteer
Champion for the Media Trust (the UK's Leading
Communications Charity) and a Fellow of the
Royal Society of Arts. Outside of work Dean is
also a St Albans District Councillor and Chair of a
Health and Wellbeing Partnership.

5. SMi ENERGY & UTILITIES
FORWARD PLANNER 2013
FEBRUARY
E&P Information & Data Management
6th - 7th February 2013
FLNG
13th - 14th February 2013
M2M Telematics:
Fleet Management
& Usage Based Insurance
20th - 21st February 2013
MARCH
Unconventional Gas
6th - 7th March 2013
European Smart Grid Cyber Security
11th - 12th March 2013
Oil & Gas Telecommunications
20th - 21st March 2013
APRIL
Social Media in the Utilities Sector
15th -16th April 2013
MAY
M2M Security
8th - 9th May 2013
JUNE
Oil & Gas Taxation
3rd - 4th June 2013
Distributed Energy Storage
17th - 18th June 2013
Gas Storage
19th - 20th June 2013
European Demand Response and
Dynamic Pricing
24th - 25th June 2013

6. SOCIAL MEDIA IN THE UTILITIES SECTOR
Conference: Monday 15th and Tuesday 16th April 2013, Copthorne Tara Hotel, London, UK Workshop: Wednesday 17th April 2013, London
4 WAYS TO REGISTER
www.socialmediautilities.com
FAX your booking form to +44 (0) 870 9090 712 POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor
PHONE on +44 (0) 870 9090 711 South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS, UK
EARLY BIRD □ Book by 19th December to receive a £300 off the conference price
DISCOUNT □ Book by 22nd February to receive a £100 off the conference price
CONFERENCE PRICES
I would like to attend: (Please tick as appropriate) Fee Total
COMMERCIAL ORGANISATIONS
□ Conference and Workshop £2098.00 +VAT £2517.60
□ Conference only £1499.00 +VAT £1798.80
□ Workshop only £599.00 +VAT £718.80
Unique Reference Number
UTILITY COMPANIES
Our Reference LVU-016
□ Conference & Workshop £1498.00 +VAT £1797.60
□ Conference only £899.00 +VAT £1078.80
DELEGATE DETAILS □ Workshop only £599.00 +VAT £718.80
Please complete fully and clearly in capital letters. Please photocopy for additional delegates.
PROMOTIONAL LITERATURE DISTRIBUTION
Title: Forename:
□ Distribution of your company’s promotional
Surname: literature to all conference attendees £999.00 + VAT £1198.80
Job Title:
The conference fee includes refreshments, lunch, conference papers and access
Department/Division: to the Document Portal containing all of the presentations.
Company/Organisation:
Email:
VENUE Copthorne Tara Hotel, Scarsdale Place, Kensington, London W8 5SR
Company VAT Number:
Address:
□ Please contact me to book my hotel
Alternatively call us on +44 (0) 870 9090 711,
email: hotels@smi-online.co.uk or fax +44 (0) 870 9090 712
Town/City:
Post/Zip Code: Country: DOCUMENTATION
Direct Tel: Direct Fax:
I cannot attend but would like to purchase access to the following Document
Mobile: Portal/paper copy documentation Price Total
Switchboard: □ Access to the conference documentation
on the Document Portal £499.00 + VAT £598.80
Signature: Date: □ The Conference Presentations – paper copy £499.00 - £499.00
I agree to be bound by SMi's Terms and Conditions of Booking. (or only £300 if ordered with the Document Portal)
ACCOUNTS DEPT
Title: Forename: PAYMENT
Surname: Payment must be made to SMi Group Ltd, and received before the event, by one of
the following methods quoting reference U-016 and the delegate’s name. Bookings
Email: made within 7 days of the event require payment on booking, methods of payment
Address (if different from above): are below. Please indicate method of payment:
□ UK BACS Sort Code 300009, Account 00936418
□ Wire Transfer Lloyds TSB Bank plc, 39 Threadneedle Street, London, EC2R 8AU
Town/City: Swift (BIC): LOYDGB21013, Account 00936418
IBAN GB48 LOYD 3000 0900 9364 18
Post/Zip Code: Country:
□ Cheque We can only accept Sterling cheques drawn on a UK bank.
Direct Tel: Direct Fax: □ Credit Card □ Visa □ MasterCard □ American Express
All credit card payments will be subject to standard credit card charges.
Terms and Conditions of Booking Card No: □□□□ □□□□ □□□□ □□□□
Payment: If payment is not made at the time of booking, then an invoice will be issued and must
be paid immediately and prior to the start of the event. If payment has not been received then Valid From □□/□□ Expiry Date □□/□□
CVV Number □□□□ 3 digit security on reverse of card, 4 digits for AMEX card
credit card details will be requested and payment taken before entry to the event. Bookings within
7 days of event require payment on booking. Access to the Document Portal will not be given until
payment has been received.
Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another
delegate to take your place at any time prior to the start of the event. Two or more delegates may Cardholder’s Name:
not ‘share’ a place at an event. Please make separate bookings for each delegate.
Cancellation: If you wish to cancel your attendance at an event and you are unable to send a Signature: Date:
substitute, then we will refund/credit 50% of the due fee less a £50 administration charge, providing I agree to be bound by SMi's Terms and Conditions of Booking.
that cancellation is made in writing and received at least 28 days prior to the start of the event.
Regretfully cancellation after this time cannot be accepted. We will however provide the
conferences documentation via the Document Portal to any delegate who has paid but is unable Card Billing Address (If different from above):
to attend for any reason. Due to the interactive nature of the Briefings we are not normally able to
provide documentation in these circumstances. We cannot accept cancellations of orders placed
for Documentation or the Document Portal as these are reproduced specifically to order. If we have
to cancel the event for any reason, then we will make a full refund immediately, but disclaim any
further liability.
Alterations: It may become necessary for us to make alterations to the content, speakers, timing,
venue or date of the event compared to the advertised programme.
Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection
Act 1998 and we may use this to contact you by telephone, fax, post or email to tell you about other VAT
products and services. Unless you tick here □ we may also share your data with third parties offering
complementary products or services. If you have any queries or want to update any of the data VAT at 20% is charged on the attendance fees for all delegates. VAT is also charged on Document
that we hold then please contact our Database Manager databasemanager@smi-online.co.uk or
visit our website www.smi-online.co.uk/updates quoting the URN as detailed above your address on Portal and Literature Distribution for all UK customers and for those EU customers not supplying
the attached letter. a registration number for their own country here: ______________________________________
If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk