Mariann Forgacs presented on online marketing and social media in Hungary. She is the CEO and co-founder of Be Social, an online marketing specialist company with 19 employees. Be Social has over 200 partners, managed over 1200 ad campaigns in the last 4 years across 5 countries, and has over 1500 Facebook applications and 5000 daily readers on business blogs. She reviewed key social media platforms in Hungary like Facebook, trends in internet and mobile device penetration in the country, and provided case studies of social media campaigns for brands like Goodmills and Borsodi.

1. BabelCamp 2014
Mariann
Forgács
Be
Social

2. Mariann Forgács – CEO, Be Social
Online
marke4ng
specialist,
consultant
Be
Social
co-­‐founder
and
owner
Be
Social
employees:
19

4. • more
than
200
partners
• 16
millions
total
likes
• more
than
1200
advert
campaigns
in
the
last
4
years
• successful
projects
in
5
countries
• more
than
1500
Facebook
applica4ons
• 5000
daily
readers
on
our
official
business
blogs

6. Internet penetra@on in
Hungary
72%

7. Internet penetra@on in
Hungary
48
%
4,800,000

8. Ac@ve mobile subscip@ons in
Hungary
11,580,000

9. Iwiw (2002-­‐2014)

10. Iwiw (2002-­‐2014)

11. Iwiw (2002-­‐2014)

12. 2010!

13. Social media sites in Hungary

14. Facebook – Extreme Silver

15. Facebook – Túró Rudi

16. Facebook – Norbi Update

17. Tibi atya (Father Tibi J )
543k
fans

18. From Facebook to reality

19. The others…

20. Google +
Source:
socialbakers.com

21. NoSalty

22. Case study – Nagyi @tka (Goodmills)

23. Case study – Nagyi @tka posts

24. Case study – Borsodi

25. Case study – Borsodi

26. Case study – Borsodi – Open Air campaign

27. One more thing -­‐ Adver@sement Tax
20
%
over
8000
EUR

28. Thank you!
Mariann
Forgacs
forgacs.mariann@besocial.hu
facebook.com/besocial.hu