VOIP	
  in	
  Social	
  Media,	
  Internet	
  
   Adver5sing,	
  Search	
  Engine	
  
Marke5ng,	
  Social	
  Networking,	
...
VOIP	
  Subscribers	
  in	
  the	
  US	
  now	
  over	
  
                  20	
  million	
  
•  Subscrip5ons	
  aAributed...
Source:	
  Pingdom	
  
Source:	
  DIYSEO.com	
  
Source:	
  Pingdom	
  




Source:	
  hAp://blog.sonian.com/bid/46361/Infographic-­‐Numbers-­‐
Demonstrate-­‐Need-­‐for-­‐...
Source:	
  iStrategy2009.com	
  
Source:	
  iStrategy2009.com	
  
Source:	
  FlowTown.com	
  
Source:	
  OnlineSchools.org	
  
Internet	
  Search	
  emerges	
  as	
  the	
  top	
  
             online	
  ac5vity.	
  




                     Ac2vi2e...
What	
  people	
  Search	
  for	
  
        on	
  the	
  Net	
  




              Base:	
  Past	
  month	
  Internet	
  u...
Social	
  media	
  is	
  changing	
  the	
  rules	
  of	
  
              engagement	
  




                             ...
Varied	
  Preferences	
  




                              Base:	
  Past	
  month	
  Internet	
  users	
  aged	
  10+	
  ...
The	
  Needs	
  
•    Rank	
  Higher	
  In	
  Google,	
  Yahoo,	
  Bing	
  
•    Find	
  interested	
  buyers	
  by	
  hi`...
Embracing	
  the	
  Challenge	
  
•  Use	
  VOIP	
  as	
  key	
  tool	
  in:	
  
    –  Search	
  engine	
  campaigns	
  
...
Thank	
  you!	
  


hAp://www.e-­‐commercephilippines.com	
  
  hAp://www.searchprofileindex.com	
  
VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral
VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral
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VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral

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Keynote presentation delivered by Janette Toral during the WebTalk (http://www.webtalk.ph) launch last July 1, 2010 at New World Reinassance Hotel. Set the premise on how VOIP can be used in the age of social media, self-service advertising, social networking, and e-commerce.

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VOIP in Social Media, Internet Advertising, Search Engine Marketing, Social Networking, and E-Commerce by Janette Toral

  1. 1. VOIP  in  Social  Media,  Internet   Adver5sing,  Search  Engine   Marke5ng,  Social  Networking,  and   E-­‐Commerce   JaneAe  Toral   hAp://www.e-­‐commercephilippines.com   hAp://www.searchprofileindex.com  
  2. 2. VOIP  Subscribers  in  the  US  now  over   20  million   •  Subscrip5ons  aAributed  to  VOIP  providers  like   Vonage,  telco,  and  cable  providers.   •  Mobile  VOIP  was  the  highest  growth  segment   in  2010  (In-­‐Stat)   Source:  M5net.com  
  3. 3. Source:  Pingdom  
  4. 4. Source:  DIYSEO.com  
  5. 5. Source:  Pingdom   Source:  hAp://blog.sonian.com/bid/46361/Infographic-­‐Numbers-­‐ Demonstrate-­‐Need-­‐for-­‐Instant-­‐Message-­‐Archiving  
  6. 6. Source:  iStrategy2009.com  
  7. 7. Source:  iStrategy2009.com  
  8. 8. Source:  FlowTown.com  
  9. 9. Source:  OnlineSchools.org  
  10. 10. Internet  Search  emerges  as  the  top   online  ac5vity.   Ac2vi2es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na2onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  11. 11. What  people  Search  for   on  the  Net   Base:  Past  month  Internet  users  aged  10+  across  Na2onal  Urban  Philippines  who  have  used  a  search  engine  in  the  past  month   Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  12. 12. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  13. 13. Varied  Preferences   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  how  to  reach  your  target  market?  
  14. 14. The  Needs   •  Rank  Higher  In  Google,  Yahoo,  Bing   •  Find  interested  buyers  by  hi`ng  the  right  market   •  Increase  conversion  rate   •  Increase  brand  awareness   •  Personalized  online  strategy     •  Viral  Marke5ng  /  Crea5ng  a  buzz     •  Control  what  people  see  online  about  you   •  Engage  your  target  market   Managing  your  internet  image   -­‐  Will  people  search  for  you?   -­‐  Will  people  write  and  talk  about  you?   -­‐  Will  people  share  informa5on  about  you?   -­‐  Will  people  contact  you?   Source:  SearchProfileIndex.com  by  4thMediaCorp.com  
  15. 15. Embracing  the  Challenge   •  Use  VOIP  as  key  tool  in:   –  Search  engine  campaigns   –  Internet  adver5sing   –  Social  media   –  Reputa5on  management   –  Customer  service   –  E-­‐Commerce   –  Mobile  marke5ng  
  16. 16. Thank  you!   hAp://www.e-­‐commercephilippines.com   hAp://www.searchprofileindex.com  

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