This research paper was written for the summer 2019 Communication Law & Policy course. The author is a Journalism and Media Communication (JMC) undergraduate in the College of Communication, Fine Arts and Media (CFAM) at the University of Nebraska at Omaha.
1. SOCIAL MEDIA IMPACT ON
COPYRIGHT INFRINGEMENT:
A FIRST AMENDMENT ANALYSIS
By: Cait Morrissey
2. BRIEF HISTORY
• Copyright is defined as “ownership rights given to those who
produce creative expression” (Olson, 2019, p. 84). The rapid
growth of Internet communication through social media sites
present intellectual property concerns because social media
users may copy and paste content in violation of the law.
• The first Copyright Act in the United States in 1909 was designed
to provide protection of unpublished work with a purpose of
exhibition or performance (Lisby, 2019, pp. 234).
• The point of the 1976 revision was to promote the protection of
creativity and innovation. Copyright does not protect ideas, but it
instead creates rights for the manner of expression.
3. OTTO V. HEARST COMMUNICATIONS
• In Otto v. Hearst Communications (2018) the plaintiff was at a wedding
that was crashed by President Donald Trump. Otto snapped a photo of
the president and the bride and another guest asked him to text him
the photo. The next morning the picture went viral. Hearst claimed fair
use, but Otto fought for his use of “The First Sale Doctrine.” One of the
reasons why Hearst claimed fair use is that they are reporting news,
which is included in fair use, and Otto’s use was probably for personal
use and not actually for the First Sale Doctrine. The judge found that it
did not qualify for fair use and sided with Otto.
4. CARIOU V. PRINCE
• In Cariou v. Prince (2013), Prince, an artist, took
photos from Instagram and added his own comments
at the bottom of the image. The original
photographer filed a lawsuit against Prince for
copyright infringement. Prince defended himself by
claiming fair use of Carious photos because he
transformed the pieces enough. The decision was in
favor of the photographer.
5. Law Review – Kim (2018)
• Explores and address the gap between copyright/ intellectual
property and ever changing technology as well as the
background and history of copyright.
• Solution that Kim (2018) proposes is for social media platforms
like Instagram to revisit their terms of service and clearly define
sharable content and what is and what is not copyright
infringement. Instagram does not do enough to “provide
adequate information, sufficient safeguards, or enforceable
remedies against infringers” (Kim, 2018, p. 5).
6. Statutes
• Currently, there is no legislation that actively targets copyright
infringement on social media.
• “Copyright and other intellectual property laws generally apply
to content on social media sites in much the same way as other
contexts, both with regard to original content and to the use of
material that belongs to others” (Olson, 2017, p.83).
• Copyright Acts: 1906, 1976, DMCA 1998
• Baker v Seldon (1989) - The case gave new light to idea-
expression dichotomy.
7. Conclusion
• The rise of social media has influenced the way copyright
infringement is handled. Currently, the way copyright law
handles copyright infringement lacks in many areas.
• Copyright law that targets social media is needed to supplement
the current copyright laws and acts.
• Propose a challenge as to how it would not violate the First
Amendment.