The document outlines strategies for effectively using LinkedIn, emphasizing the importance of defining goals such as customer engagement, networking, and establishing industry expertise. It provides a step-by-step guide on utilizing LinkedIn features, including groups, discussions, and applications relevant to the legal field. Additionally, it shares a scenario demonstrating the practical benefits of engaging in LinkedIn groups to gain professional opportunities.

1. Natalie Alesi
@legalerswelcome
Social Media: How Do I Sensibly
#ILTAUSS Use LinkedIn?
ILTA User Support Peer Group - June 7, 2012

2. Define your goal(s):
 Improve customer engagement
 Network with peers and colleagues
 Keep up-to-date
 Monitor the competition
 Job market
 Establish Industry Expertise
 Research & Learning

3. How Do I Sensibly Use Linked?
1. THE BASICS

5. How Do I Sensibly Use Linked?
2. UPDATES

8. How Do I Sensibly Use Linked?
3. CONNECTIONS

11. How Do I Sensibly Use Linked?
4. SOCIAL CONNECTOR

14. How Do I Sensibly Use Linked?
5. GROUPS

15. LinkedIn Groups
 Join relevant groups relating to your practice area
or university alumni groups
 Monitor the discussions and get a feel for the
group’s conversation style
 Join discussions when appropriate and add
something of value. Ask and answer questions
 Mention your practice area when relevant
 Add connections you interact with in groups and
take the conversation offline when appropriate.
Did you know?
LinkedIn now offers a Group Statistics dashboard.

21. How Do I Sensibly Use LinkedIn?
6. ANSWERS & LINKEDIN TODAY

27. How Do I Sensibly Use LinkedIn?
6. APPLICATIONS

28. LinkedIn Applications for Legal
 JD Supra’s Legal Updates
 Events
 SlideShare
 Publications
 Wordpress
 Answers
 TripIt
 Reading List by Amazon
 Polls

31. How Do I Sensibly Use LinkedIn?
7. EVENTS & POLLS

36. How Do I Sensibly Use LinkedIn?
8. THE LINKEDIN APP

37. Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a
LinkedIn Group where he regularly joins discussions and answers questions. Bob
practices in IP and after answering a question in a related group, he was hired.

38. Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a
LinkedIn Group where he regularly joins discussions and answers questions. Bob
practices in IP and after answering a question in a related group, he was hired.

39. Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a
LinkedIn Group where he regularly joins discussions and answers questions. Bob
practices in IP and after answering a question in a related group, he was hired.

40. How Do I Sensibly Use LinkedIn?
9. FINAL NOTES

41. Did you know there is a Tweetchat for legal?
#legalchat Fridays 11 am ET
legalchatinfo.wordpress.com

42. Natalie Alesi
Connect with me!
@legalerswelcome
www.legalerswelcome.com
Linkedin.com/in/nataliealesi
Facebook.com/legalerswelcome
Gplus.to/nataliehuha
Pinterest.com/legalerswelcome
Legalitprofesionals.com/natalie-huha
nataliebethalesi@gmail.com