The document provides an overview of a training on using social media for schools. It discusses the importance of social media for schools in communicating with students and parents, attracting teachers and students. It then covers specific social media platforms like Twitter, Facebook, blogs, YouTube and LinkedIn. For each platform, it provides examples of how schools can use them, such as posting homework on blogs, recording lessons on YouTube, and using LinkedIn for professional networking. The document concludes with tips on engaging with social media and a question and answer section.

1. Trafalgar School at Downton
Social Media for Schools Training

2. Who Am I?
Amanda Kennedy
www.twitter.com/Kennedy_PR
www.facebook.com/KPRMarketing
www.linkedin.com/in/amandakennedypr
www.youtube.com/user/amandakennedy100
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www.pinterest.com/amandakennedyuk
www.slideshare.net/Kennedy_PR

3. What’s the plan today?
What is Social Media?
Facebook and Twitter
What is a blog
LinkedIn
Do’s and Don'ts for success
YouTube and Ideas
Social Media for Schools PR
Code of Conduct
Questions

4. Social Media is all over the
news it must be important….
Why is it important for your school?

5. At its most basic
• Communicate with the student body
• Encourage conversations
• Translate the experience of students
• Be aware of what interests Salisbury Community and
the surrounding areas
• Create a better school experience
• Speak to parents and children outside of school
• Send info out, as you do with texting and emails
• Create a school community
• Show off your school
• Show off your students and their achievements!

6. Which leads to:
O Attracting a high caliber of teachers
O Attracting more parents and students
O Streamlining communication channels

7. What is Social Media?
Social media refers to the means of
interactions among people in which they
create, share, and exchange information
and ideas online.

8. This is what your students are
using day in day out…

9. What do you need to think
about first?
If you fail to plan, you plan to fail

10. Twitter
Twitter is an online social networking
service and micro blogging service that
enables its users to send and receive text
based messages of 140 characters

11. Facebook
A social networking site, that allows you to
like, share, comment and network with
others online.

12. How to achieve success

13. Complete Your Profile/Bio
O What picture/logo are you going to use
O Tell followers/likers what you do
O Use your voice, are you
friendly/informative
O Beware of Political Views and Religious
Views
O Have fun with it

15. Twitter Ideas
O Post supplimentary materials, links to
articles and videos so students can learn
outside of class
O Follow other educators tweets to keep up
to date, and get inspiration
O Connect with other classrooms, parents
and teachers to increase communication
and build community.

16. About:
O Awards
O Achievements
O What your school/department does
What should my Facebook page look like?

18. Recommendations:
① Start Small
② Keep number of people to a minimum in the
beginning
③ Commit to stay active, do not let content get
out of date
④ Use photos and visuals
⑤ Connect with others to build your audience
⑥ Celebrate the little things
⑦ Develop your school/department voice

19. Facebook ideas
O Improve communication by allowing
students to easily message students and
teachers with questions.
O Make a Facebook page for your class,
keep students updated.
O Intertwine projects with Facebook, post
book reviews etc...
O Follow relevant media leaders and display
on your Facebook

20. First Impressions Count

21. Be Positive and Happy

22. Do it well, or don’t do it all

23. Blogging! Why Blog?
www.wordpress.com

24. Blogging for your school
O School/department credibility
O Instant feedback
O Control the message of your school
O Come up in Google, great for school
visibility
O Solve problems, be the solution
O Praise students
O Provide opportunity to students to blog

25. First blogging steps…
O Think about the theme for your blog
O Choose a blogging tool – (Wordpress)
O Decide on a name for your blog
O Write a short bio
O Write your first post
O Publicise your blog (Social media)

26. But what do you write?

27. Insight Blogging
O Share insights
O Original Ideas
O Trends

28. Piggy Back Blogging
O Trending Topics
O News or media items
O Great for social sharing

29. Announcement Blogging

30. Photo Blogging
O Use photos or pictures to tell a story

31. Review Blogging
O Books, services, products

32. Blogging Ideas
O Create a class blog so students can stay
up-to-date on upcoming projects, due
dates, events etc
O Post daily or weekly homework
assignments so absent students can know
what they missed.
O Post discussion topics on the blog; give
your students a few days to reflect.

33. Student Blogging
O Brilliant for their credibility and self belief

34. Video Blogging

35. What can you use
YouTube for?

36. School videos
Shorter (30 secs to 3 mins)
Unpolished
Student Centered

38. YouTube Ideas
O Curate organised playlist for each
department and watch approved videos
on a topic
O Teach students how to produce and edit
video and upload to YouTube
O Search for on-topic videos to use for
classroom lessons
O Record your lessons and post to YouTube

39. Public Relations
O Monitor what is being said
O Create your school brand
O Have your say on opinions
O Create a tribe to do your PR for you

40. O Your On-Line CV
O Credibility
O Show off Your Achievements
O Become More Employable
O Communicate with other teachers
O Join Forums
O Research

41. Speak Human

42. Imagine You are In a
Playground

43. Ideas for Using LinkedIn
O Update your status from within LinkedIn
O Comment on a group discussion or start a
group discussion
O Accept invitations
O Aim for connections every week
O Write a recommendation
O Request a recommendation

44. Questions?