The presentation by Diana Benner discusses the current trends and challenges of using social media in education, emphasizing both its potential benefits and legal implications. It highlights the prevalence of social media among students, the necessity for schools to adopt technological practices, and federal laws governing privacy and safety. The presentation also provides resources and guidelines for educational institutions to implement social media responsibly.

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Presented by: Diana Benner

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This Presentation
http://goo.gl/3Dq7O4

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Director of Professional Development
Texas Computer Education Association
diana.benner@gmail.com
@diben
DIANA BENNER
http://dbenner.org
About Me

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What are some social media trends
in education today?
What are some strategies to best
implement social media in your district?
What are some legal pitfalls
related to social media?
Today...

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What do you think of when
you hear the word . . .
Social Media?

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Social media refers to online tools and services
which allow an exchange of ideas, information,
videos, pictures, and graphics — just about
anything you can name.

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Social Media is Everywhere...
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…and It’s Impact is Powerful (and scary)
• 88% of teens have seen someone be mean to another person on a social networking site
• 41% of teens have had a negative experience as a result of using a social networking site
• 39% of teens and tweens think their online activity is private from everyone, including
parents
• 67% of teenagers say they know how to hide what they’re doing online from their parents
• Among 9-17 year olds, more time is spent on social networks than on TV
9Source: http://www.guardchild.com/social-media-statistics-2/ February 27, 2015

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• Bookmarking Sites and Social News Sites (Delicious, Digg)
• Blogs and Microblogs (Twitter, Tumblr)
• Social Networking Sites (Google+, Facebook)
• Shopping Sites (Amazon)
• Multimedia Sharing (YouTube, Flickr, Instragram)
• Virtual Worlds (Second Life)
Types of Social Media

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Organizations Individuals
Who’s on Social Media?

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What
are you seeing
http://todaysmeet.com/tceacba15

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http://youtu.be/JJfw3xt4emY
Digital Dirt

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Why Use Social Media?
It’s a part of their daily lives.

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Why Use Social Media?
It reaches a different audience than the school flyer crowd.

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Why Use Social Media?
It’s instant.

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Why Use Social Media?
Parents are
using it.

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Why Use Social Media?
To teach about digital citizenship

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Why Use Social Media?
To Reach a Global Community

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. . . there are still many schools which have been slow to
adopt technology and have been quick to block all social
networking sites on campus. Even Google's own YouTube
is blocked at a lot of schools. While students name this as
one of the biggest obstacles in their use of technology at
school, the schools claim they must do so to "protect the
children."
http://goo.gl/BRqVQR

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Federal Law
• Family Educational Rights and Privacy Act (FERPA)
– Governs use and dissemination of student education records and personally
identifiable information
• Protection of Pupil Rights Amendment (PPRA)
– Provides parents certain rights regarding conduct of surveys and collection and use
of student information for marketing purposes
– Requires notice and opt out
• Children’s Online Privacy Protection Act (COPPA)
– Governs online collection of personal information from children under 13
– Requires parental consent and opt out
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Videotape and Voice Recordings
• Texas Education Code Sec. 26.009.
– An employee of a school district must obtain the written consent of a child's parent
before the employee may . . . make or authorize the making of a videotape of a child
or record or authorize the recording of a child's voice
• Not required to obtain consent if the videotape or voice recording is to be
used only for:
– purposes of safety, including the maintenance of order and discipline in common
areas of the school or on school buses;
– a purpose related to a cocurricular or extracurricular activity;
– a purpose related to regular classroom instruction
• Disclosure still subject to FERPA
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Online Impersonation
• Texas Penal Code § 33.07(a)
– A person commits an offense if he uses the name or persona of
another person to:
• Create a web page on a commercial social networking site or other
internet website; or
• Post or send one or more messages on or through a commercial social
networking site or other internet website, other than on or through an
electronic mail program or message board program;
• Without obtaining the other person’s consent; and
• With the intent to harm, defraud, or intimidate, or threaten any person
– Penalty: 3rd degree felony
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Children’s Internet Protection Act
• Districts must certify compliance with CIPA when
applying for E-Rate funding
• Requires development and enforcement of an
Internet Safety Policy
• Applies generally to District’s use of technology,
but particularly challenging for District-
sponsored/sanctioned use of social media
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CIPA Requirements
• Internet Safety Policy must provide for (among other things):
– Monitoring the online activities of minors
– Implementing technology protection measures that protect against
access by adults and minors to visual depictions that are obscene, child
pornography or, with respect to use of computers with Internet access
by minors, harmful to minors (i.e., block or filter access)
– Educating minors about appropriate online behavior, including
interacting with other individuals on social networking websites and in
chat rooms, cyberbullying awareness, and response
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Compliance with CIPA
• Encourage use of separate District/professional accounts
• Appoint administrator to join groups (e.g., Like, Follow), or otherwise monitor
• Work with provider to gain access/monitor
• Train employees and students on proper use
– Cyberbullying
– Appropriate content
• Inform parents about social media use and accounts
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If no problems have
arisen in your district,
consider yourself lucky.
There’s a growing trend
of social media problems,
lawsuits, and media
frenzy.
District Considerations

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Edutopia has a nice 7 step
outline on how to develop
social media guide guidelines
appropriate for K-12.
http://goo.gl/4Yn236
Social Media Guidelines
http://goo.gl/4Yn236

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http://goo.gl/iLWLU4
A Teacher’s Guide

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Why Are Teachers Getting Into
Trouble?
http://goo.gl/nRzXYC

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Student Social Monitoring Stirs
Up Debate
http://goo.gl/cYmbqm

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Texas Association of School
Boards provides guidance
for schools.
http://goo.gl/prwqsY
TASB Resources

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Texas Association of School
Boards developed this white
paper to inform schools on
their role regarding social
media.
http://goo.gl/3T3w24
TASB Resources

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#smedu social media in education
#smmanners social media manners
#smchat chat exploring social media
#smm social media marketing
#DLDay digital learning day
#digcit digital citizenship
Twitter Resources

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Continue Learning

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Your TCEA Social Community
Gain insights, solve problems, and share resources
Join the “All Things Google” Group
http://goo.gl/etcj6

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Get Your GOOGLE On Webinars
Upcoming Webinars:
 September 3rd – Google Apps for Education Updates
 October 1st – Making the Most of Google Classroom
 November 5th – Differentiate with Google Apps
http://goo.gl/0EAFN

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Chromebook Certification
• A program to help build foundational skills in using the
Chromebook as an effective instructional tool with students
• Gain knowledge and understanding to effectively integrate
Google Apps for Education (GAFE) into content and use it for
a variety of engaging and meaningful instructional activities
• Online and self-paced
• Member cost is $99
• Non-member cost is $144, which includes membership

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Recommended Chrome Apps & Extensions
• Each app or extension has been reviewed by an
educator before making it on the list, which is organized
by category (Tools, ELA, Math, Science, Social Studies)
and then by topic within each category.
• Each recommended extension or app is then linked so
that you can quickly learn more about it.
http://www.tcea.org/google-apps

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THIS PRESENTATION
http://goo.gl/3Dq7O4
This work is licensed by Diana Benner under a Creative
Commons Attribution-NonCommercial 4.0 International License.
Leave me a Comment
about this presentation
https://goo.gl/wicvxu
Resources used for the presentation are located at http://goo.gl/3Dq7O4
Thank
You!