This document discusses leveraging social media platforms to distribute and collect micro-content for product marketing and sales support. It recommends thinking of content as a stream and in terms of micro-content chunks. It also suggests thinking of the audience as content creators and all content as blog posts. The document then recommends developing a social media-based content cycle that sources input, aggregates, tags, edits, packages, and streams output through common tools like Twitter, Facebook, blogs and email. It concludes by offering workshops to help organizations plan and implement a social media-based content cycle.