Story Capture Concept


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How to leverage social media platforms to collect and create compelling content for non-profit and other community-based organizations ... success stories;
project narratives; program evaluation;
community building. Next wave of online collaboration (cloud-sourced and -edited content).

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Story Capture Concept

  1. 1. The Story Capture Concept<br />Leveraging Social Media Platforms to Collect and Create Compelling Content<br />Converting Conversation to Content<br />Success Stories<br />Project Narratives<br />Program Evaluation<br />Community Building<br />October 2009<br />
  2. 2. CONNECTING COMMUNITIES WITH SOCIAL MEDIA<br />Social media platforms are allowing existing communities to better connect, as well as creating entirely new communities.<br />People are moving away from static web sites and content libraries and towards the SM-based feed, stream, and channel.<br />
  3. 3. BUT … SOCIAL MEDIA HAS ITS LIMITATIONS<br />Messages are occasional, personal and ad hoc, and structured in reverse chronological order.<br />They are “micro-content” (small snippets e.g. 140 characters for Twitter, or a couple of minutes of video)<br />They are part of a stream, and tend to trickle away into the distance, hard to find for consistent reference.<br />They are formatted as dialogue and conversation rather than as clearly structured narrative content.<br />It is difficult to insert an editorial voice, or authoritative review.<br />They are disconnected from project reporting and program evaluation requirements.<br />Although foundations and social service organizations are beginning to use social media platforms as a new set of channels to reach their constituencies …<br />
  4. 4. STORYCAPTURE BRIDGES THE GAP<br />StoryCapture is a method of collecting and editing streams of text- and image-based interactions that is …<br />Compatible with existing social media applications <br />Makes it easy to …<br />Assemble narrative assets<br />Create persistent long-form content<br />Feed that content back into the social media stream, as well as sort and archive it for multiple uses.<br />The goal is to convert conversation to content and back again.<br />
  5. 5.<br />On we’re building tools to turn blog posts into stories<br />Another author or editor can collect the posts and automatically create a “story line” formatted as a web page in chronological order.<br />An individual author posts in “blog order” (reverse chronological order)<br />
  6. 6. EDITORIAL HUB<br />The tools work in the background so organizations can collect / sort / syndicate on their own sites …<br />Pull in content from email, Twitter, Facebook, WordPress, Blogspot, etc.<br />Change the order of the story elements<br />Create a single page of HTML<br />Syndicate (publish) the story on other web sites<br />Add to , comment on or edit an existing narrative<br />Sort content by tag, author, etc. and create new story lines<br />
  7. 7. ARCHITECTURE<br />Direct Entry<br />Storyline Publishing Features<br />(apply custom CSS formatting; compile as single post / HTML file; output to RSS) <br />Blog Interface<br />(each input becomes a separate blog post / content object)<br />Tagging Interface (used to find, select and assign posts to “storylines”) <br />Storyline Editing Interface <br />(re-order sequence of posts, add, edit, remove posts, add commentary) <br />RSS Inputs<br />RSS Output<br />Email Inputs<br />Content Management<br />System (CMS)<br />
  8. 8. LOGICAL & CHRONOLOGICAL RE-ORDERING<br />Blog order <br />(reverse chronological)<br />Logical order (for program evaluation)<br />project <br />vision<br />The tools and features make easier and more convenient to mine social media conversations for persistent content and shape it into logical or chronological (narrative) order for specific audiences.<br />evaluation<br />Chronological order <br />(for community audiences)<br />commentary<br />final week<br />week 1 report<br />community event<br />week 2 report<br />commentary<br />final survey<br />project <br />vision<br />commentary<br />client interview 1<br />staff event<br />commentary<br />client interview 1<br />client interview 2<br />client interview 2<br />commentary<br />commentary<br />week 2 report<br />community event<br />survey<br />client interview 1<br />client interview 2<br />commentary<br />week 1 report<br />evaluation<br />commentary<br />project <br />vision<br />final week<br />commentary<br />
  9. 9. PURPOSEFUL COMMUNITIES<br />Actively solicit input<br />OUTPUT<br />INPUT<br />Ideally we use storycapture to facilitate a “collective storytelling” process to support communities with a shared agenda<br />Make available through structured interface (e.g. digital library) or internet or intranet site<br />Aggregate<br />(from a variety of input streams)<br />Collect community- generated micro-content via social media channels & interfaces<br />Stream through social media interfaces & channels<br />Tag<br />(shared, bulk and auto tagging)<br />email<br />Upload staff -produced content in micro-segments through social media interface<br />Collect comments and feedback and continue cycle<br />mobile messaging<br />blogging<br />Edit<br />(shared editing and re-purposing)<br />micro-blogging<br />mobile messaging<br />micro-blogging<br />email<br />blogging<br />Package<br />(.pdf, .ppt, .html, etc.)<br />
  10. 10. Contact<br />StoryCapture is a concept of the Learning Worlds Institute. Please contact … <br />John ReavesLearning Worlds Institute15 West 26th StreetNew York, NY 10010Direct: (646) 442-4440Main: (212)<br />This document licensed under Creative Commons Attribution-Noncommercial 3.0 <br />