This document outlines a growth plan to achieve 10,000 paying customers within one year. The plan focuses on improving web presence through SEO optimization, blog posts, case studies and webinars. Social media efforts include videos, testimonials and Facebook ads. An email marketing strategy is proposed to launch newsletters, onboarding emails and announcements. In-person events and meetups are suggested to introduce the concept and expand the network. Metrics and tools are listed to measure the effectiveness of these channels.

1. Collect 2.0
Growth Plan
Rajath D. M. • 10.12.2016
Target: 10,000 paying customers in 1 year

2. Web
Better SEO, Blog posts, Case-studies & whitepapers
Social
Videos, Testimonials, Facebook ads
E-Mail
Launch E-mail, Newsletters, Personalized onboarding
On-field
Meeting people, introducing the concept, more
insights, word of mouth
Channels

3. Web
SEO
Keywords (Specific to Collect2.0)
#FieldResearch #RuralSurvey
#SocioEconomic #DataCollection
#SurveyApp #MappingSurveyData
Blog
socialcops.com/blog better for SEO than
blog.socialcops.com. Search engines treat
subdomains as different entities.
Search Ads for same keywords,
worldwide
Content
Focus
Content helps in SEO. Hence
business focus is important. Better
move Academy, Team-Culture etc to
a different blog - may be on Medium.
Insight
Webinars, report/white paper
downloads for lead generation
Content on collaborative research
initiatives using platform
(Eg: cashlesschronicles.info)

4. Social
Content & Platform
Videos
Content consumption is evolving.
Text -> Pictures -> Videos
Eg: Video/GIF demos, Data
visualizations - Text & graph videos,
Testimonials & Video case studies
Channels
Facebook, Twitter, Instagram, Quora
Target influencers, retweet/ mention
customer success, Answer on Quora.
Other channels might not be relevant
for target audience
Advertising
Facebook Ads for Boosting posts;
Worldwide
No ads for app installs
Separate geo-specific
campaigns targeting
interests.
Eg: People following
Bill & Melinda gates
foundation, Villgro,
Asoka etc.

5. E-mail
Launch e-mail
Announcing Features, Upgrade offers
etc
Links to video demos, case studies
CTA button for request a demo/call
back
Personalized onboarding
Sending survey creation, data
collection tips, use cases relevant to
the user’s area of work
Identify where users are stuck & send
help e-mails accordingly
Newsletters
Focussed more towards brand
building
Ongoing projects, collaborative
research, open data etc.
Sending out old articles as
newsletters to bring back users
Budget season discounts (maybe?) -
at the beginning of new financial year

6. On-field
Events
Developmental & Government
conferences & Academic events help
Eg: Development Dialogue,
UnconventionL, SocialGood summit
Events help in relevant networking,
understanding/expanding use cases
and introducing the concept to whole
set of people
Meetups
Hosting, attending meetups relevant
to tech for social good
Hosting/sponsoring
datameets(datameet.org)
Specific meetups targeting
academicians, fellows etc
Helps a lot in word of mouth and
collaborations

7. Resources
To produce videos(Some equipment, shooting, tech),
other content creation, customer relationship
Measurements
Metrics: Visitors, Bounce, Sign ups, Conversions(Trial
to paid), e-mail CTR & forwards
Tools: Google Analytics, Kissmetrics, Traffic
monitoring(UTM codes), campaign specific landing
pages
Product
Adding more language capability based on traffic
analysis
Collect currently enables surveying offline users, an
online survey interface(like typeform) could help in
some use cases
Operations