Social Media 101: Tips and How-tos for beginners

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Social Media 101: Tips and How-tos for beginners

  1. 1. Tips & How-to's for Beginners
  2. 3. Tips for Implementing a Social Media Strategy
  3. 4. Establish Goals Write down SPECIFIC MEASUREABLE objectives!
  4. 5. Common Mistake: Tactics before Strategy
  5. 6. Listen
  6. 7. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
  7. 8. 3. Build 3. Build a Community Build a Community
  8. 9. 3. Build Chose your Channel Wisely (there are many)
  9. 10. 3. Build 3. Build a Community Facebook - Offers an insight into your brands personality - Platform for feedback and discussion - Timely updates allow for “non” professional (not unprofessional) content
  10. 11. 3. Build 3. Build a Community Twitter - Provide expertise in your field - Continual innovation and forward thinking - Listen -> Sales
  11. 12. 3. Build 3. Build a Community LinkedIn - B2B Network - Ads specifically for Business Activity
  12. 13. Engage
  13. 14. Measure: Reach Conversations Frequency Transactions Traffic Sustainability Influence Sentiment
  14. 15. Facts & Figures to set the stage. SocialNomics
  15. 17. Questions Sarah Davis Interactive Marketing Coordinator Buckeye Interactive [email_address] @SDavis_ 614.304.1008

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