This document discusses viral marketing and what makes a video go viral. It states that viral marketing is both an art and a science. For a video to go viral, it should have certain core elements - it needs little to no initial branding, draw on human emotions, have good quality audio, and tell a compelling story. This engages the artistic side of viral marketing. However, the document also notes that science is involved - things like demographics of the target audience like age and gender, and how feelings of control impact sharing of content. It emphasizes that data should support any viral marketing strategy. Finally, it questions whether a given concept can actually drive business results and have a good return on investment or conversion rate.

1. OF VIRAL
!1Chakard Chalayut | Chaos Theory Co., Ltd.

2. Molek Chakard Chalayut
Co Founder/Visionary : Chaos Theory
BLOG :DIGIMOLEK.COM
PAGE :FB.COM/DIGIMOLEK

3. 3
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4. https://www.marketingoops.com/author/digimolek/

8. WHAT’S VIRAL ?

9. vi·ral mar·ket·ing
Dictionary result for viral marketing
noun
noun: viral marketing
1.a method of marketing whereby consumers are encouraged to
shareInformation about a company's goods or services via the
Internet."a carefully designed viral marketing strategy"

10. WHY VIRAL ?

11. If you talked to people the way advertising talked to
people, they’d punch you in the face
Hugh MacLeod.

12. SO, CAN WE CREATE
VIRAL VIDEO?

13. YES & NO

14. NO

17. YES

18. VIRAL =
ART & SCIENCE

19. Common of these videos are a few core elements.
1. There is no or less initial branding
2. They draw on various human emotions
3. They have quality audio
4. They tell a story

20. ART

34. SCIENCE

35. https://hbr.org/2014/08/age-and-gender-matter-in-viral-marketing

36. https://hbr.org/2016/05/research-the-link-between-feeling-in-control-and-viral-content

52. DATA

62. Nostalgia

71. MOLECULAR LEVEL

89. SUMMARY

90. ART & SCIENCE
What is your art reference ?
What is your art theory?
How do you know your consumer?
Your Strategy & concept?
Your data to support of your viral?

91. REAL TARGET?

92. CAN IT DRIVE
BUSINESS?

93. ROI/CONVERSION RATE

94. RIGHT TIME?

95. THE FUTURE

96. FUTURE

97. HAVE AN INTERESTED STORY AND
TELL IT IN INTERESTING WAY
DDB

98. THANK YOU
!98