CREATE A SUB-PAGE FOR REGISTRATION on the college
website flashing about the event in the college.
GIVE YOUR EVENT DETAILS on the college website with details
and downloadable wallpaper’s, posters, and videos for other
colleges/participants to download.
ADD SOCIAL SHARING BUTTONS TO YOU EVENT
REGISTRATION PAGE. (MAKE IT EASY FOR ATTENDEES TO
SHARE your event with friends by putting social media links on the
WRITE A BLOG POST ABOUT YOUR EVENT’S SPEAKERS OR
GUEST LINEUP. (Introduce your speakers with BLOG POST where
you have the space to go into detail about their experience and
ADD YOUR EVENT TO FACEBOOK. (Facebook post with
PHOTOS receive up to 53% more engagement than links, so keep
INVITE YOUR FACEBOOK FRIENDS. (Facebook’s invite feature
makes it easy to LET PEOPLE IN YOUR NETWORK KNOW that
you’ve got an event coming up.)
PURCHASE FACEBOOK ADS. (Use Facebook ads to promote your
event and any competitions or discount you’re offering. Take
advantage of Facebook’s social information to TARGET A VERY
SPECIFIC AUDIENCE and use images of smiling faces for the best
Reply to the query.
CHOOSE AN OFFICIAL TWITTER HASHTAG. (Choose something
SHORT AND SNAPPY so it’s easy to remember, and use it often.
An official hashtag makes it easy for attendees to keep up with
what’s happening during your event.)
CREATE A TWITTER LIST OF YOUR SPEAKERS. (For those who
prefers to keep up with EVENT UPDATES ON TWITTER, a list of
your speakers will them an easy ways to stay in the loop.
SHARE, your website links of pictures, video posted on
GIVE FREE GIVE AWAYS. (Give some event related merchandise’s
and goodies to your supporters and followers.)
CREATE A TWITTER LIST OF YOUR SPEAKERS. (For those who
prefer to keep with EVENT UPDATES ON TWITTER, a list of your
speakers will give them an easy way to stay in the loop.
PURCHASE PROMOTED TWEETS. (PROMOTE ANY SPECIAL
OFFERS you have with promoted tweets, or just let people know
your event. “Purchase promote tweets here:
Use TWITTER DIRECTORIES to find industry leaders on Twitter.
Follow and engage with them to expand the reach of your event.
“Start with Twellow: http://www.twellow.com/ or Wefollow:
CREATE AN EVENT ON GOOGLE+. (Google reportedly has over
300 MILLION ACTIVE USERS on its own social network now, so
adding your event is a must.)
HOST A GOOGLE+ HANGOUT ON AIR WITH YOUR SPEAKERS.
(Google+ Hangouts are easy to organize, and with ON AIR
OPTION, you can share your discussions with the world. Get your
speakers or other industry experts to weigh in on a topic related to
CREATE A GOOGLE+ CIRCLE FOR YOUR SPEAKERS. (Put all
your GUEST SPEAKERS INTO ONE CIRLCE so that your
attendees can find and follow them easily.)
CREATE A GOOGLE+ CIRCLE FOR YOUR ATTENDEES. (People
love to feel included, so ADD YOUR ATTENDEES TO A CIRCLE
where they can connect with others before the event.)
CREATE A PHOTO ALBUM ON GOOGLE+. UPLOAD PHOTOS of
your guest speakers, your event venue and any preparation photos
you take during the planning stages.
CREATE A BOARD ON PINTEREST. (Pin event theme ideas,
inspiring quotes or photos of venues. INVITE ATTENDEES TO
ADD PINS of what they would like to see at your event of
SET UP A LINKEDIN GROUP FOR YOUR EVENT. (INVITE
ATTENDEES TO JOIN YOUR GROUP for event updates and
related discussions. It keeps the conversation going which built
anticipation before your event begins.)
INVITE SPEAKERS AND HIGH-PROFILE GUESTS TO YOUR
LINKEDIN GROUP. (Having some EXPERT ADICE IN THE GROUP
can help keep discussions on-track and ensure your attendees get a
good idea of what to expect at your event.)
CREATE A PHOTO SET ON FLICKR. (ADD PHOTOS of your guest
speakers, you venue and your event preparations to help build
MAKE A CUSTOM COVER IMAGE FOR YOUR SOCIAL MEDIA
ACCOUNTS. (GET A DESIGN FROM 99DESIGNS, or get your inhouse marketing team to whip up a themed cover image that
promotes your event.)
RUN A CONTEST ONLINE. (Give away merchandise, free event
entry or discounted tickets with a COMPETITION ON FACEBOOK
OR TWITTER to encourage users to share and promote your
If you’re running A CONFERENCE Lanyrd is a useful tool to
promote your event. Choose the right topic to list your event under
so potential attendees can find it easily.
OFFER FOURSQUARE CHECK-IN DEALS. (Create a SPEACIAL
OFFER OR A GIVEAWAY for users who check-in to your event on
Get started here: http://business.foursquare.com/businesstools/specials/)
SET UP A MAILING LIST WITH MAILCHIMP. (Mailchimp’s email
service makes it easy to SEND YOUR EVENT INFO TO A LIST of
subscribers in one hit. Don’t forget to add a link to your ticket
OFFER DISCOUNT CODES. (Share exclusive discount codes with
YOUR EMAIL SUBCRIBERS for those who bring a friend or make a
Send E- Brochure.
Personalize subject lines: “The first step to get our colleges
engaging with our content, is to encourage them to open our email
in the first place. Eg.“Special Event in “X COLLEGE This Month” or
“Like Management? Come down to our venue this September, 10%
discount”, “Only 30 tickets left” to encourage participants to open the
Try Again: Once the email campaign has ended, make sure to pay
attention to the people who didn’t open our email at all.
CREATE A YOUTUBE PLAYLIST OF SPEAKER INTERVIEWS.
(Get your SPEAKERS CHATTING ABOUT YOUR EVENT and their
involvement, or industry topics, then compile a playlist to share
with your networks.)
SHARE VIDEOS OF YOUR SPONSOR, FEST TEASER.
Always share AFTER EVENT VIDEO on your YouTube/Dailymotion
UPLOAD A SLIDE DECK TO ‘SLIDESHARE OR SPEAKERDECK’.
(If you’ve got a SLIDE DECK ready for your talk, don’t be shy about
sharing it online before the event. Give your attendees a sneak
peek of what they’ll get if they come along.)
SHARE PRESENTATION ON SOCIAL MEDIA.
I’d love to know your questions and on
what aspects of it have worked for your
promotions. Leave a comment below.