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EvanstonEdge Social
Media Webinar
May 1, 2014
Webinar Overview
• Greetings from the Evanston
Chamber of Commerce
• Presentation of City of
Evanston Promotional Tools
• Social Media Tips & Best
Practices
EvanstonEdge.com
• Main website for the
Economic Development
Division
• Blog covers local
businesses & events
• Get your business
featured!
• www.evanstonedge.com/
get-featured/
Facebook
• Average Likes Per Post YTD
417
• https://www.facebook.com/
EvanstonEconomicDevelop
ment
Twitter
• Followers 412
• Following 414
• https://twitter.com/Evanston
Edge
Pinterest
• Followers: 135
• Following: 57
• Pins: 130+
• http://www.pinterest.com/ci
tyofevanston/economic-
development/
Instagram
• Followers 309
• Following: 100
• Post: 156
• http://instagram.com/city
ofevanston
Business Promotion
Program
• Provides small business owners
with 1 year free
o Custom Domain Name
o Web Hosting
o Educational Resources
• http://www.gybo.com/illinois/
Business Promotion
Program
• Business Recognition
Program
• Celebrates Business
Anniversaries
• Free Business Promotion!
• https://cityofevanston.wufo
o.com/forms/happy-
birthday-evanston-business/
Multichannel Challenge
Blogging (Tumblr, Wordpress)
Email (GetResponse, Constant
Contact, MailChimp, AWeber)
SMS/Texting (Tatango, ZipWhip)
Website (Wordpress, Squarespace)
Mobile Website
(DudaMobile, Mobify, goMobi)
Tint
(RebelMouse)
ArtsBuzz
Storify (scoop.it)
Tweet-Alongs,
Ward Meetings,
Community
Events
Facebook Groups
facebook.com/addgroup
Facebook
Boosting Posts
LinkedIn
Twitter Analytics
Best Times to Post
• Ideal Tweet length is about 100 characters (about 20 words)
• Ideal Facebook post length is 80 characters or less (about 16 words)
• Ideal length of a headline is six words (users typically read the first
three and last three words of a headline)
• Ideal length of a blog post is 1000-1600 words or about a seven
minute read
• Ideal length of an email subject line is 28-39 characters (5-8 words)
• Ideal width of a paragraph is 40-55 characters (8-11 words)
• Ideal length of a seminar is 18 minutes (think TED talks)
Ideal Lengths
HootSuite
NextChapter
Evanston @
Evanston Public
Library
http://www.nextchapterevanston.com
Doug Meffley
NU Director
Digital and Social
Communications
@VoiceofMeffley
Additional Resources
blog.hootsuite.com
blog.bufferapp.com
academy.hubspot.com
teamtreehouse.com
lynda.com
EvanstonEdge
Advanced Social
Media Webinar
May 29 at 1:00pm

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