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Similar to Facebook at Coventry City Council
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Facebook at Coventry City Council
- 1. Facebook Coventry City Council Alison Hook - Communications team
- 2. • It started with a group to find out what people thought about the City Centre masterplan • Next we piloted pages for ‘Coombe Country Park’, followed by ‘Walking and cycling in Coventry’ • Then in November 2009 we created ‘Coventry’ • Full list at http://www.coventry.gov.uk/facebook Facebook beginnings
- 3. • Named ‘Coventry’ not ‘Coventry City Council’ • Uses image of Coventry, not Council logo • Used FBML app to link to Citivision (Council newsletter) and DirectGov widget (links to popular services on Council website) • Set up shortcut URL http://www.facebook.com/ coventrycc Facebook setup
- 4. • We share news, service updates, photos and videos - nothing is automated • We encourage conversations, and respond to direct questions • We don’t post more than once a day • We signpost to information already available online • We don’t have an overarching social media strategy Facebook strategy
- 6. • Immediate way of finding out what people think about a topic • Useful for time-sensitive information and emergencies… Facebook benefits
- 7. In January 2010 we had 527 fans...then it snowed. Facebook growth
- 8. Facebook fan growth (4 January - 18 January 2010) 11000 8250 5500 2750 0 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Date It snowballed. Facebook growth
- 9. • We have over 20,000 ‘likes’ • ‘Likes’ grow by 50 – 100 per week • 4,000 visitors a week • Over 50% of new fans join via direct links • 25% come from Facebook suggestions • 50% aged under 25 Facebook growth
- 10. • No cost to use Facebook, just staff time • Controversial posts aren’t added late in the afternoon • Managing the conversation • Day-to-day used as an additional channel – not the only channel • In emergencies, used as a primary channel, alongside Twitter Facebook strategy
- 12. • Word of mouth and Facebook suggestions • Front page of website and relevant webpages • E-mail signatures and press releases • Chief Executive’s blog and staff magazine • Advertised by local media during the snow Facebook advertising
- 13. • Facebook Page Insights show us demographics and how many people are reading and commenting on posts • Sport, employment news and road repairs are our hot topics! • 75% of those who comment are over 45, however, 50% of fans are under 24 • 45% of new visitors to the Council website come from Facebook • Each visitor from Facebook looks at an average of three webpages Evaluation
- 14. Questions? More details at www.coventry.gov.uk/socialmedia
- 15. Questions? More details at www.coventry.gov.uk/socialmedia Thank you!
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