This presentation is how a City utilizes social media in general. It was part of an economic development and tourism somed seminar conducted by the Lower Colorado River Authority.
Facebook announced new features at its annual f8 conference that focus on providing a more seamless social experience and engaging users. These include redesigning user profiles into a timeline format to showcase life events, introducing a ticker to highlight friends' recent lightweight activities, and expanding the use of Open Graph apps to allow sharing activities and content directly within Facebook. The updates emphasize engaging content over isolated experiences and aim to keep users interacting within Facebook through features like the ticker and canvas apps.
Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (publicly or privately).
Globalization and tourism have significant economic impacts both positive and negative. Tourism generates substantial foreign exchange earnings and tax revenues for many countries. However, it also results in leakage of money spent outside the local economy through imports and profits leaving the country. Many places become overly dependent on tourism, and seasonal jobs in the industry lack stability. Both developing and developed countries experience economic benefits and drawbacks from international tourism.
Social Media - Staying in Touch with Today's Online CommunityFairfax County
1) Social media allows for two-way interaction and user-generated content unlike traditional media. It includes tools like Facebook, Twitter, YouTube, blogs and more.
2) Fairfax County uses social media like Facebook, Twitter and YouTube to disseminate information more directly to residents and get feedback, replacing some traditional media.
3) Social media use requires policies around issues like public records and comments. Fairfax County developed social media guidelines and uses tools like IdeaScale to solicit public input.
this presentation shows .. ...which is the most effective social media platform today...and what are the enhancement of that social media to retain its position as no.1 in the next 3 years
Facebook announced new features at its annual f8 conference that focus on providing a more seamless social experience and engaging users. These include redesigning user profiles into a timeline format to showcase life events, introducing a ticker to highlight friends' recent lightweight activities, and expanding the use of Open Graph apps to allow sharing activities and content directly within Facebook. The updates emphasize engaging content over isolated experiences and aim to keep users interacting within Facebook through features like the ticker and canvas apps.
Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (publicly or privately).
Globalization and tourism have significant economic impacts both positive and negative. Tourism generates substantial foreign exchange earnings and tax revenues for many countries. However, it also results in leakage of money spent outside the local economy through imports and profits leaving the country. Many places become overly dependent on tourism, and seasonal jobs in the industry lack stability. Both developing and developed countries experience economic benefits and drawbacks from international tourism.
Social Media - Staying in Touch with Today's Online CommunityFairfax County
1) Social media allows for two-way interaction and user-generated content unlike traditional media. It includes tools like Facebook, Twitter, YouTube, blogs and more.
2) Fairfax County uses social media like Facebook, Twitter and YouTube to disseminate information more directly to residents and get feedback, replacing some traditional media.
3) Social media use requires policies around issues like public records and comments. Fairfax County developed social media guidelines and uses tools like IdeaScale to solicit public input.
this presentation shows .. ...which is the most effective social media platform today...and what are the enhancement of that social media to retain its position as no.1 in the next 3 years
Third year marketing students planned a flash mob in downtown Kingston using chalk to promote the local hockey team, the Kingston Frontenacs. They used various social media channels like Twitter, Facebook, Instagram and YouTube to create buzz and engage the community around the event. Twitter was a key channel where they encouraged people to use the hashtag #chalkaboutit and retweet posts to gain more exposure. The students measured engagement through metrics like tweet volume and photos posted with the hashtag.
Social Media Communication for City GovernmentKristy Fifelski
Presentation by Kristy Fifelski at the Social Media for Government Conference in Dallas, Texas on March 24, 2010. Focuses on research and City of Reno case study for using social media with limited resources.
Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
The document analyzes a flash mob event called "Chalkaboutit" organized to promote the Kingston Frontenacs hockey team. It reviews the performance of various social media channels used including Instagram, Pinterest, Doodle.ly, Foursquare, YouTube, SlideShare, Twitter and Facebook. It finds that the channels were not well integrated, follower counts were low, and traditional advertising was not leveraged. As a result, community awareness and event turnout were low, and the objectives of influencing the local community and generating Frontenacs buzz were not successfully achieved. Recommendations include longer lead times, central accounts, channel integration, influencer involvement and use of traditional media.
Presentation on social media at Leicester City Council - what they use social media for, analytics, lessons learned and tips. Presented by Ian Gallagher, Digital Media Officer at Leicester City Council, at Really Useful Day: Social media for councils in Sheffield on 27 February 2015.
This document discusses social media platforms and analyzes Facebook's position as the most effective platform. It finds that Facebook has the most users and highest user satisfaction based on statistics. The document argues that Facebook's easy-to-use interface and widespread adoption have allowed it to become integrated into daily life. However, it also notes privacy and security concerns with the platform. To maintain its leading position, the document suggests Facebook strengthen security to prevent hacking and improve user understanding of privacy settings.
The document discusses the changing role of journalists in the digital age. It emphasizes that future journalists need both digital skills and the ability to think digitally. The future journalist will be a multimedia storyteller who uses various tools like words, visuals, audio and video. They will also be community builders by facilitating conversations and maintaining web presences. Collaboration and understanding of social media will also be important skills for journalists.
This document discusses online video production and distribution. It outlines the stages of online video production as pre-production, production, and post-production. During pre-production, social media can be used to gather input and raise awareness of the video project. During and after production, social media allows sharing behind the scenes content to build engagement. The most important part is online distribution through platforms like YouTube, Facebook video, and live streaming. An online release strategy including influencers and advertising is recommended to maximize viewership.
Even A State Agency Can Do Social Media9703scstatelibrary
This document discusses how even government agencies can benefit from using social media. It provides examples of how the South Carolina State Library uses social media platforms like Flickr, YouTube, Facebook and blogs to share information with users. The document also discusses the benefits of social media like its ease of use, immediate reach and ability to engage new users. It highlights the library's followers on Facebook and YouTube views as evidence of the success of its social media strategies.
Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.
The City of Tempe has implemented a social media program to communicate with audiences as traditional media outlets have declined. The program aims to provide accurate information through various social media platforms like Facebook, Twitter, YouTube and blogs. It seeks to match the fun, smart and progressive personality of Tempe. About 10 staff manage the accounts and provide expert content on topics they cover. The social media presence allows Tempe to continue reaching audiences in a friendly tone while also addressing issues like infrastructure repairs during emergencies. The program has grown Tempe's online audiences and generated feedback to improve city services.
Special Q&A Webinar with Facebook's Katie Harbath and GSM CEO Kristy DaltonLuke Stowe
Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.
The document provides a history of social media and its evolution over time from early bulletin boards and online services to modern social networks like Facebook and Twitter. It discusses key milestones like the development of instant messaging, the first social networks like SixDegrees and Friendster, and the growth of Facebook and Twitter. It also outlines different ways businesses can utilize social media like generating leads, customer service, branding, and collaboration.
The document summarizes an online community engagement strategy for LG to build relationships with bloggers and online influencers. The strategy involves creating an LG blog and actively participating in online discussions to build credibility over time. It then suggests obtaining positive product reviews from influencers and amplifying those reviews across blogs and social media to increase brand awareness and consideration of LG products. Relationship building with key online opinion leaders is the long-term goal.
Presentation on social media at Leicester - what they need social media for, the good and bad, and lessons learned as well as tips. Presented by David Doherty at Really Useful Day: Social media for councils in London on 6 February 2015.
Wolfstar's Social Media Masterclass for the Mersey Partnership- Advanced Sessiongueste102ff90
This document provides an overview of social media and how businesses can utilize different social media platforms. It discusses what social media is, how the landscape is changing, and examples of how companies like Marriott hotels, Virgin Trains, and JetBlue use social media. It also reviews specific platforms like blogs, Twitter, Facebook, YouTube, and forums. Resources for monitoring and analyzing social media engagement are presented. The key points are how social media allows businesses to communicate with customers through their preferred channels and how the influence of social media is growing significantly each year in terms of user numbers and online sales.
This document summarizes the benefits and best practices for nonprofits using social media. It discusses how social media platforms like Facebook, Twitter, YouTube, and blogs can help nonprofits reach more people and stay connected with supporters. Key recommendations include starting with Twitter and Facebook, linking back to the organization's website, getting volunteers to help, and using other channels to promote social media activities. The goal of social media for nonprofits should be to start conversations and engage with supporters.
The World Wide Web Show - Turn your staff into stars with the real-time socia...Chad Norman
The document discusses how nonprofits can use real-time social web tools to engage staff and audiences. It describes tools like microblogging, live video streaming, and mobile applications that allow organizations to communicate and interact with supporters in new ways. The presentation provides examples of how these tools have been used to fundraise, organize events, and disseminate information. It encourages organizations to experiment with an integrated social media strategy to attract younger donors and publicize their work.
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Third year marketing students planned a flash mob in downtown Kingston using chalk to promote the local hockey team, the Kingston Frontenacs. They used various social media channels like Twitter, Facebook, Instagram and YouTube to create buzz and engage the community around the event. Twitter was a key channel where they encouraged people to use the hashtag #chalkaboutit and retweet posts to gain more exposure. The students measured engagement through metrics like tweet volume and photos posted with the hashtag.
Social Media Communication for City GovernmentKristy Fifelski
Presentation by Kristy Fifelski at the Social Media for Government Conference in Dallas, Texas on March 24, 2010. Focuses on research and City of Reno case study for using social media with limited resources.
Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
The document analyzes a flash mob event called "Chalkaboutit" organized to promote the Kingston Frontenacs hockey team. It reviews the performance of various social media channels used including Instagram, Pinterest, Doodle.ly, Foursquare, YouTube, SlideShare, Twitter and Facebook. It finds that the channels were not well integrated, follower counts were low, and traditional advertising was not leveraged. As a result, community awareness and event turnout were low, and the objectives of influencing the local community and generating Frontenacs buzz were not successfully achieved. Recommendations include longer lead times, central accounts, channel integration, influencer involvement and use of traditional media.
Presentation on social media at Leicester City Council - what they use social media for, analytics, lessons learned and tips. Presented by Ian Gallagher, Digital Media Officer at Leicester City Council, at Really Useful Day: Social media for councils in Sheffield on 27 February 2015.
This document discusses social media platforms and analyzes Facebook's position as the most effective platform. It finds that Facebook has the most users and highest user satisfaction based on statistics. The document argues that Facebook's easy-to-use interface and widespread adoption have allowed it to become integrated into daily life. However, it also notes privacy and security concerns with the platform. To maintain its leading position, the document suggests Facebook strengthen security to prevent hacking and improve user understanding of privacy settings.
The document discusses the changing role of journalists in the digital age. It emphasizes that future journalists need both digital skills and the ability to think digitally. The future journalist will be a multimedia storyteller who uses various tools like words, visuals, audio and video. They will also be community builders by facilitating conversations and maintaining web presences. Collaboration and understanding of social media will also be important skills for journalists.
This document discusses online video production and distribution. It outlines the stages of online video production as pre-production, production, and post-production. During pre-production, social media can be used to gather input and raise awareness of the video project. During and after production, social media allows sharing behind the scenes content to build engagement. The most important part is online distribution through platforms like YouTube, Facebook video, and live streaming. An online release strategy including influencers and advertising is recommended to maximize viewership.
Even A State Agency Can Do Social Media9703scstatelibrary
This document discusses how even government agencies can benefit from using social media. It provides examples of how the South Carolina State Library uses social media platforms like Flickr, YouTube, Facebook and blogs to share information with users. The document also discusses the benefits of social media like its ease of use, immediate reach and ability to engage new users. It highlights the library's followers on Facebook and YouTube views as evidence of the success of its social media strategies.
Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.
The City of Tempe has implemented a social media program to communicate with audiences as traditional media outlets have declined. The program aims to provide accurate information through various social media platforms like Facebook, Twitter, YouTube and blogs. It seeks to match the fun, smart and progressive personality of Tempe. About 10 staff manage the accounts and provide expert content on topics they cover. The social media presence allows Tempe to continue reaching audiences in a friendly tone while also addressing issues like infrastructure repairs during emergencies. The program has grown Tempe's online audiences and generated feedback to improve city services.
Special Q&A Webinar with Facebook's Katie Harbath and GSM CEO Kristy DaltonLuke Stowe
Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.
The document provides a history of social media and its evolution over time from early bulletin boards and online services to modern social networks like Facebook and Twitter. It discusses key milestones like the development of instant messaging, the first social networks like SixDegrees and Friendster, and the growth of Facebook and Twitter. It also outlines different ways businesses can utilize social media like generating leads, customer service, branding, and collaboration.
The document summarizes an online community engagement strategy for LG to build relationships with bloggers and online influencers. The strategy involves creating an LG blog and actively participating in online discussions to build credibility over time. It then suggests obtaining positive product reviews from influencers and amplifying those reviews across blogs and social media to increase brand awareness and consideration of LG products. Relationship building with key online opinion leaders is the long-term goal.
Presentation on social media at Leicester - what they need social media for, the good and bad, and lessons learned as well as tips. Presented by David Doherty at Really Useful Day: Social media for councils in London on 6 February 2015.
Wolfstar's Social Media Masterclass for the Mersey Partnership- Advanced Sessiongueste102ff90
This document provides an overview of social media and how businesses can utilize different social media platforms. It discusses what social media is, how the landscape is changing, and examples of how companies like Marriott hotels, Virgin Trains, and JetBlue use social media. It also reviews specific platforms like blogs, Twitter, Facebook, YouTube, and forums. Resources for monitoring and analyzing social media engagement are presented. The key points are how social media allows businesses to communicate with customers through their preferred channels and how the influence of social media is growing significantly each year in terms of user numbers and online sales.
This document summarizes the benefits and best practices for nonprofits using social media. It discusses how social media platforms like Facebook, Twitter, YouTube, and blogs can help nonprofits reach more people and stay connected with supporters. Key recommendations include starting with Twitter and Facebook, linking back to the organization's website, getting volunteers to help, and using other channels to promote social media activities. The goal of social media for nonprofits should be to start conversations and engage with supporters.
The World Wide Web Show - Turn your staff into stars with the real-time socia...Chad Norman
The document discusses how nonprofits can use real-time social web tools to engage staff and audiences. It describes tools like microblogging, live video streaming, and mobile applications that allow organizations to communicate and interact with supporters in new ways. The presentation provides examples of how these tools have been used to fundraise, organize events, and disseminate information. It encourages organizations to experiment with an integrated social media strategy to attract younger donors and publicize their work.
Similar to Social media for economic development and community marketing (20)
The World Wide Web Show - Turn your staff into stars with the real-time socia...
Social media for economic development and community marketing
1. City of Round Rock’sSocial Media Success Story What We’ve Learned In Our Extensive 3.5-Year Journey
2. Our Goals Provide additional channels of input for citizens and other potentially-affected interests Increase the transparency of the City's decision-making process Facilitate a sense of community Reach new audiences with City messages and information
3. Our Social Media Toolkit Launched Community Conversations blog in July 2007 14 blogs, 491 posts, 339 comments Created Facebook Page in July 2008 2,286 fans/likes Started Twitter account in June 2008 2,161 followers Flickr group launched in 2007 135 members, 1,181 photos YouTube channel opened in 2007
4. The Blog Community Conversations blog Comments are moderated A good Terms of Use is vital! Best use is for extended planning projects like General Plan, Downtown Master Plan because it creates historical record Tend to see more activity at beginning of process, with interest tapering off as project/plan progresses
5. Facebook Facebook Fed by blog, we often get more comments on FB page than on blog site Be sure administrator is “friendly” and can tag people in videos, pictures Don’t be afraid to allow posts to your wall, or you’ll miss stuff like this …
10. How We Use Flickr We moderate uploads As a community builder As a resource for free pictures – our Terms of Use allows us to use submitted photos in City promotional materials. In return, we give credit to photographer
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18. Twitter We auto-feed it news releases from our website Set up automatic searches for “Round Rock” and “City of Round Rock” and respond as needed As Communication Director, I use it to monitor local media outlets
19. YouTube Took a while to get a Government Partner Account to post videos longer than 10 minutes … Now we use it to feed all online video outlets: City website, Facebook, web widget
20. Successful? Provide additional channels of input for citizens and other potentially-affected interests Increase the transparency of the City's decision-making process Facilitate a sense of community Reach new audiences with City messages and information
Editor's Notes
We now know 45 percent of households are Facebook users
Website is still the mothership. Blogs include links to info on site; FB fed by website news tool and calendar tool; Twitter is fed by news tool; We link on front page of site to Flickr; we use YouTube to feed online videos to our website and FB. Learn to use RSS technology to leverage content
Blog gets discussion on your turf, a lesson we learned from DellDowntown Master Plan posts started in Dec. 2007, ended in June 2010 when Council approved plan; 38 posts, 28 comments. Give OSP ballfield example: actually revised/clarified mission statement based on input; 12 posts with more than 100,000 views.
Need to promote natural beauty of your community?
Need to promote your downtown?
Promote your community as family fun?
Need to promote heritage tourism?
Sports Capital of Texas
Comment: Most people don’t care about local gov’t unless there’s a problem or we’re doing something in their backyard. But there’s a handful that care A LOT about what we do. So Med is great for reaching those folks.