1. DRAKE UNIVERSITY
SOCIAL MEDIA
FOR BUSINESS

2. SOCIAL MEDIA FOR BUSINESS

3. SOCIAL MEDIA FOR BUSINESS

4. SOCIAL MEDIA FOR BUSINESS

5. SOCIAL MEDIA FOR BUSINESS
HAVE
WANT
NEED

6. SOCIAL MEDIA FOR BUSINESS
YOU ARE HERE.

7. DRAKE UNIVERSITY
SOCIAL MEDIA
SUCCESS

8. DRAKE UNIVERSITY
≠ SUCCESS

9. DRAKE UNIVERSITY
≠ SUCCESS

10. DRAKE UNIVERSITY
≠ SUCCESS

11. DRAKE UNIVERSITY
≠ SUCCESS

13. DRAKE UNIVERSITY

14. ORGANIZATIONAL COMMUNICATIONS PYRAMID
Organizational Big Idea

15. ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Organizational Big Idea

16. ORGANIZATIONAL COMMUNICATIONS PYRAMID
Website Strategy
Content Marketing Strategy
Organizational Big Idea

17. ORGANIZATIONAL COMMUNICATIONS PYRAMID
Social Media Strategy
Website Strategy
Content Marketing Strategy
Organizational Big Idea

18. Silos!

19. onf use d)!
d (andC
D aze

20. D ec rea se!

21. DRAKE UNIVERSITY
TREND
We live in a post-website world

22. DRAKE UNIVERSITY
1 IN 5
One in every five page views happens on
Facebook.com

23. ONLINE PRESENCE MATRIX
Web Blog Social Media
Static Dynamic Dynamic
Information- Relationship-
Content-driven
driven driven
Educate Story Questions
Brain Face Voice
© 2011 Justin Wise

24. ONLINE PRESENCE MATRIX
Web Blog Social Media
Static Dynamic Dynamic
Information- Relationship-
Content-driven
driven driven
Educate Story Questions
Brain Face Voice
© 2011 Justin Wise

25. ORGANIZATIONAL COMMUNICATIONS PYRAMID
Social Media Strategy
Website Strategy
Content Marketing Strategy
Organizational Big Idea

26. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE

27. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Build awareness for your business with
social media content

28. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE

29. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
KEY TAKEAWAY: Build your base to
increase awareness

30. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Engaging the
audience you’ve
built with
interaction and
valuable content

31. DRAKE UNIVERSITY

32. DRAKE UNIVERSITY
d for
ag e optimize
Landing p s
conversion

33. DRAKE UNIVERSITY
hich
ing ca mpaign w
Dr ip market ver the co
urse
ails o
sends 10-12 em
ks
of 12 wee

34. DRAKE UNIVERSITY
letter
on thly news
Also get m e projects
I’m
of th
highligh ting some
doing

35. DRAKE UNIVERSITY
+352%

36. DRAKE UNIVERSITY
ALL FROM ONE LITTLE TWEET.

37. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
KEY TAKEAWAY: Create
a strategy for
consistent
engagement with
your online audience

38. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE

39. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Provide opportunities for your
audience to commit to something.

40. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE

41. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
CTA = WIIFM

42. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Mind your manners.

43. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
Mind your manners.

44. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE

45. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
KEY TAKEAWAY: Create tasteful CTAs
asking your audience to commit to
something.

46. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
STU!

47. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
STU!

48. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
MORE STU!

49. DRAKE UNIVERSITY
SOCIAL MEDIA MARKETING CYCLE
KEY TAKEAWAY: Provide measurable
value so your community can market
for you.