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Jamie Perlman
Media Kit   jamie@slideshare.com
Social Media for Professionals




SlideShare is the world’s largest presentation sharing site. Millions of professionals
      visit it to research and discuss business and technology topics every day.
SlideShare Media Kit
Explosive Growth!

                              25 million
                               business
                            decision makers



    Over 400% growth in the last year!




                                  *Quantcast – Nov 2009
For Technology & Business Pros
•   Millions of business and technology decision-
    makers visit SlideShare everyday to research
                                                          By the numbers*
    topics such as: marketing, IT, software
                                                                            ular site
    development, entrepreneurship, and social             ‣ 293rd most pop
    media for business.                                     on the Internet
                                                                         visitors/
                                                           ‣ 25mm unique
•   SlideShare is popular with an influential, tech-         month
    forward professional audience (Techcrunch, Guy                        iewed/
                                                            ‣ 70mm pages v
    Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’)
                                                             month
•   Fast Company Magazine recently named our
    CEO, Rashmi Sinha, one of the ‘Most Influential
    Women of Web 2.0’

•   Recent advertising clients include: Cisco WebEx,
    Adobe, Sun, Intel, Sun Trust Banks, Microsoft,
    Dell, MarketingProfs, GoToMeeting, FedEx Office,
    etc.
                                                               *Quantcast – Nov 2009
US Audience Demographics




    US Median Age = 44




                         *Quantcast – Jan 2010
Audience
•   2,000,000 registered users

•   50% are managers, directors, or C-
    level execs with significant purchasing
    influence*

•   30,000 slideshows uploaded weekly          Popular Audience Se
                                               SMBs (62%)
                                                                    gments


•   Average time on site = 6 minutes
                                               Micro-businesses (25%
                                               Marketing (16%)
                                                                    )
                                              Education (20%)
•   Average of 20 slides viewed per visit     IT & Internet (14%)
                                              Design community (8
                                                                   %)
•   Integration partnerships with LinkedIn,
                                              Healthcare (7%)
                                              Non-profit (5%)
    Facebook, Xing, and Microsoft Office


                                               *SlideShare User Survey Fall 2009
Reach vs. Popular Tech Sites
Monthly Global People




                        *Quantcast – Dec 2009
US Reach vs. Popular Biz Sites
Monthly U.S. People




                        *Quantcast – Dec 2009
High in Search Results (SEO Value)
                         Over half of traffic comes to
                         SlideShare through a search
                         for information on a
                         business or technology
                         related topic
                         Go where your clients are
                         researching solutions to
                         their problems!
Search for SlideShare on Twitter
                       SlideShare is a viral
                       content-sharing platform

                       Thousands of SlideShare
                       presentations are linked
                       to, blogged about,
                       embedded, and tweeted
                       out each day

                       See which SlideShare
                       presentations people are
                       sharing on Twitter right
                       now:
                       http://twitter.com/#search
                       ?q=slideshare
You’re in Good Company
     Recent SlideShare advertisers include
Advertising Opportunities
            &
      Case Studies
Display Ads
              Display Ads
              728x90 and
              300x250 ad units
              available
              throughout site.

              Can be targeted
              geographically
              and contextually
              (to specific
              SlideShare
              Content
              Categories and
              Subcategories).
Case Study: WebEx
                      Case Study
11                   Objectives: WebEx (C
                                            isco) came to us
                     in Feb 2009 looking to
                                             generate
                     awareness among ou
                                           r tech-forward,
                     professional audience
                                            and leads.
                     Tactics: A high-impa
                                            ct roadblock
                     consisting of 1) a 728x
         33         a 2) 300x250 medium
                                             90 Leaderboard,
                                            rectangle, and 3)
                    a custom, Social Tools
                                             Sponsorship unit
                    was targeted to all Slid
                                             eShare
                    Professional Content
                                           Categories.
                    Results: Avg. CTR has
                                             been .14% across
                    all 3 units over the entir
                                               e 9 months
                    we’ve been running th
                                            e campaign.
                    WebEx and their agen
                                            cy have been so
                   pleased they’ve renew
                                            ed and/or
                   increased their spend
                                           with us every
                   quarter.



              22
Sponsored Channels
                        Sponsored Channels offer the ability
                        to sponsor popular sub-sections on
                        SlideShare containing the best and
                        most popular SlideShare content
             ran    d   around a topic of interest.
      Y our B
                        Examples include:
                        The Marketing Channel, Social
                        Media Channel, IT Channel, Cloud
                        Computing Channel,
                        Entrepreneurship Channel, Small
                        Business Channel, The Green
                        Energy Channel, etc. We can also
                d
     You r Bran         create custom topics.
                        Sponsors get to associate their brands
                        with the content and community
                        most relevant to them, while taking
                        advantage of all the engagement and
                        authenticity that user-generated
                        social media offers.
                        Join the conversation your target
                        audience is already having on
                        SlideShare today!
Custom Brand Channels
                SlideShare Brand Channels are a
                customizable ‘home’ for your brand
                on SlideShare.

                Take advantage of our community,
                content, and SEO – be where your
                customers already go to get
                information.

                Your channel can include:
                  •Custom look, feel, and CTAs
                  •Aggregation of brand
                   presentations, videos, case
                   studies, other docs
                  •Relevant user-generated content
                  •Blogging / curation platform
                  •Other custom modules that
                   accept HTML

                SlideShare users engage with your
                brand by subscribing to your
                channel, viewing, downloading,
                sharing, favoriting, and commenting.
Channel Case Study
            Case Study
           Objectives: Microsoft
                                   wanted to generate aw
           Microsoft Office outs                            areness of uses for
                                 ide of the office and
                                                        in the home.
           Tactics: We launched
                                  the Parent's Toolbox Ch
          as a vehicle to engage                            annel on SlideShare
                                  users around both prof
          generated examples of                            essional and user-
                                   Microsoft Office docu
          home (e.g. Excel for a                          ments for use in the
                                 family budget, PPT fo
          etc.).                                       r designing invitation
                                                                              s,

          Results: Over 3 month
                                      s the Channel generate
           • 290,266 Channel pa                              d:
                                   ge views
           • 178,825 visits to the
                                   Channel
           • 2:34 avg. time on Ch
                                   annel
          • 406 user documents
                                   uploaded to Channel
          • 15,728 document en
                                   gagement actions (do
         • 1,425 posts to Channe                        wnloads, favorites, co
                                                                               mments)
                                     l and Group walls
         • 468 Cannel follower
                                 s
         • 158 users joined Chan
                                    nel sub-groups
        • 3,146 views of Channe
                                    l videos
        • 105 user tweets abou
                                  t Channel
        See the live Channel no
                                w:
        http://www.slideshare
                              .net/microsoftoffice
Contests
Engage SlideShare users in a
conversation around your
brand or product with a
Contest.

Users create, upload, and
drive their friends to vote
on contest entries around a
topic of interest to them and
your brand (e.g. “Go Green”
contest, “Small Business
Hacks” contest, etc.)

Your brand’s messaging is
woven throughout the
contest pages, including:
brand videos, demos, and
presentations, custom CTAs,
etc.
Contest Case Study: Adobe
 Case Study
 Objectives: Adobe w
                       anted to generate aw
 business, technology,                        areness among
                       and design thought-le
 benefits of upgrading                          aders of the
                       to the latest version of
 Acrobat and its new po                         Adobe
                        rtfolio format.
 Tactics: Adobe Acroba
                           t 9 sponsored our 3rd
 “World’s Best Presenta                          annual
                        tion” contest from Sept
The contest included m                           -Oct 2009.
                         ultiple elements to de
value of Adobe Acroba                            monstrate the
                        t 9 as well as incentive
software via an Acroba                           to try the
                        t 9 specific contest cate
                                                  gory.
Results: Over six wee
                        ks, they saw more than
                                                       :
  •3,500 contest entries
 •1,000,000 contest pa
                           geviews
 •Avg. time on section
                          of 6 mins
 •64,000 actions (votes, fav
                             orites, comments, down
•4,400 trial software do                           loads)
                            wnloads
•25,000 views of exam
                          ple Acrobat 9 files
•Avg. CTR = .21%

View the contest entrie
                        s at:
 http://www.slideshare
                         .net/contest/worlds-be
presentation-contest-                           st-
                       2009
Email Newsletter Ads
                  2,000,000+ subscriber list
                  Goes out every other week
                  160x600 and 728x90
                  ad units
Custom Sponsorship Units
Integrate your message/logo in the
SlideShare experience.
Units often perform better than
traditional banners (3X).
Presentation Featuring
                   Our Home Page receives
                   over 35,000 views/day.
                   Cut through the clutter to reach
                   users with your longer-form
                   message at our front door.

                   Featured Presentations
                   Avg. 200 presentation views/day

                   Top Presentation
                   Avg. 500 presentation views/day




                             udy
                      Case StHCL we recently used
                                  t
                      For clien n featuring to
                                    tio
                      presenta
                       generat    e:
                                          Views
                            • 21,236              s
                                          ownload
                             • 2,971 d es
                                          orit
                              • 92 Fav s
                                          bed
                               • 40 em               s
                                              omment
                                •    and 16 C !
                                        e month
                          in just on
Thanks!

                Jamie Perlman
          jamie@slideshare.com

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SlideShare Media Kit

  • 1. Jamie Perlman Media Kit jamie@slideshare.com
  • 2. Social Media for Professionals SlideShare is the world’s largest presentation sharing site. Millions of professionals visit it to research and discuss business and technology topics every day.
  • 4. Explosive Growth! 25 million business decision makers Over 400% growth in the last year! *Quantcast – Nov 2009
  • 5. For Technology & Business Pros • Millions of business and technology decision- makers visit SlideShare everyday to research By the numbers* topics such as: marketing, IT, software ular site development, entrepreneurship, and social ‣ 293rd most pop media for business. on the Internet visitors/ ‣ 25mm unique • SlideShare is popular with an influential, tech- month forward professional audience (Techcrunch, Guy iewed/ ‣ 70mm pages v Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’) month • Fast Company Magazine recently named our CEO, Rashmi Sinha, one of the ‘Most Influential Women of Web 2.0’ • Recent advertising clients include: Cisco WebEx, Adobe, Sun, Intel, Sun Trust Banks, Microsoft, Dell, MarketingProfs, GoToMeeting, FedEx Office, etc. *Quantcast – Nov 2009
  • 6. US Audience Demographics US Median Age = 44 *Quantcast – Jan 2010
  • 7. Audience • 2,000,000 registered users • 50% are managers, directors, or C- level execs with significant purchasing influence* • 30,000 slideshows uploaded weekly Popular Audience Se SMBs (62%) gments • Average time on site = 6 minutes Micro-businesses (25% Marketing (16%) ) Education (20%) • Average of 20 slides viewed per visit IT & Internet (14%) Design community (8 %) • Integration partnerships with LinkedIn, Healthcare (7%) Non-profit (5%) Facebook, Xing, and Microsoft Office *SlideShare User Survey Fall 2009
  • 8. Reach vs. Popular Tech Sites Monthly Global People *Quantcast – Dec 2009
  • 9. US Reach vs. Popular Biz Sites Monthly U.S. People *Quantcast – Dec 2009
  • 10. High in Search Results (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
  • 11. Search for SlideShare on Twitter SlideShare is a viral content-sharing platform Thousands of SlideShare presentations are linked to, blogged about, embedded, and tweeted out each day See which SlideShare presentations people are sharing on Twitter right now: http://twitter.com/#search ?q=slideshare
  • 12. You’re in Good Company Recent SlideShare advertisers include
  • 13. Advertising Opportunities & Case Studies
  • 14. Display Ads Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
  • 15. Case Study: WebEx Case Study 11 Objectives: WebEx (C isco) came to us in Feb 2009 looking to generate awareness among ou r tech-forward, professional audience and leads. Tactics: A high-impa ct roadblock consisting of 1) a 728x 33 a 2) 300x250 medium 90 Leaderboard, rectangle, and 3) a custom, Social Tools Sponsorship unit was targeted to all Slid eShare Professional Content Categories. Results: Avg. CTR has been .14% across all 3 units over the entir e 9 months we’ve been running th e campaign. WebEx and their agen cy have been so pleased they’ve renew ed and/or increased their spend with us every quarter. 22
  • 16. Sponsored Channels Sponsored Channels offer the ability to sponsor popular sub-sections on SlideShare containing the best and most popular SlideShare content ran d around a topic of interest. Y our B Examples include: The Marketing Channel, Social Media Channel, IT Channel, Cloud Computing Channel, Entrepreneurship Channel, Small Business Channel, The Green Energy Channel, etc. We can also d You r Bran create custom topics. Sponsors get to associate their brands with the content and community most relevant to them, while taking advantage of all the engagement and authenticity that user-generated social media offers. Join the conversation your target audience is already having on SlideShare today!
  • 17. Custom Brand Channels SlideShare Brand Channels are a customizable ‘home’ for your brand on SlideShare. Take advantage of our community, content, and SEO – be where your customers already go to get information. Your channel can include: •Custom look, feel, and CTAs •Aggregation of brand presentations, videos, case studies, other docs •Relevant user-generated content •Blogging / curation platform •Other custom modules that accept HTML SlideShare users engage with your brand by subscribing to your channel, viewing, downloading, sharing, favoriting, and commenting.
  • 18. Channel Case Study Case Study Objectives: Microsoft wanted to generate aw Microsoft Office outs areness of uses for ide of the office and in the home. Tactics: We launched the Parent's Toolbox Ch as a vehicle to engage annel on SlideShare users around both prof generated examples of essional and user- Microsoft Office docu home (e.g. Excel for a ments for use in the family budget, PPT fo etc.). r designing invitation s, Results: Over 3 month s the Channel generate • 290,266 Channel pa d: ge views • 178,825 visits to the Channel • 2:34 avg. time on Ch annel • 406 user documents uploaded to Channel • 15,728 document en gagement actions (do • 1,425 posts to Channe wnloads, favorites, co mments) l and Group walls • 468 Cannel follower s • 158 users joined Chan nel sub-groups • 3,146 views of Channe l videos • 105 user tweets abou t Channel See the live Channel no w: http://www.slideshare .net/microsoftoffice
  • 19. Contests Engage SlideShare users in a conversation around your brand or product with a Contest. Users create, upload, and drive their friends to vote on contest entries around a topic of interest to them and your brand (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) Your brand’s messaging is woven throughout the contest pages, including: brand videos, demos, and presentations, custom CTAs, etc.
  • 20. Contest Case Study: Adobe Case Study Objectives: Adobe w anted to generate aw business, technology, areness among and design thought-le benefits of upgrading aders of the to the latest version of Acrobat and its new po Adobe rtfolio format. Tactics: Adobe Acroba t 9 sponsored our 3rd “World’s Best Presenta annual tion” contest from Sept The contest included m -Oct 2009. ultiple elements to de value of Adobe Acroba monstrate the t 9 as well as incentive software via an Acroba to try the t 9 specific contest cate gory. Results: Over six wee ks, they saw more than : •3,500 contest entries •1,000,000 contest pa geviews •Avg. time on section of 6 mins •64,000 actions (votes, fav orites, comments, down •4,400 trial software do loads) wnloads •25,000 views of exam ple Acrobat 9 files •Avg. CTR = .21% View the contest entrie s at: http://www.slideshare .net/contest/worlds-be presentation-contest- st- 2009
  • 21. Email Newsletter Ads 2,000,000+ subscriber list Goes out every other week 160x600 and 728x90 ad units
  • 22. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).
  • 23. Presentation Featuring Our Home Page receives over 35,000 views/day. Cut through the clutter to reach users with your longer-form message at our front door. Featured Presentations Avg. 200 presentation views/day Top Presentation Avg. 500 presentation views/day udy Case StHCL we recently used t For clien n featuring to tio presenta generat e: Views • 21,236 s ownload • 2,971 d es orit • 92 Fav s bed • 40 em s omment • and 16 C ! e month in just on
  • 24. Thanks! Jamie Perlman jamie@slideshare.com