Social Media for the Rest of Us: A Primer

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Social Media for the Rest of Us: A Primer

  1. 1. SOCIAL MEDIA FOR THE REST OF US LifeServe 2011
  2. 2. KERRY She’s laughing.Not biting my neck. #SMShep
  3. 3. FINN This maniac issupposed to be napping. #SMShep
  4. 4. #LIFE11
  5. 5. #LIFE11
  6. 6. #EXPOSM#SMShep
  7. 7. #EXPOSM#SMShep
  8. 8. #EXPOSM#SMShep
  9. 9. #EXPOSM#SMShep
  10. 10. #EXPOSM#SMShep
  11. 11. It is irrelevant whether you like thetransparent demands of social media or don’t like them; the fact is that society has drastically changed as aresult of social media–this isn’t just anice perk ... it is something the public now demands. Eric Qualman, Author #LIFE11
  12. 12. Interactivity #LIFE11
  13. 13. #LIFE11
  14. 14. Team Coco as a brand ... sprung organically from a grassroots movement within social media. Thats in our DNA. John Wooden, GM of Team Coco #LIFE11
  15. 15. #LIFE11
  16. 16. “I’m lookingfor a mouse!” #LIFE11
  17. 17. Custom #LIFE11
  18. 18. #LIFE11
  19. 19. #LIFE11
  20. 20. #LIFE11
  21. 21. Community #LIFE11
  22. 22. #LIFE11
  23. 23. So what? #LIFE11
  24. 24. #LIFE11
  25. 25. Social media is a lot more than blogging, podcasting, and socialnetworks. It’s effective at reaching the people beyond the keyboards and microphones and connecting them to important things. Chris Brogan, Author #LIFE11
  26. 26. What are those“important things”? #LIFE11
  27. 27. YOU.cally,Or, more speci Christ in you. #LIFE11
  28. 28. The Gospel is transmitted along relational lines. Alan Hirsch #LIFE11
  29. 29. New wine must bepoured into new wineskins. Jesus
  30. 30. ONLINE PRESENCE MATRIXWeb
  31. 31. ONLINE PRESENCE MATRIXWeb Blog
  32. 32. ONLINE PRESENCE MATRIXWeb Blog Social Media
  33. 33. ONLINE PRESENCE MATRIXWeb Blog Social MediaStatic Dynamic Dynamic
  34. 34. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven
  35. 35. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Business Story Questions
  36. 36. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Business Story Questions Brain Face Voice © 2011 Justin Wise
  37. 37. For mega-churches? #LIFE11
  38. 38. For mini-churches? #LIFE11
  39. 39. For pastors? #LIFE11
  40. 40. For the culture? (The iChurch, speci cally). #LIFE11
  41. 41. #LIFE11
  42. 42. THE SOCIAL WEB IS HUGE! How big is it? #LIFE11
  43. 43. #LIFE11
  44. 44. But don’t just take my word for it. #LIFE11
  45. 45. #LIFE11
  46. 46. 50% #LIFE11
  47. 47. 50%World’s population 30-years-old and under. #LIFE11
  48. 48. #LIFE11
  49. 49. 96% #LIFE11
  50. 50. 96%Millennials that have joined a social network. #LIFE11
  51. 51. #LIFE11
  52. 52. 85% #LIFE11
  53. 53. 85%Online users aged 45-54 who use some form of social network. #LIFE11
  54. 54. How are churches using social media? #LIFE11
  55. 55. #LIFE11
  56. 56. 78% #LIFE11
  57. 57. 78%Have a website. #LIFE11
  58. 58. #LIFE11
  59. 59. 47% #LIFE11
  60. 60. 47%Are active on Facebook. #LIFE11
  61. 61. #LIFE11
  62. 62. 40% #LIFE11
  63. 63. 40%Do nothing social media-related. #LIFE11
  64. 64. COMMON REASONS FOR NOT USING SOCIAL MEDIA Limited staff time 46 Lack of resources 41Limited volunteer time 39 Lack of interest 35 #LIFE11
  65. 65. It’s your big idea.
  66. 66. It’s your big idea. (What is it?)
  67. 67. Further, how do you translate your big idea online?
  68. 68. PEOPLE
  69. 69. ying to reach?Who are you tr
  70. 70. o reach them? do you want tWhy
  71. 71. measu rable”? your “ultimateWhat is
  72. 72. PEOPLEW HO? W HY? W HAT?
  73. 73. PROCESS
  74. 74. your strategy? erespons ible forWho will b
  75. 75. your st rategy? ill you executeWhen w
  76. 76. l you interact?How often wil
  77. 77. PROCESS HO? EN? HOWW WH EN? OFT
  78. 78. TECHNOLOGY
  79. 79. me nt your goal? media compliWhat so cial
  80. 80. me nt your goal? media compliWhat so cial be all o f them. t: It shouldn’t H in
  81. 81. l suppo rt you? chnolo gies wilWhat te
  82. 82. TECHNOLOGY SO CIAL W HAT RKS? OLO GY? NE TWO T ECHN
  83. 83. #CHATWhat social media tools are of most interest to you? Why?What do you hope to gain by using social media? #LUTHSMS
  84. 84. #CHATHow will you measure your social media efforts in ministry? What’s your ultimate measurable? #LUTHSMS
  85. 85. What do you think? #LIFE11
  86. 86. CONTACT Class Facebook Grouphttp://j.ustin.cc/lifeserve11

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