Vice President of ZOOMcatalog, Bryony Zasman, presents how to use social media for business in the Promotional Product industry.

2. 8 reasons why your
company NEEDS to be
on Facebook

11. Do Don’t
• Create a brand identity • Be repetitive
• Engage people • Always be selling
• Respond to everyone • Neglect your page
• Be informative, interesting, funny, etc. • Have multiple personalities
• Invest yourself in it • Expect it to be easy

12. An early stage warning system for brands and companies.
90% of consumers trust peer recommendations. Only 14% trust ads.
Powerful tool for product and service research.

13. • An early stage warning system for brands and companies
• 90% of consumers trust peer recommendations. Only 14% trust advertisements.
• Product/service research

14. • An early stage warning system for brands and companies
• 90% of consumers trust peer recommendations. Only 14% trust advertisements.
• Product/service research

15. Search terms
Don’t set up auto Don’t neglect your
related to your
Tweets page
business
Be human –
It is not about the
emulate your
number of Interact!
company
followers
personality

16. • 95% of companies using social • The second largest search
media for recruitment use engine in the world
LinkedIn
• Over 37 million people watched
• Connect with others on a the VW Darth Vader Super Bowl
professional level Ad on YouTube.
• As Dana Zezzo says – this is the • Video can have a human layer to
new age, self-updating rolodex it that text does not
• Great for customer research • Video is very important for SEO