COMPANY OF THE YEAR
Presentation by Teije Bakker
There is a problem, everyone is
There is an opportunity, everyone is
of buyers find it appropriate to consider
professional online data in assessing
They too Google your company!
a word about branding:
in the world,
“It‘s not about who you know,
it‘s about people knowing your company.
Brands are memorable, powerful, and a
source of differentiation in your market
Before one can build a brand online,
one must have a presence there!
Today, your virtual profile is just as
valuable as your companies skills and
Seeking industry opinions:
334 Top managers
from the consulting company
Lachner Aden Beyer &
Of 334 LAB managers polled. . .
71%: say that their brand in the internet is important
or very important
33.2% control and update regularly what
information is available about them on the internet
90% are convinced that the importance of the
digital brand will grow in significance over time
Your own network of websites is. . .
Today: an advantage
Tomorrow: a necessity
However. . .
Simply being present around the internet is not
Do you control information & visibility of your
company name and associated products?
Either you are a collage of loosely related or
irrelevant search data, or you are a brand.
A Google search of a typical companies‘s name
LinkedIn company profile
Step 1 in the future of branding
A network of websites on target keywords
High level of control over content and
Good visibility and presence in the Internet
Control the #1 result on Google
Brand + Company
Brands within a company have their own
personalities, qualities, and activities
Brands and their company are perceived
Reputation management and brand
building by small brand websites helps their
company and vice-versa
Brands and Company combine for greater
value to both.
Tijba end user
What you pay: € 20.000 per 25 websites(startup)
Every next year € 7.500 (p.a.)
What you get:
Brand websites on dedicated keywords
Branding of your company and lead generation
Analytics Dashboard to measure performance
Increased brand awareness
Tijba allows you to be more than just facts &
figures on the web. . .
Your free space to share what you want
The intangibles about your brand that show who
Branding, points of view, emotions, values
Customize your own layout to reflect your
Share your company authored content: portfolios,
product reviews, video‘s, etc.
Your company builds a strong,
visible brand on the web while
being ambassadors for their
Credible. Visible. Flexible. Friendly.
Tijba‘s values are your brand‘s strengths.
Brand sites create a vastly more professional impression
Brand sites can link to other organizations, people,
websites, and media whose ideas and values inspire the
Link to the company allows to the websites become
“brand ambassadors“ for their respective company while
having the credibility of their company‘s name – a win-
You build a brand; even the domain/keyword is a brand