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77 Types of Content to Feed Your Audience

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Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to create a varied menu of snacks, starters, entrees and desserts.

Published in: Marketing
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77 Types of Content to Feed Your Audience

  1. 77 TYPES of CONTENT to Feed Your Audience Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  2. Your audience is HUNGRY for content, but has INDIVIDUAL APPETITES Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  3. Build a DIVERSE MENU OF CONTENT to feed your audience’s consumption preferences Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  4. Start with the 4 BASIC FOOD GROUPS of content creation WORDS STATIC IMAGES DYNAMIC MULTIMEDIA INTERACTION Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  5. WORDS Share information, tell stories and drive conversations Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  6. WORD content types • Articles • Blog Posts • Case Studies • Cheat Sheets • Checklists • Collateral • Company News (Awards, Product News, Personnel Announcements, Earnings) • Customer Feedback (Questions, Kudos, Testimonials) • eBooks • FAQs • Guides • How-to’s • Interviews • Lists • Predictions • Q&As • Research Reports • Reviews • Tweets • Tweet Story Summaries (Conversation, Hashtag) • White Papers Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  7. STATIC IMAGES Attract attention, communicate quickly and add interest Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  8. STATIC IMAGE content types • Candid Photos • Charts & Graphs • Collage • Comics & Cartoons • Creative Photography (Instagram, Pinterest) • Illustration/Art • Infographics • Listicles (Visualized Lists) • Maps (Real or Fictional) • Memes • Professional Photos (Portraits, Product Shots, Corporate Offices) • Screenshots • Sketched Notes • Stock Photography • Timelines • Visual Quotes Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  9. DYNAMIC MULTIMEDIA Sequence of audio/visuals for superior storytelling Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  10. DYNAMIC MULTIMEDIA content types • Animated Cartoons • Animated Gifs • Animated Infographics • Audiobooks • Audio White Papers • Case Study Videos • Demos • Digital magazines • How-to’s • Interviews • Typography Animations • Location Tours • Music Videos • Songs • Parodies • Podcasts • Presentations • Recorded Webinars • Slideshows / Photo Galleries • Spokesperson Videos • Storyboards • Testimonials • Video Stories • Vines • Vlogs Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  11. INTERACTION Audience actively participates in content experience/creation Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  12. INTERACTION content types • Calculators • Contests • Games • Live Stream Video • Photo Sliders (Before & Afters, Comparisons) • Polls • Quizzes • Roundtables • Seminars • Surveys • Templates • Twitter Chats • User-generated Content • Webinars • Worksheets • Workshops Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  13. Mix “food group” formats to build a CONTENT MENU that varies in DIGESTIBILITY & TONE Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  14. SNACKS QUICK consumption • One-bite Info • Social Browsing • Mobile Viewing “Relieve my boredom” content menu: Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  15. SNACKS “Relieve my boredom” content menu: • Tweets• Candid Photos • Comics & Cartoons • Creative Photography (Instagram, Pinterest) • Memes • Sketched Notes • Timelines • Visual Quotes • Animated Gifs • Photo Gallery • Timelines • Vines • Polls Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  16. STARTERS TREND tracking • Scannable Nuggets • Broad Search Terms • Following Influencers “What’s the latest?” content menu: Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  17. “What’s the latest?”• Articles • Blog Posts • Case Studies • Cheat Sheets • Checklists • Collateral • News & Press Releases • Charts & Graphs • Infographics • Listicles STARTERS content menu: • Customer Feedback • Interviews • Lists • Predictions • Q&As • Twitter Story Summaries • Animated Infographics • Digital magazines • Interviews • Typography Animations • Location Tours • Maps • Podcasts • Presentations • Spokesperson Videos • Storyboards • Testimonials • Vlogs• Calculators • Live Stream Video Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  18. ENTREES ANSWERS questions • In-Depth Knowledge • Specific Search Terms • Longer Time Engaged “Help me solve my problem” content menu: Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  19. “Help me solve my problem” • eBooks • Guides • How-to’s • Research Reports • Reviews • White Papers • Audiobooks • Audio White Papers • Case Study Videos • Demos • How-to’s • Presentations • Recorded Webinars ENTREES content menu: • Roundtables • Seminars • Templates • Twitter Chats • User-generated Content Add one or more visuals to entrees for additional flavor and appeal • Charts & Graphs • Collages • Creative Photography • Illustration/Art • Infographics • Professional Photos • Screenshots • Stock Photos • Visual Quotes • Webinars • Worksheets SIDES DISHES Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  20. DESSERTS EMOTIONALLY driven • Fun or inspiring • Personal connection “Entertain me” content menu: Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  21. “Entertain me” • Blog Posts• Candid Photos • Collage • Comics & Cartoons • Creative Photography • Illustration/Art • Listicles • Memes • Visual Quotes • Cartoons • Music Videos • Songs • Parodies • Contests • Games • Live Stream Video DESSERTS content menu: • Case Studies • Photo Galleries • Podcasts • Storyboards • Video Stories • Vines • Vlogs • Photo Sliders • User-generated Content • Quizzes Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  22. For more information, read the companion blog post: http://www.prnewswire.com/blog/77-types- of-content-to-feed-your-audience-13145.html Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.

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